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B Joseph Pine II
The Transformation Economy

Take your customers on a journey of self-improvement, meaning, and change.A new fundamental economic shift is emerging: an economy based on transformative experiences that guide people to change, achieve …

Erscheint bald

Buch

Jim Kraus, Adele Revella
Buyer Personas

PRAISE FOR BUYER PERSONAS"The guide you need to create personas based on the actual problems of actual people...not guesswork or hunches or vibes." -ANN HANDLEY, bestselling author and Chief Con…

lieferbar innerhalb 1-2 Wochen

Buch

Wayne Simmons, Tom DeWitt
The Customer Excellence Enterprise

Praise for THE Customer Excellence ENTERPRISE"More than a book; it's a compass for organizations navigating today's interconnected marketplace with authenticity and purpose. A practical guide for lea…

lieferbar innerhalb 1-2 Wochen

Buch

Susan Solovic
The One-Percent Edge

Grow big by thinking small. Your business's largest innovations will come one tweak at a time.

lieferbar ab 12.8.2025.

Buch

Parminder Singh Kang, Mohsin Jat, Joong Y. Son, Xiaojia Wang
Service 4.0

This book presents a systematic framework for Service 4.0, including service digitization, digitalization, and digital transformation, which is an integral part of Supply Chain 4.0 in coping with complex,…

lieferbar innerhalb 2-3 Wochen

Buch

Roul Radeke, Tobias Ziegler
Online richtig Geld verdienen für Dummies

Nutzen Sie Ihre ChancenMit dem richtigen Wissen und einer cleveren Strategie können auch Sie online erfolgreich sein. Dieses Buch ist Ihr perfekter Begleiter, um im Internet Geld zu verdienen - unabhängig…

sofort lieferbar

Buch

Deborah Saunders
Remarkable Brand Experiences

Pearson International

In this book, you'll discover what is meant by the Branded Customer Experience, why it's so important today, some of the common hurdles in executing a brand experience strategy, compelling examples from c…

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Andreas Pufall, Steffen Jäckle
Digital Transformation for Greater Customer Benefit and Efficiency

Digital transformation is not an end in itself; it must focus on enhancing customer benefits and improving service efficiency. Only then can it be meaningful and successful for companies. The authors of t…

lieferbar innerhalb 2-3 Wochen

Buch

Christoph Senn, Mehak Gandhi
Triple Fit Strategy

"Business-to-business selling is still dominated by "value selling"--trying to match products to needs and making deals. It's a buyer-seller relationship built on transactions, and it's not…

lieferbar innerhalb 1-2 Wochen

Buch

Randy Wootton, Eric Duerr, Ken Rufo
Moment Marketing

Transform marketing strategy, data, and decisions for the digital ageMoment Marketing is a marketing handbook for the digital age. For years, we believed that the monumental amounts of data being collecte…

lieferbar innerhalb 2-3 Wochen

Buch

Jeb Blount, Jason Eatmon
Business Outcome Selling Strategies

As the speed of business continues to accelerate, B2B enterprises and sales organizations are being disintermediated and disrupted by digital transformation and artificial intelligence.The Amazon effect i…

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Joyce Kay Avila
Hands-On Salesforce Data Cloud

>>This book will help you:Develop a plan to execute a CDP project effectively and efficientlyConnect Data Cloud to external data sources and build out a Customer 360 Data ModelLeverage data sharing …

lieferbar innerhalb 1-2 Wochen

Buch

Dave Boyce
Freemium

Competing in tech today requires an understanding of "product-led growth"Companies like Dropbox, Zoom, Slack, Atlassian, and DocuSign grew into multibillion-dollar companies using the 3-step &qu…

lieferbar ab 26.8.2025.

Buch

Thomas H Davenport, Jim Sterne
The New Science of Customer Relationships

A practical strategy guide for building profitable customer relationships using the latest AI science and techThe New Science of Customer Relationships: Delivering the One-to-One Promise with AI is a scie…

lieferbar ab 28.7.2025.

Buch

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