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Martin Kihn, Andrea Chen Lin
Customer 360

Praise for CUSTOMER 360 "Customer 360 stands out in a crowded conversation by showing businesses how they can use complex new technologies to give customers the better experiences they want and to unlock …

lieferbar innerhalb 1-2 Wochen

Buch

EUR 28,91*

John Goodman
Strategic Customer Service

Any organization can win more customers and increase sales if they would only learn to be more strategic with their customer service. This book draws on over 30 years of research from companies such as 3M…

lieferbar ab 17.12.2024.

Buch

EUR 22,34*

Jim Kraus, Adele Revella
Buyer Personas

PRAISE FOR BUYER PERSONAS "The guide you need to create personas based on the actual problems of actual people...not guesswork or hunches or vibes." --ANN HANDLEY, bestselling author and Chief Content Of…

lieferbar innerhalb 1-2 Wochen

Buch

EUR 28,91*

Eric Yaverbaum
Public Relations for Dummies

Understand what it takes to develop successful public relations campaigns Effective public relations (PR) can help level the playing field between you and your competitors. You don't necessarily need a bi…

lieferbar ab 19.2.2025.

Buch

EUR 25,43*

Nick Mehta, Kellie Capote
Digital Customer Success

Creating a digital product that delivers value is merely the first step in a long path to company success. You must also ensure your customers know how to unlock the value contained within your software. …

lieferbar innerhalb 2-3 Wochen

Buch

EUR 28,91*

Wayne Simmons, Tom DeWitt
The Customer Excellence Enterprise

Praise for THE Customer Excellence ENTERPRISE "More than a book; it's a compass for organizations navigating today's interconnected marketplace with authenticity and purpose. A practical guide for leaders…

lieferbar innerhalb 1-2 Wochen

Buch

EUR 28,91*

Barry Barnes,
Everything I Know about Business I Learned from the Grateful Dead: The Ten Most Innovative Lessons from a Long, Strange Trip

The Grateful Dead is one of the most popular bands of all time and they have enjoyed incredible relevance to this day. But let's admit it, they were not exactly poster boys for corporate America. In Every…

lieferbar innerhalb 1-2 Wochen

Buch

EUR 19,43*

Ryan O'Sullivan
Building B2B Relationships

Secure more B2B business faster by effectively measuring and mapping your key stakeholder relationships to better leverage these in the B2B buying process.

lieferbar ab 31.12.2024.

Buch

EUR 51,15*

Susan Solovic
The One-Percent Edge

Grow big by thinking small. Your business's largest innovations will come one tweak at a time.

lieferbar ab 4.2.2025.

Buch

EUR 20,94*

Parminder Singh Kang, Mohsin Jat, Joong Y. Son, Xiaojia Wang
Service 4.0

SpringerBriefs in Service Science

This book presents a systematic framework for Service 4.0, including service digitization, digitalization, and digital transformation, which is an integral part of Supply Chain 4.0 in coping with complex,…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 54,75*

Serving the Customer

This book examines key aspects of selling and the sale of goods and services in B2C and B2B. Renowned scholars and practitioners contributed their expertise with a wide range of articles about how to serv…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 69,33*

Deborah Saunders
Remarkable Brand Experiences

Pearson International

In this book, you'll discover what is meant by the Branded Customer Experience, why it's so important today, some of the common hurdles in executing a brand experience strategy, compelling examples from c…

Erscheint bald

Buch

Livia Rainsberger
The Modern Customer ¿ the PHANTOM

This book shows how companies can - and must - adapt their sales strategies and processes to changing customer expectations in times of digital transformation and markets volatility. How can sales address…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 69,33*

Burkard Schemmel
Changeship

The world is changing at a speed and impact like never in modern times. For the first time in history, business will become truly global - as digital operations turn out to be the universal norm for all e…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 32,80*

Jeb Blount, Jason Eatmon
Business Outcome Selling Strategies

As the speed of business continues to accelerate, B2B enterprises and sales organizations are being disintermediated and disrupted by digital transformation and artificial intelligence. The Amazon effect…

Erscheint bald

Buch

Randy Wootton, Eric Duerr, Ken Rufo
Moment Marketing

Transform marketing strategy, data, and decisions for the digital age Moment Marketing is a marketing handbook for the digital age. For years, we believed that the monumental amounts of data being collec…

lieferbar ab 13.1.2025.

Buch

EUR 27,41*

Steven Van Belleghem
A Diamond in the Rough

- This is not a book based on science, but a book based on 20 years of experience, gained at small and large companies in terms of customer orientation - This book does not contain large, complex strateg…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 41,38*

Joyce Kay Avila
Hands-On Salesforce Data Cloud

> > This book will help you: Develop a plan to execute a CDP project effectively and efficiently Connect Data Cloud to external data sources and build out a Customer 360 Data Model Leverage data shar…

lieferbar innerhalb 1-2 Wochen

Buch

EUR 69,78*

Christoph Senn, Mehak Gandhi
Triple Fit Strategy

"Business-to-business selling is still dominated by "value selling"--trying to match products to needs and making deals. It's a buyer-seller relationship built on transactions, and it's not the way you sh…

lieferbar innerhalb 1-2 Wochen

Buch

EUR 36,39*

Zontee Hou
Data-Driven Personalization

Your customers expect highly personalized experiences. Discover exactly how to deliver by collecting the right data and crafting messages that tap into behavioral psychology.

lieferbar innerhalb 1-2 Wochen

Buch

EUR 51,15*

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