Consumer Behaviour – alle Bücher, Seite 2

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Matt Britton
Generation AI

Praise for Generation AI"With fascinating insight, Matt reveals how AI's first native generation will catalyze unprecedented change. His analysis illuminates the path forward in this transformative a…

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Luxury and the Senses

This book explores the history of the interrelationship between the bodily senses and the world of luxury, through the lens of fashion, consumption, and new technology.

lieferbar ab 11.12.2025.

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Tom Guarriello,
The Meaning of Branded Objects

Explore the psychological principles behind why people form emotional attachments to branded products. In The Meaning of Branded Objects , psychologist, professor, and branding expert Dr. Tom Guarriello r…

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Naomi Oreskes, Erik M Conway
The Big Myth

The bestselling authors of Merchants of Doubt offer a profound, startling history of one of America's most tenacious-and destructive-false ideas: the "magic of the marketplace."

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Oliver Sweet
The Rules That Make Us

A business anthropologist reveals how cultural intelligence is the essential tool for understanding human behaviorWhy do people do what we do? To answer this question, many of us turn to psychology. But i…

lieferbar ab 14.4.2026.

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Katie Hart
Neuromarketing

Marketers are operating in an increasingly competitive environment, so it's more important than ever to know all the tips and tricks to make your marketing succeed. Neuromarketing creates exciting opportu…

lieferbar ab 31.3.2026.

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B Joseph Pine II
The Transformation Economy

Take your customers on a journey of self-improvement, meaning, and change.A new fundamental economic shift is emerging: an economy based on transformative experiences that guide people to change, achieve …

lieferbar ab 3.2.2026.

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Richard H. Thaler
Misbehaving

Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans-predictable, error-prone individuals. Misbehaving is his arresting, freq…

sofort lieferbar

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Jo Wiltshire, Catrin Cousins
Fashion Marketing

Taking a holistic view of the fashion landscape, from fast fashion to high-end, understand marketing principles, practices and the vital role marketing plays within the context of fashion.Fashion Marketin…

lieferbar ab 31.3.2026.

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Jen Smith, Jill Sirianni
Buy What You Love Without Going Broke

"A relatable personal finance guide that gives a fresh take on how to control your impulse spending so you can stick to a budget and pay off debt, without the guilt and shame of traditional financial…

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Annika A Culver
Democratizing Luxury

Democratizing Luxury explores the interplay between advertising and consumption in modern Japan by investigating how Japanese companies at key historical moments assigned value, or "luxury," to …

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Kamilla Jones
International Fashion Marketing

Ideal for upper-level undergraduate and postgraduate students studying Fashion Marketing, Management and Merchandising, this textbook considers how fashion brands adapt their products and marketing strate…

lieferbar ab 27.1.2026.

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Madhura Dumbre
Fact-Checking in the Digital Age

BestMasters

This book examines the fact-checking strategies adopted by major platforms such as Meta, X, TikTok, and YouTube to combat misinformation, including third-party verification, AI tools, community-based syst…

lieferbar ab 25.12.2025.

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Yaniv Navot
Marketing in the AI Era

Transform your marketing strategy and engage with customers in ways never before possible.In a world that is changing at unprecedented speeds, the marketing landscape stands at the brink of a profoundly n…

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Socioeconomic Factors, Consumer Health, and Broader Well-Being

Advances in Mental Health and Addiction

This book explores the intricate connections between socioeconomic factors, consumer health, and broader well-being, offering a multidisciplinary perspective on how various determinants shape individual a…

lieferbar ab 23.12.2025.

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Agribusiness Innovation and Contextual Evolution, Volume I

Agriculture is the oldest and most traditional of economic sectors, and its business has seen major evolutionary leaps over the past century. Contemporary agribusiness is being influenced and reshaped by …

lieferbar innerhalb 2-3 Wochen

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Luis Almenar Fernández
The Power of Peasant Consumers

The long-held view of the peasantry as a passive social group has gradually been replaced by a positive narrative that stresses peasant agency in economic, social, and even political terms. Contributing t…

lieferbar ab 30.11.2025.

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Agribusiness Innovation and Contextual Evolution, Volume II

Agriculture is the oldest and most traditional of economic sectors, and its business has seen major leaps in innovation over the past century. Contemporary agribusiness is being influenced and reshaped by…

lieferbar innerhalb 2-3 Wochen

Buch

Sustainability in Fashion: Creativity, Education, and Innovation

Sustainability in Fashion: Creativity, Education, and Innovationis a book that focuses on how sustainability can be integrated into the fashion and clothing industry. The set of chapters provides peer-rev…

lieferbar innerhalb 2-3 Wochen

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