Consumer Behaviour – alle Bücher, Seite 2

Immanuel Kim
Rebranding North Korea

""Everything for the people, everything according to the people!" -Kim Jong Un Under Kim Jong Un, North Korea has undertaken significant efforts to elevate the standard of living for its ci…

lieferbar innerhalb 1-2 Wochen

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Steve Penfold
The Dominion of Shoppers

The Dominion of Shoppers is a concise introduction to the long history of Canadian consumption. Building on the "four Ps" of consumer history -- place, product, payment, and power -- historian S…

lieferbar innerhalb 1-2 Wochen

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Frank G. Cabano, Stefan Müller, Katja Gelbrich
Interfaith Marketing

Religious affiliation and religiosity of consumers can give rise to a differentiation of marketing strategy and marketing mix. They influence the values, habits and attitudes of consumers as well as their…

lieferbar ab 20.7.2026.

Buch

Hooch and Hard Liquor in East Asia

Liquor has become a "party" in East Asia - a beverage phenomenon popular among countries throughout the region. But, in fact, each country of East Asia has experienced a different evolution of s…

lieferbar ab 20.7.2026.

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Joern Schlimm
Customer Engagement Strategy

Deliver lasting customer value through data-led, technology-enhanced engagement strategies. Customer Engagement Strategy by Joern Schlimm is a strategic guide for senior decision-makers who want to move b…

lieferbar ab 29.9.2026.

Buch

Fabrizio Mosca, Valentina Chiaudano
Sustainability and Luxury Management

Recently, sustainability has become a focal point for companies across all sizes and sector, and the luxury industry is no exception. This shift reflects a growing awareness of the environmental, social, …

lieferbar ab 20.7.2026.

Buch

Jashim Khan, Russell Belk
Digital Currency and Consumption

The digitalization of payment modes, combined with the development of Blockchain technology, is shaping the future of digital currency worldwide. Many financial regulators are experimenting with the feasi…

lieferbar ab 20.7.2026.

Buch

The Routledge Handbook of Identity and Consumption

"Tell me what you eat, I'll tell you who you are," said Anthelme Brillat-Savarin. Today, "You are what you consume" is more apt. Barbara Krueger's ironic twist of Descartes - "I s…

lieferbar ab 20.7.2026.

Buch

Michael Nicholson, Sarah Hong Xiao
Primal Marketing

Drawing on 25 years of research, consultancy, and teaching experience in the fast-moving consumer goods sector, Primal Marketing reveals the hard-wired motives driving customer behaviour and the secrets o…

lieferbar in mind. 4 Wochen

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Michael Nicholson, Sarah Hong Xiao
Primal Marketing

Drawing on 25 years of research, consultancy, and teaching experience in the fast-moving consumer goods sector, Primal Marketing reveals the hard-wired motives driving customer behaviour and the secrets o…

lieferbar in mind. 4 Wochen

Buch

B. Joseph Pine Ii
The Transformation Economy

From the author who defined the Experience Economy comes the next big shift: the Transformation Economy.A fundamental economic shift is emerging. Goods, services--even memorable experiences--are no longer…

lieferbar in mind. 4 Wochen

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Richard H Thaler, Alex Imas
The Winner's Curse

Named one of Financial Times's Best Books of 2025, that bestselling author Tim Hartford called "fun" and "nerdy in the best way"Nobel Prize winner Richard H. Thaler and rising star eco…

lieferbar innerhalb 1-2 Wochen

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Andrew Hough, Richard Vincent, Richard Brooks
AI Strategy for Sales Teams

How can sales professionals apply AI to build trust, optimize strategy and deliver impact in a digital-first world?AI Strategy for Sales Teams by Andy Hough ,Richard Vincent and Richard Brooks is a practi…

lieferbar ab 28.7.2026.

Buch

Carey K Morewedge
Possessions

How access is replacing ownership--and changing who we are."You'll own nothing. And you'll be happy. Whatever you want you'll rent." That was the World Economic Forum's number one prediction for…

lieferbar ab 19.1.2027.

Buch

Xavier D Clark, Richard T Craig
Unmasking Corporatized Racism in Retail

Unmasking Corporatized Racism in Retail pulls back the curtain on an industry that has long celebrated exclusivity while quietly sustaining systemic inequity.Dr. Xavier D. Clark and Dr. Richard T. Craig t…

lieferbar ab 12.11.2026.

Buch

Eli Cook
Choose Your Own Captivity

A provocative exposé of how our attention, behavior, and desires have been co-opted by the "choice box"---a curated set of options that offer a false sense of agency while funneling us down pre-…

lieferbar ab 16.2.2027.

Buch

Luxury and the Senses

This book explores the history of the interrelationship between the bodily senses and the world of luxury, through the lens of fashion, consumption, and new technology.

lieferbar innerhalb 1-2 Wochen

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Oliver Sweet
The Rules That Make Us

A business anthropologist reveals how cultural intelligence is the essential tool for understanding human behavior. "Filled with illuminating case studies, this is a stimulating examination of the hi…

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Richard H. Thaler
Misbehaving

Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans-predictable, error-prone individuals. Misbehaving is his arresting, freq…

sofort lieferbar

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Andrew Hough, Richard Vincent, Richard Brooks
AI Strategy for Sales Teams

How can sales professionals apply AI to build trust, optimize strategy and deliver impact in a digital-first world?AI Strategy for Sales Teams by Andy Hough ,Richard Vincent and Richard Brooks is a practi…

lieferbar ab 28.7.2026.

Buch

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