Consumer Behaviour – alle Bücher, Seite 2

Lubi&, Gr&
Nostalgic Branding in the Toy Industry

In recent years, there has been a clear tendency to undertake marketing initiatives that appeal to consumers' emotions, experiences, and memories. This book explores the essence of nostalgic branding by p…

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Gareth J Harvey
Applied Consumer Psychology

Understanding the psychological elements of consumer behaviour is key for marketing success. This practical textbook for undergraduate and postgraduate students will enable them to apply this knowledge ac…

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Katie Hart
Neuromarketing

Develop a marketing strategy that applies neuroscience principles to improve engagement, optimize campaigns and elevate your professional impact. Neuromarketing is a practical guide for mid-career markete…

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Natalie Wood
The Cost of Living Crisis

Set in the Northern English City of Leeds, in the midst of Liz Truss' 49 days in office, what we are now calling The Cost of Living Crisis emerges as the most recent incantation of economic decline. Chall…

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Oliver Sweet
The Rules That Make Us

'A clear, compassionate, and much-needed book for our time' - Christian Madsbjerg, author of Look and SensemakingOliver Sweet is one of the world's leading business anthropologists. He works with brands l…

lieferbar ab 4.3.2027.

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Richard H. Thaler, Alex Imas
The Winner's Curse

Named one of Financial Times's Best Books of 2025, that bestselling author Tim Hartford called "fun" and "nerdy in the best way"Nobel Prize winner Richard H. Thaler and rising star eco…

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Joern Schlimm
Customer Engagement Strategy

Deliver lasting customer value through data-led, technology-enhanced engagement strategies. Customer Engagement Strategy by Joern Schlimm is a strategic guide for senior decision-makers who want to move b…

lieferbar ab 29.9.2026.

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Hooch and Hard Liquor in East Asia

Liquor has become a "party" in East Asia - a beverage phenomenon popular among countries throughout the region. But, in fact, each country of East Asia has experienced a different evolution of s…

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Domen Bajde
Digital Ownership and Consumption

This book ventures into new and often-contested terrains of NFT consumption to explore what they reveal about digital ownership. Is there a place for ownership in the digital world? What does it mean to p…

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Tricia Nichols
The Currencies of Wellness

A practical field guide showing how brands can become genuine partners in everyday well-being-through small, everyday experiences that create lasting emotional connection.Wellness has become one of the de…

lieferbar ab 24.9.2026.

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Miya Knights
The Future of Shopping

How can retailers implement the right strategies to optimize customer journeys and adapt to rapid technological change? The Future of Shopping is a practical guide for managers, brand leaders and retail p…

lieferbar ab 29.9.2026.

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Michael Nicholson, Sarah Hong Xiao
Primal Marketing

Drawing on 25 years of research, consultancy, and teaching experience in the fast-moving consumer goods sector, Primal Marketing reveals the hard-wired motives driving customer behaviour and the secrets o…

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Richard H Thaler, Alex Imas
The Winner's Curse

Named one of Financial Times's Best Books of 2025, that bestselling author Tim Hartford called "fun" and "nerdy in the best way"Nobel Prize winner Richard H. Thaler and rising star eco…

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Andrew Hough, Richard Vincent, Richard Brooks
AI Strategy for Sales Teams

How can sales professionals apply AI to build trust, optimize strategy and deliver impact in a digital-first world?AI Strategy for Sales Teams by Andy Hough ,Richard Vincent and Richard Brooks is a practi…

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Ibrahim Ibrahim, Koral Ibrahim
Culture Stores

Reimagine physical retail as a strategic growth driver in a digital-first world.Culture Stores provides a proven framework for senior executives, brand leaders and decision-makers to understand the financ…

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Frank G Cabano, Stefan Müller, Katja Gelbrich
Interfaith Marketing

Religious affiliation and religiosity of consumers can give rise to a differentiation of marketing strategy and marketing mix. They influence the values, habits and attitudes of consumers as well as their…

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Carey K Morewedge
Possessions

How access is replacing ownership--and changing who we are."You'll own nothing. And you'll be happy. Whatever you want you'll rent." That was the World Economic Forum's number one prediction for…

lieferbar ab 19.1.2027.

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Xavier D Clark, Richard T Craig
Unmasking Corporatized Racism in Retail

Unmasking Corporatized Racism in Retail pulls back the curtain on an industry that has long celebrated exclusivity while quietly sustaining systemic inequity.Dr. Xavier D. Clark and Dr. Richard T. Craig t…

lieferbar ab 12.11.2026.

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Eli Cook
Choose Your Own Captivity

A provocative exposé of how our attention, behavior, and desires have been co-opted by the "choice box"---a curated set of options that offer a false sense of agency while funneling us down pre-…

lieferbar ab 16.2.2027.

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Jeanette Carlsson Hauff, Jonas Nilsson
A Beginner's Guide to Experiments in Consumer Research

This concise, practical guide demystifies experimental methodology for students embarking on consumer research for the first time. The book follows the natural progression of conducting experimental resea…

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