Consumer Behaviour – alle Bücher, Seite 2

Richard H Thaler, Alex Imas
The Winner's Curse

Named one of Financial Times's Best Books of 2025, that bestselling author Tim Hartford called "fun" and "nerdy in the best way"Nobel Prize winner Richard H. Thaler and rising star eco…

lieferbar innerhalb 1-2 Wochen

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Andrew Hough, Richard Vincent, Richard Brooks
AI Strategy for Sales Teams

How can sales professionals apply AI to build trust, optimize strategy and deliver impact in a digital-first world?AI Strategy for Sales Teams by Andy Hough, Richard Vincent and Richard Brooks is a practi…

lieferbar ab 28.7.2026.

Buch

Ibrahim Ibrahim, Koral Ibrahim
Culture Stores

Reimagine physical retail as a strategic growth driver in a digital-first world.Culture Stores provides a proven framework for senior executives, brand leaders and decision-makers to understand the financ…

lieferbar ab 25.8.2026.

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Paul Hague
Market Research in Practice

Master the evolving landscape of market research with this comprehensive guide that bridges traditional methodologies with cutting-edge digital approaches.Market Research in Practice delivers an overview …

lieferbar innerhalb 1-2 Wochen

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Matt Britton
Generation AI

Praise for Generation AI"With fascinating insight, Matt reveals how AI's first native generation will catalyze unprecedented change. His analysis illuminates the path forward in this transformative a…

lieferbar innerhalb 1-2 Wochen

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Torrey Podmajersky, Maya Elise Joseph-Goteiner, Kim Mats Mats
UX Skills for Business Strategy

Today's design leaders and UX professionals are faced with a growing challenge: How do you choose the right UX skills to meet critical business goals, while proving their value to stakeholders? This book …

lieferbar ab 28.4.2026.

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Tom Guarriello,
The Meaning of Branded Objects

Explore the psychological principles behind why people form emotional attachments to branded products. In The Meaning of Branded Objects , psychologist, professor, and branding expert Dr. Tom Guarriello r…

lieferbar innerhalb 1-2 Wochen

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Luxury and the Senses

This book explores the history of the interrelationship between the bodily senses and the world of luxury, through the lens of fashion, consumption, and new technology.

lieferbar in mind. 4 Wochen

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Danielle Sarver Coombs
The Consumer Insights Handbook

A practical and accessible approach for how to plan for and complete a consumer insights research project from the initial request for proposal (RFP) to the final presentation of findings, this second edi…

lieferbar ab 9.7.2026.

Buch

Danielle Sarver Coombs
The Consumer Insights Handbook

A practical and accessible approach for how to plan for and complete a consumer insights research project from the initial request for proposal (RFP) to the final presentation of findings, this second edi…

lieferbar ab 9.7.2026.

Buch

Oliver Sweet
The Rules That Make Us

A business anthropologist reveals how cultural intelligence is the essential tool for understanding human behavior. "Filled with illuminating case studies, this is a stimulating examination of the hi…

lieferbar ab 14.4.2026.

Buch

B Joseph Pine II
The Transformation Economy

From the author who defined the Experience Economy comes the next big shift: the Transformation Economy.A fundamental economic shift is emerging. Goods, services--even memorable experiences--are no longer…

lieferbar innerhalb 1-2 Wochen

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James Kalbach
Mapping Experiences

It's not the map. It's the mapping.Organizations struggle to improve customer experiences when they focus on internal processes over people's needs. Visualizing experiences helps teams gain an outside-in …

lieferbar ab 29.9.2026.

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Richard H. Thaler
Misbehaving

Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans-predictable, error-prone individuals. Misbehaving is his arresting, freq…

sofort lieferbar

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Arash Sadr
Designing for AI

Design plays a pivotal role in shaping how humans experience AI--but most traditional design methods weren't built for the complexity and ambiguity of today's intelligent systems. Designing for AI is an e…

Erscheint bald

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Ramli John, C Todd Lombardo, Michael Connors
Delightful Intelligence

Artificial intelligence promises to revolutionize how businesses interact with customers, and companies are scrambling to incorporate AI into their products. Yet many will fail, unable to bridge the criti…

Erscheint bald

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Simon Kingsnorth
The Digital Marketing Handbook

How to build, implement and optimize digital marketing strategy that delivers measurable commercial impact. The Digital Marketing Handbook is a practical, end-to-end guide that helps marketers turn strate…

Erscheint bald

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Simon Kingsnorth
The Digital Marketing Handbook

How to build, implement and optimize digital marketing strategy that delivers measurable commercial impact. The Digital Marketing Handbook is a practical, end-to-end guide that helps marketers turn strate…

Erscheint bald

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Mike Hower
Sustainability Storytelling

Develop a sustainability communication strategy that applies clear principles, builds credibility and delivers messages that move both business and sustainability goals forward.Sustainability Storytelling…

lieferbar ab 3.5.2026.

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J B Mackinnon
The Day the World Stops Shopping

Consuming less is our best strategy for saving the planet---but can we do it? In this thoughtful and surprisingly optimistic book, journalist J. B. MacKinnon investigates how we may achieve a world withou…

lieferbar ab 16.6.2026.

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