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Matt Britton
Generation AI

Praise for Generation AI"With fascinating insight, Matt reveals how AI's first native generation will catalyze unprecedented change. His analysis illuminates the path forward in this transformative a…

lieferbar innerhalb 1-2 Wochen

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Torrey Podmajersky, Maya Elise Joseph-Goteiner, Kim Mats Mats
UX Skills for Business Strategy

Today's design leaders and UX professionals are faced with a growing challenge: How do you choose the right UX skills to meet critical business goals, while proving their value to stakeholders? This book …

Erscheint bald

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Luxury and the Senses

This book explores the history of the interrelationship between the bodily senses and the world of luxury, through the lens of fashion, consumption, and new technology.

lieferbar ab 13.11.2025.

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Tom Guarriello,
The Meaning of Branded Objects

The Meaning of Branded Objects by Dr. Tom Guarriello explores how everyday objects gain significance through branding, examining the psychology, emotion, and cultural impact behind brand identity and cons…

lieferbar ab 14.10.2025.

Buch

Katie Hart
Neuromarketing

Develop an understanding of how the principles of neuromarketing can be applied to your everyday marketing for a competitive edge.

Erscheint bald

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Zizheng Yu, Hyunsun Yoon
Social Media Marketing

Learn the theory and practice of social media marketing and social media management success with this textbook.

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Naomi Oreskes, Erik M Conway
The Big Myth

The bestselling authors of Merchants of Doubt offer a profound, startling history of one of America's most tenacious-and destructive-false ideas: the "magic of the marketplace."

lieferbar innerhalb 1-2 Wochen

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Misty L Heggeness
Swiftynomics

"Take a personal Eras tour with Swiftynomics and musically meander across the history of women in the economy, society, and family. Being a Swiftie has never been more meaningful."--Claudia Gold…

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Gareth J Harvey
Applied Consumer Psychology

Use this textbook to understand the psychological underpinning of the various challenges marketers face, from packaging and advertising to store design and copywriting, and how to apply them in practice.

lieferbar ab 30.12.2025.

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Jo Wiltshire, Catrin Cousins
Fashion Marketing

With this undergraduate textbook, understand the general principles and practices of marketing within the world of fashion.

Erscheint bald

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Annika A Culver
Democratizing Luxury

Democratizing Luxury explores the interplay between advertising and consumption in modern Japan by investigating how Japanese companies at key historical moments assigned value, or "luxury," to …

lieferbar innerhalb 1-2 Wochen

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Yaniv Navot
Marketing in the AI Era

Transform your marketing strategy and engage with customers in ways never before possible. Personalized Customer Experience is a timely primer on the basics of personalization, and how it can be applied a…

lieferbar innerhalb 1-2 Wochen

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Contemporary Trends in Marketing

This edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. It examines the newly emerging paradigms due to shifts in consumer behaviour a…

lieferbar innerhalb 2-3 Wochen

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Filling Stations

The idea of converting and repurposing buildings is increasingly coming to the fore and with it the examination of architectural types and their potential.This publication examines the architectural devel…

sofort lieferbar

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Agribusiness Innovation and Contextual Evolution, Volume I

Agriculture is the oldest and most traditional of economic sectors, and its business has seen major evolutionary leaps over the past century. Contemporary agribusiness is being influenced and reshaped by …

lieferbar innerhalb 2-3 Wochen

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Luis Almenar Fernández
The Power of Peasant Consumers

The long-held view of the peasantry as a passive social group has gradually been replaced by a positive narrative that stresses peasant agency in economic, social, and even political terms. Contributing t…

lieferbar ab 31.12.2025.

Buch

Agribusiness Innovation and Contextual Evolution, Volume II

Agriculture is the oldest and most traditional of economic sectors, and its business has seen major leaps in innovation over the past century. Contemporary agribusiness is being influenced and reshaped by…

lieferbar innerhalb 2-3 Wochen

Buch

Sustainability in Fashion: Creativity, Education, and Innovation

Sustainability in Fashion: Creativity, Education, and Innovationis a book that focuses on how sustainability can be integrated into the fashion and clothing industry. The set of chapters provides peer-rev…

lieferbar innerhalb 2-3 Wochen

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Emmanuel Mogaji, Taiwo O. Soetan
Financial Services in Nigeria

This book presents a holistic picture of Nigeria's financial services landscape. This includes identifying service providers and regulatory bodies, understanding consumer behaviour, and examining the uniq…

lieferbar innerhalb 2-3 Wochen

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