Markku Vierula: Find Your Market-Oriented Competitive Advantage
Find Your Market-Oriented Competitive Advantage
Buch
- A Toolkit for Strategy and Branding
- Springer Nature Switzerland, 09/2024
- Einband: Gebunden, HC runder Rücken kaschiert
- Sprache: Englisch
- ISBN-13: 9783031716621
- Bestellnummer: 11982052
- Umfang: 172 Seiten
- Auflage: 2024
- Gewicht: 343 g
- Maße: 216 x 153 mm
- Stärke: 15 mm
- Erscheinungstermin: 29.9.2024
Achtung: Artikel ist nicht in deutscher Sprache!
Klappentext
Competitive advantage is the core of a winning strategy. Still, only a few companies have a competitive advantage. This book helps a business create a competitive advantage. It replaces product- and production-oriented thinking with a market-oriented way of thinking.Competitive advantages are created only by thinking in new way. By thinking what has not been thought.
