Emmanuel Mogaji: Research Methods for MBA Students, Kartoniert / Broschiert

Klappentext

Navigate the MBA research journey with clear methodology, structure and confidence.
Research Methods for MBA Students by Emmanuel Mogajiis a concise and practical textbook designed for postgraduate students undertaking business research modules and projects. Recognizing the time pressures and applied focus of MBA and Masters programs, it provides a structured pathway for completing a dissertation or company-based research project within tight deadlines.

Mirroring the key stages of the research process, the book guides students through topic selection, refining research questions, conducting a focused literature review and choosing appropriate qualitative or quantitative methods. It then supports effective data collection, rigorous analysis and the presentation of meaningful, actionable findings. A distinctive three-month completion framework provides a clear timeline that aligns with MBA program structures, helping students manage milestones and maintain momentum.

Grounded in real-world examples from organizations including AstraZeneca, Bentley Motors, the NHS, Holland and Barrett and Railway Operators, Emmanuel Mogajiconnects academic research principles with applied business problem solving.

This textbook includes:

• Clear learning outcomes aligned to postgraduate research modules
• Worked examples demonstrating each stage of the research process
• Key concepts and terms to support methodological understanding
• Exercise questions and real-world examples with applied tasks
  >Supported by online lecturer slides and a comprehensive lecturer's manual with exercise answers, Research Methods for MBA Students equips postgraduate learners with the skills and structure needed to deliver credible, practice-oriented research.