Chenhao Dietrich: Die Eroberung Blauer Ozeane in der Eventbranche., Kartoniert / Broschiert

Klappentext

»The Strategy for Conquering Blue Oceans«: The book examines the possibilities of expanding market boundaries through the »Blue Ocean Strategy«. On the one hand, strategic approaches and, on the other hand, the compilation of associated measures are worked out, on the basis of which future event concepts can be built. Among other things, the following thematic priorities are explained:

current developments and trends in the event industry
new digital event processes and programs
differences and similarities between presence, hybrid and online formats
competitive factors of events
complementary products and services of Events