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Emerging Dynamics in Business and Economics

Springer Proceedings in Business and Economics

This volume features a collection of selected papers presented at the 4th Current Issues in Business and Economic Studies (CIBES) Conference, held in Frascati (Rome) from June 20-22, 2024. The CIBES Confe…

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The New Age of Banking

Springer Texts in Business and Economics

This book demystifies the neo-banking phenomenon, exploring how it is reshaping the financial landscape to cater to the modern consumer's needs. It offers a deep dive into the innovative business model an…

lieferbar ab 22.6.2026.

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Dobromir Kirilov Stoyanov
Sustainable Marketing

Springer Texts in Business and Economics

Sustainable Marketing: A Value-Based Approach presents a comprehensive, strategically grounded framework for understanding and implementing sustainable marketing. Centered on the process of creating, comm…

lieferbar ab 8.7.2026.

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Diwakar Gupta
Healthcare Analytics

Springer Texts in Business and Economics

Managing healthcare operations is hard. Under increasing pressure to reduce costs and improve patient access and service quality, managers need the know how to leverage data to make optimal decisions. Thi…

lieferbar ab 4.7.2026.

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Vithala R. Rao
Applied Conjoint Analysis

Springer Texts in Business and Economics

This book provides different applications and methods of conjoint analysis in marketing. It gives an introduction into the basic ideas of conjoint analysis and describes the steps involved in designing a …

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Robert S. Fleming, Michelle Kowalsky
Realizing Organizational Effectiveness

Springer Texts in Business and Economics

This book provides graduate students and new entrepreneurs with a variety of organizational effectiveness factors that contribute to an organization's competitive advantage, as well as its present and fut…

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Kamal Fatehi, Jeongho Choi
International Business Management

Springer Texts in Business and Economics

This textbook addresses the theoretical and practical dynamics of managing international businesses including multi-cultural, multi-national and global issues of managing business expansion beyond the dom…

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Raymond Opdenakker, Carin Cuijpers
Design Science Methodology for the Management Sciences

Springer Texts in Business and Economics

This textbook is a comprehensive guide to applying design science methodology to solve field problems within and between organizations. Aimed at students, managers, researchers, and professionals in the m…

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Strategic Pivot of Artificial Intelligence

Springer Texts in Business and Economics

This textbook offers an essential guide for students and practitioners seeking to enhance their critical understanding of the challenges and transformative potential of Artificial Intelligence (AI). It em…

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Peter Brusov, Tatiana Filatova, Natali Orekhova
Financial Mathematics

Springer Texts in Business and Economics

This textbook is designed to facilitate a thorough learning for students of financial mathematics. It includes exercises and theoretical questions across seven chapters: Interest Theory, Financial Flows a…

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Fernando De Holanda Barbosa, Luiz Antônio de Lima Junior
Workbook for Macroeconomic Theory

Springer Texts in Business and Economics

This book presents the answers to the exercises in Macroeconomic Theory, Fluctuations, Inflation and Growth in Closed and Open Economies, 2nd Edition, by Fernando de Holanda Barbosa (Cham, Switzerland: Sp…

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Yuxing Yan
Introduction to FinTech using Excel

Springer Texts in Business and Economics

This book serves as a bridge, leveraging the familiarity of Excel and the power of R to make FinTech accessible to all. Financial Technology (FinTech) has revolutionized areas once dominated by traditiona…

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Pak-Sing Choi, Felix Munoz-Garcia
Auction Theory

Springer Texts in Business and Economics

This textbook provides a short introduction to auction theory through exercises with detailed answer keys. Focusing on practical examples, this textbook offers over 98 exercises that predict bidders' equi…

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Daria Loginova, Stefan Mann
Socioeconomics of Food

Springer Texts in Business and Economics

This textbook provides an introduction to the socioeconomics of food. Aimed mostly at students of economics and related social sciences, it explains how food markets function and what social and cultural …

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Klaus Solberg Söilen
Digital Marketing

Springer Texts in Business and Economics

This textbook balances the theory of digital marketing with the practical skills for prospective marketers in professional organizations, both public and private. It begins with an introduction to the dig…

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Klaus Neusser
Time Series Econometrics

Springer Texts in Business and Economics

This text presents modern developments in time series analysis and focuses on their application to economic problems. The book first introduces the fundamental concept of a stationary time series and its …

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Jeffrey M. Keisler
Prescriptive Analytics

Springer Texts in Business and Economics

This book combines the quantitative decision-informing techniques of management science and operations research with the data-centric techniques found throughout the world of analytics. The material uses …

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Andreas Krause
Theoretical Foundations of Investment Banking

Springer Texts in Business and Economics

Banking, and investment banking in particular, is to a large extent investigated empirically in the academic literature. The theory of investment banking behaviour and the relationship between investment …

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Batuhan Kocaoglu
Logistics Information Systems

Springer Texts in Business and Economics

In today's era of digital transformation, the logistics sector is one of the most technology-intensive industries. This book provides a comprehensive overview of the IT infrastructure required for company…

lieferbar innerhalb 2-3 Wochen

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Bernd W. Wirtz
Multichannel Marketing

Springer Texts in Business and Economics

Increasing customer demands and innovations in digital sales require targeted management and flexible organisation of multiple sales channels. Multi-channel marketing can be used to achieve outstanding co…

lieferbar innerhalb 2-3 Wochen

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