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    Trefferliste "Palgrave Studies In Marketing, Organizations And Society" - alle Bücher

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    Ross D. Petty
    From Marking Products to Marketing Brands

    Palgrave Studies in Marketing, Organizations and Society

    This book examines the historical evolution from marking or branding products for ownership purposes to branding products in order to promote the brand itself. In the extreme, some modern brands so strong…

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    Buch
    Aktueller Preis: EUR 51,19

    The Impact of Marketing Strategies on Society

    Palgrave Studies in Marketing, Organizations and Society

    This edited collection provides a comprehensive analysis of how marketing management influences society. Investigating how marketing strategies intersect with societal well-being, authors also provide sug…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 204,83

    Guido Grunwald, Ali Kara, John E. Spillan
    Relationship-Oriented Sustainability Marketing

    Palgrave Studies in Marketing, Organizations and Society

    This book explores sustainability marketing through the lens of stakeholder relationship-related concepts, with a particular focus on stakeholders within global value chains, relationships with the public…

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    Buch
    Aktueller Preis: EUR 170,69

    Gianluigi Guido
    Godfather Marketing

    Palgrave Studies in Marketing, Organizations and Society

    In a landscape marked by uncertainties stemming from global instability, societal fragmentation, and rapid technological advancements, consumers will be seeking immediate satisfaction for their vital need…

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    Buch
    Aktueller Preis: EUR 147,93

    Routledge Handbook of Masculinities, Conflict, and Peacebuilding

    This handbook engages with and broadens current debates on men and masculinities in conflict and peacebuilding.Through an expansive range of chapters across a unique array of geographical settings, the vo…

    lieferbar innerhalb 1-2 Wochen
    Buch
    Aktueller Preis: EUR 87,14
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