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: Maladaptive Consumer Behavior, Buch

Maladaptive Consumer Behavior

Palgrave Studies in Marketing, Organizations and Society

This edited volume provides a marketing perspective on maladaptive consumer behavior, especially behavior with dysfunctional consequences that does not have its origins in physical addiction. It brings to…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 182,07*
S. Umit Kucuk: Visualizing Marketing, Buch

S. Umit Kucuk
Visualizing Marketing

Palgrave Studies in Marketing, Organizations and Society

This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss marketing concepts visually, and open a door to future predictions of t…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 170,69*
: Contemporary Trends in Marketing, Buch

Contemporary Trends in Marketing

Palgrave Studies in Marketing, Organizations and Society

This edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. It examines the newly emerging paradigms due to shifts in consumer behaviour a…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 159,30*
Gianluigi Guido: Godfather Marketing, Buch

Gianluigi Guido
Godfather Marketing

Palgrave Studies in Marketing, Organizations and Society

In a landscape marked by uncertainties stemming from global instability, societal fragmentation, and rapid technological advancements, consumers will be seeking immediate satisfaction for their vital need…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 136,55*
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