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    2. Palgrave Studies In Marketing, Organizations And Society – alle Bücher

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    : Maladaptive Consumer Behavior, Buch

    Maladaptive Consumer Behavior

    Palgrave Studies in Marketing, Organizations and Society

    This edited volume provides a marketing perspective on maladaptive consumer behavior, especially behavior with dysfunctional consequences that does not have its origins in physical addiction. It brings to…

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    Buch
    EUR 182,07*
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    Gianluigi Guido: Godfather Marketing, Buch

    Gianluigi Guido
    Godfather Marketing

    Palgrave Studies in Marketing, Organizations and Society

    In a landscape marked by uncertainties stemming from global instability, societal fragmentation, and rapid technological advancements, consumers will be seeking immediate satisfaction for their vital need…

    lieferbar innerhalb 2-3 Wochen
    Buch
    EUR 136,55*
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    S. Umit Kucuk: Visualizing Marketing, Buch

    S. Umit Kucuk
    Visualizing Marketing

    Palgrave Studies in Marketing, Organizations and Society

    This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss marketing concepts visually, and open a door to future predictions of t…

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    Buch
    EUR 170,69*
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    : Contemporary Trends in Marketing, Buch

    Contemporary Trends in Marketing

    Palgrave Studies in Marketing, Organizations and Society

    This edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. It examines the newly emerging paradigms due to shifts in consumer behaviour a…

    lieferbar innerhalb 2-3 Wochen
    Buch
    EUR 159,30*
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    Trevor A. Smith: Marketing Effectiveness and Accountability in SMEs, Buch

    Trevor A. Smith
    Marketing Effectiveness and Accountability in SMEs

    Palgrave Studies in Marketing, Organizations and Society

    This book sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a multi-method investigation, it includes a knowledge inquiry of marketing…

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    Buch
    EUR 113,79*
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    Shane Wang: The Customer Asset, Buch

    Shane Wang, Neil Bendle
    The Customer Asset

    Palgrave Studies in Marketing, Organizations and Society

    This book delves into the concept of customers as financial assets, explaining how firms can assess investments in customer relationships. The authors present the VARIED framework for quantifying the cust…

    lieferbar innerhalb 2-3 Wochen
    Buch
    EUR 45,50*
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