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    Trefferliste "Palgrave Studies In Marketing, Organizations And Society" - alle Bücher

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    The Impact of Marketing Strategies on Society

    Palgrave Studies in Marketing, Organizations and Society

    This edited collection provides a comprehensive analysis of how marketing management influences society. Investigating how marketing strategies intersect with societal well-being, authors also provide sug…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 204,83

    Ross D. Petty
    From Marking Products to Marketing Brands

    Palgrave Studies in Marketing, Organizations and Society

    This book examines the historical evolution from marking or branding products for ownership purposes to branding products in order to promote the brand itself. In the extreme, some modern brands so strong…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 51,19

    Guido Grunwald, Ali Kara, John E. Spillan
    Relationship-Oriented Sustainability Marketing

    Palgrave Studies in Marketing, Organizations and Society

    This book explores sustainability marketing through the lens of stakeholder relationship-related concepts, with a particular focus on stakeholders within global value chains, relationships with the public…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 170,69

    Maladaptive Consumer Behavior

    Palgrave Studies in Marketing, Organizations and Society

    This edited volume provides a marketing perspective on maladaptive consumer behavior, especially behavior with dysfunctional consequences that does not have its origins in physical addiction. It brings to…

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    Buch
    Aktueller Preis: EUR 227,58
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