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    2. Palgrave Executive Essentials – alle Bücher

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    Philip Kotler: Transformative Marketing, Buch

    Philip Kotler, V. Kumar
    Transformative Marketing

    Palgrave Executive Essentials

    This book gives an indispensable guide to navigating the shift in customer behavior and discovers how to rally their resources, cultivate capabilities, and forge strategies that harness cutting-edge techn…

    lieferbar innerhalb 2-3 Wochen
    Buch
    EUR 39,83*
    Sara Louise Muhr: Leading Through Bias, Buch

    Sara Louise Muhr, Poornima Luthra
    Leading Through Bias

    Palgrave Executive Essentials

    This book will address bias head on, recognising that we cannot completely eliminate bias as it is intricately woven into the way our human brain functions, but we can certainly make efforts to become mor…

    lieferbar innerhalb 2-3 Wochen
    Buch
    EUR 34,13*
    John Colley: The Unwritten Rules of M&A, Buch

    John Colley
    The Unwritten Rules of M&A

    Palgrave Executive Essentials

    Most boards are faced with the paradox of growth. Organic growth is slow and can be difficult in mature markets. M&A provides more rapid growth but is higher risk in terms of outcome. Businesses need grow…

    lieferbar innerhalb 2-3 Wochen
    Buch
    EUR 37,54*
    V. Kumar: Valuing Customer Engagement, Buch

    V. Kumar
    Valuing Customer Engagement

    Palgrave Executive Essentials

    In recent years, the concept of customer engagement has evolved as a powerful tool in the managerial toolkit of firms to incorporate a profitable approach to customer management. There is a pressing need …

    lieferbar innerhalb 2-3 Wochen
    Buch
    EUR 37,54*
    Tim Baines: Servitization Strategy, Buch

    Tim Baines, Ali Ziaee Bigdeli, Kawal Kapoor
    Servitization Strategy

    Competing through advanced services involves offering products-as-a-service, delivering outcomes for customers, and regularly earning revenue when customers get the results they value. This strategic move…

    lieferbar innerhalb 2-3 Wochen
    Buch
    EUR 37,54*
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