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Miriam J Johnson

The Power of Brand Ownership

How do brands cultivate loyalty and influence consumer purchasing decisions? The Power of Brand Ownership explores the complex dynamics between branding and consumer identity within both the physical and …

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Miriam J Johnson

The Digital Pen

The growth and adoption of social media has significantly impacted the writing and publishing landscape, challenging traditional concepts of authorship and prompting a re-evaluation of how authors present…

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Miriam J Johnson

The Power of Brand Ownership

"A theoretical exploration of branding, identity and consumer power dynamics in the liminal space between digital and physical that forms our cultural landscape. Essential reading for those interested in …

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EUR 143,34*

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