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    2. Marketing Ethics – alle Bücher

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    : Disruptions, Diversity, and Ethics in Marketing, Buch

    Disruptions, Diversity, and Ethics in Marketing

    Springer Proceedings in Business and Economics

    As the marketing landscape continues to evolve, posing fresh challenges for both academics and practitioners, this book explores contemporary marketing issues, trends, challenges, and opportunities. Featu…

    lieferbar innerhalb 2-3 Wochen
    Buch
    EUR 54,75*
    : Ethical Approaches to Marketing, Buch

    Ethical Approaches to Marketing

    This book offers readers a wide and inspiring perspective on how powerful marketing can have a positive and ethical impact on society. It brings together a wealth of internationally acclaimed academics wh…

    lieferbar innerhalb 2-3 Wochen
    Buch
    EUR 107,42*
    Afdhel Aziz: Good Is the New Cool Guide to Meaningful Marketing, Buch

    Afdhel Aziz, Bobby Jones
    Good Is the New Cool Guide to Meaningful Marketing

    How brands can evolve to win with conscious consumers The Good Is the New Cool Guide to Meaningful Marketing is your guide to future-proof your brand with purpose-driven strategies and activations that me…

    lieferbar ab 11.2.2025.
    Buch
    EUR 28,91*
    Simon Kingsnorth: Marketing in Web 3.0, Buch

    Simon Kingsnorth
    Marketing in Web 3.0

    Create a digital marketing strategy that is future-ready with this comprehensive guide to marketing in web3, the metaverse, AI and the next wave of digital transformation.

    lieferbar innerhalb 1-2 Wochen
    Buch
    EUR 44,84*
    Leila Fataar: Culture-Led Brands, Buch

    Leila Fataar
    Culture-Led Brands

    Harness cultural relevance to create a resilient brand that can successfully navigate rapidly evolving social and business landscapes whilst remaining resonant and authentic.

    Erscheint bald
    Buch
    Williams: Beyond Marketing Metrics: A Qualitative Look at Streetwear's Visual Language, Buch

    Williams
    Beyond Marketing Metrics: A Qualitative Look at Streetwear's Visual Language

    This title challenges the traditional focus on quantitative data in branding. "Marketing Metrics" sets the stage for a shift in perspective. "Qualitative Look" suggests a deeper analysis, while "Streetwea…

    lieferbar innerhalb 2-3 Wochen
    Buch
    EUR 28,39*
    : Humanism in Marketing, Buch

    Humanism in Marketing

    Humanism in Business Series

    This edited collection hinges on the idea that marketing serves as the catalyst for capitalism and, in light of this, embracing a humanistic marketing approach holds the potential to foster a more humane …

    lieferbar innerhalb 2-3 Wochen
    Buch
    EUR 193,45*
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