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Bernard J. Jansen, Kholoud K. Aldous, Soon-Gyo Jung, Hind Almerekhi

Understanding Audiences, Customers, and Users via Analytics

This book presents the foundations of using analytics from the laboratory, social media platforms, and the web. The authors cover key topics including analytics strategy, data gathering approaches, data p…

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EUR 42,66* Aktueller Preis: EUR 42,66

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