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Marketing and AI: Shaping the Future Together

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

The growing availability of data, intelligent computational systems, and affordable storage and software has spurred a keen interest among marketers to explore new artificial intelligence (AI) methods and…

lieferbar innerhalb 2-3 Wochen

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EUR 240,94* Aktueller Preis: EUR 240,94

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Going Back to the Roots of Marketing

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

As marketing scholars, it is important to advocate for a return to the foundational principles of marketing with an approach that emphasizes the relevance and relationship of marketing research with indus…

lieferbar in mind. 4 Wochen

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EUR 267,40* Aktueller Preis: EUR 267,40

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