Trefferliste "Gordon R. Foxall" - alle Bücher

Ihre Suche nach "Gordon R. Foxall" (Bücher) ergab 2 Treffer.

The Marketing Firm, Volume II

This book advances the Theory of the Marketing Firm (TMF), offering a rich collection of case studies that demonstrate how marketing-oriented enterprises operate across diverse sectors. Through empirical …

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The Marketing Firm, Volume I

Introduction to case histories of the marketing firm.- 2. The theory of the marketing firm in the light of the imperatives of consumer- oriented management.- 3. The marketing firm and pay- per- outcome bu…

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EUR 204,83* Aktueller Preis: EUR 204,83

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