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George P. Moschis

Marketing to the Aging Population

Management for Professionals

This book coaches marketing practitioners and students how to best satisfy the needs of the older consumer population. It first highlights the heterogeneity of the older consumer market, then examines the…

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EUR 85,33*

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George P. Moschis

Academic Research in Business and the Social Sciences

This book provides doctoral students, junior faculty and early-career researchers with guidelines, resources and strategies for performing and publishing academic research successfully. It helps increase …

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EUR 47,99*

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