Fashion Marketing

This book offers a comprehensive overview of key topics, debates and issues in the field of fashion marketing.The purpose of fashion marketing is to understand the needs of consumers and to orientate both…

lieferbar innerhalb 2-3 Wochen

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Jo Wiltshire, Catrin Cousins
Fashion Marketing

This is a key textbook for understanding fashion marketing in a global, digital and sustainable era. Fashion Marketing by Jo Wiltshire and Catrin Cousins offers undergraduate and postgraduate students a c…

lieferbar innerhalb 2-3 Wochen

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Jo Wiltshire, Catrin Cousins
Fashion Marketing

This is a key textbook for understanding fashion marketing in a global, digital and sustainable era. Fashion Marketing by Jo Wiltshire and Catrin Cousins offers undergraduate and postgraduate students a c…

lieferbar innerhalb 2-3 Wochen

Buch

Kamilla Jones
International Fashion Marketing

Ideal for upper-level undergraduate and postgraduate students studying Fashion Marketing, Management and Merchandising, this textbook considers how fashion brands adapt their products and marketing strate…

lieferbar innerhalb 2-3 Wochen

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Kamilla Jones
International Fashion Marketing

Ideal for upper-level undergraduate and postgraduate students studying Fashion Marketing, Management and Merchandising, this textbook considers how fashion brands adapt their products and marketing strate…

lieferbar innerhalb 2-3 Wochen

Buch

Clare Harris, Donna Watts, Karen Edwards
The Fundamentals of Digital Fashion Marketing

Bloomsbury Visual Arts

How can judicious use of online marketing, social media, video, mobile and in-store technologies help fashion brands reach and engage with their audience?The Fundamentals of Digital Fashion Marketing uses…

lieferbar ab 10.12.2026.

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Joseph H. Hancock, Patricia Mink Rath, Penny Gill, Richard Petrizzi
Marketing Fashion

Marketing Fashion: A Cross-Cultural Perspective, Second Edition is your comprehensive dive into marketing theories and practices as they specifically relate to apparel, home goods, and other design-driven…

lieferbar in mind. 4 Wochen

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New Horizons in Fashion and Marketing

This edited collection introduces readers to current contemporary issues within the field of fashion marketing and consumption, exploring the main challenges and opportunities within the sector.The fashio…

lieferbar innerhalb 2-3 Wochen

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Sustainable Digital Marketing for Fashion and Luxury Brands

This book critically examines the evolving fashion and luxury brand sector in the post-COVID-19 era, emphasizing the crucial need for sustainable digital marketing strategies and innovation. The book expl…

lieferbar innerhalb 2-3 Wochen

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José Blanco F., Judith C. Everett, Kristen K. Swanson
Guide to Producing a Fashion Show

Fairchild Books

Guide to Producing a Fashion Show , Fifth Edition, explains all aspects of fashion show production including: reasons to produce a show, planning, model selection, merchandise selection, staging and music…

lieferbar ab 15.10.2026.

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The Incomplete Vol. 2

Creative collaborations have become one of the most influential forces shaping modern design and marketing, from fashion runways to retail shelves. No longer confined to individual industries, partnership…

sofort lieferbar

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Mary Portas
I Shop, Therefore I Am

A WATERSTONES BEST ENTERTAINMENT BOOK OF 2025'A riot' - The Times 'Absolutely irresistible' - Joanna Lumley 'I couldn't put it down!' - Michelle Ogundehin 'Entertaining and energetic' - StylistChronicling…

sofort lieferbar

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Kelly Reddy-Best
Queer and Trans Fashion Brands

Discover the stories of 25 North American fashion entrepreneurs who have created queer- and trans-focused fashion brands in the 21st century.Illuminating their journeys of self-expression, identity format…

sofort lieferbar

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Blue-Collar Modernism

Von der Werkstatt auf die Runways: Workwear ist längst mehr als funktionale Kleidung. Blue-Collar Modernism zeigt, wie aus funktionalen Uniformen ein globaler Style-Code wurde - getragen von Kreativen, Ma…

lieferbar ab 6.8.2026.

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Pierre-Yves Donzé, Harry Guhl
Luxury Brand Management and Heritage Revival

Bloomsbury Visual Arts

A comprehensive study of the revitalization and relaunch of luxury brands, using the Swiss watch industry as a case study and covering brands such as Patek Philippe, Hublot and Breguet.

lieferbar in mind. 4 Wochen

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Gen Z's Fashion Revolution

This book explores the significant changes that the fashion industry is undergoing as a result of the powerful influence of Gen Z - a demographic that demands authenticity, diversity, and sustainability f…

lieferbar innerhalb 2-3 Wochen

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Anthony M. Kent, Anne Peirson-Smith, Yuri Siregar
Customer Journeys in Fashion

This book explores emerging and alternative customer journeys in fashion. Customer journeys are typically defined by decision-making in three stages, pre-purchase, purchase and post-purchase that have a w…

lieferbar innerhalb 2-3 Wochen

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Sonny Vaccaro, Armen Keteyian
Legends and Soles

The founding of Nike as told in Shoe Dogis only part of the story, it doesn't recognize the genius marketing coup that changed the fortunes of the company. The film "Air" highlighted Sonny Vacca…

lieferbar innerhalb 1-2 Wochen

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Alison Lowe
Fashion Brand Management

Build and grow a successful fashion brand in a fast-changing global industry.Fashion Brand Management by Alison Lowe is a comprehensive textbook ideal for undergraduate students and also suitable for post…

Erscheint bald

Buch

Alison Lowe
Fashion Brand Management

Build and grow a successful fashion brand in a fast-changing global industry.Fashion Brand Management by Alison Lowe is a comprehensive textbook ideal for undergraduate students and also suitable for post…

Erscheint bald

Buch

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