Fashion Marketing

This book offers a comprehensive overview of key topics, debates and issues in the field of fashion marketing.The purpose of fashion marketing is to understand the needs of consumers and to orientate both…

lieferbar innerhalb 2-3 Wochen

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Jo Wiltshire, Catrin Cousins
Fashion Marketing

This is a key textbook for understanding fashion marketing in a global, digital and sustainable era. Fashion Marketing by Jo Wiltshire and Catrin Cousins offers undergraduate and postgraduate students a c…

lieferbar innerhalb 2-3 Wochen

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Jo Wiltshire, Catrin Cousins
Fashion Marketing

This is a key textbook for understanding fashion marketing in a global, digital and sustainable era. Fashion Marketing by Jo Wiltshire and Catrin Cousins offers undergraduate and postgraduate students a c…

lieferbar innerhalb 2-3 Wochen

Buch

Kamilla Jones
International Fashion Marketing

Ideal for upper-level undergraduate and postgraduate students studying Fashion Marketing, Management and Merchandising, this textbook considers how fashion brands adapt their products and marketing strate…

lieferbar innerhalb 2-3 Wochen

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Kamilla Jones
International Fashion Marketing

Ideal for upper-level undergraduate and postgraduate students studying Fashion Marketing, Management and Merchandising, this textbook considers how fashion brands adapt their products and marketing strate…

lieferbar innerhalb 2-3 Wochen

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Clare Harris, Donna Watts, Karen Edwards
The Fundamentals of Digital Fashion Marketing

How can judicious use of online marketing, social media, video, mobile and in-store technologies help fashion brands reach and engage with their audience?The Fundamentals of Digital Fashion Marketing uses…

lieferbar ab 10.12.2026.

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Joseph H. Hancock, Patricia Mink Rath, Penny Gill, Richard Petrizzi
Marketing Fashion

Marketing Fashion: A Cross-Cultural Perspective, Second Edition is your comprehensive dive into marketing theories and practices as they specifically relate to apparel, home goods, and other design-driven…

lieferbar in mind. 4 Wochen

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New Horizons in Fashion and Marketing

This edited collection introduces readers to current contemporary issues within the field of fashion marketing and consumption, exploring the main challenges and opportunities within the sector.The fashio…

lieferbar innerhalb 2-3 Wochen

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Sustainable Digital Marketing for Fashion and Luxury Brands

This book critically examines the evolving fashion and luxury brand sector in the post-COVID-19 era, emphasizing the crucial need for sustainable digital marketing strategies and innovation. The book expl…

lieferbar innerhalb 2-3 Wochen

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Mary Portas
I Shop, Therefore I Am

A WATERSTONES BEST ENTERTAINMENT BOOK OF 2025'A riot' - The Times 'Absolutely irresistible' - Joanna Lumley 'I couldn't put it down!' - Michelle Ogundehin 'Entertaining and energetic' - StylistChronicling…

sofort lieferbar

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Kelly Reddy-Best
Queer and Trans Fashion Brands

Discover the stories of 25 North American fashion entrepreneurs who have created queer- and trans-focused fashion brands in the 21st century.Illuminating their journeys of self-expression, identity format…

sofort lieferbar

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Blue-Collar Modernism

Von der Werkstatt auf die Runways: Workwear ist längst mehr als funktionale Kleidung. Blue-Collar Modernism zeigt, wie aus funktionalen Uniformen ein globaler Style-Code wurde - getragen von Kreativen, Ma…

sofort lieferbar

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Pierre-Yves Donzé, Harry Guhl
Luxury Brand Management and Heritage Revival

A comprehensive study of the revitalization and relaunch of luxury brands, using the Swiss watch industry as a case study and covering brands such as Patek Philippe, Hublot and Breguet.

lieferbar in mind. 4 Wochen

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Sustainability in Apparel Manufacturing Process

With the apparel industry contributing to almost 33 percent of the country's exports, textile and garment manufacturing plays a vital role in the country' economy.This book records the existing and emergi…

lieferbar innerhalb 1-2 Wochen

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Gen Z's Fashion Revolution

This book explores the significant changes that the fashion industry is undergoing as a result of the powerful influence of Gen Z - a demographic that demands authenticity, diversity, and sustainability f…

lieferbar innerhalb 2-3 Wochen

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Fashion Works

This book brings together a set of contributions through which it is possible to understand the recent evolution and the moment of disruption in which the textile and fashion industry finds itself.Conside…

lieferbar innerhalb 2-3 Wochen

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The Palgrave Handbook of Sustainability in Fashion

The impact of the fashion industry on the environment is undoubtedly size-able. In response, the last decade has seen various changes in the fashion industry landscape, from new digital technologies that …

lieferbar innerhalb 2-3 Wochen

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Anthony M. Kent, Anne Peirson-Smith, Yuri Siregar
Customer Journeys in Fashion

This book explores emerging and alternative customer journeys in fashion. Customer journeys are typically defined by decision-making in three stages, pre-purchase, purchase and post-purchase that have a w…

lieferbar innerhalb 2-3 Wochen

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Sonny Vaccaro, Armen Keteyian
Legends and Soles

The founding of Nike as told in Shoe Dogis only part of the story, it doesn't recognize the genius marketing coup that changed the fortunes of the company.The film "Air" highlighted Sonny Vaccar…

lieferbar innerhalb 1-2 Wochen

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April Kalu, Hilde Heim, Jackie Rayner, Julie Hodson
The Fashion Product Development Process

Mastering Fashion Management

This book offers an in-depth exploration of the fashion product development process, combining academic insight with practical application to address creativity, technology, sustainability, and inclusivit…

lieferbar ab 2.12.2026.

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