Trefferliste "Data-driven Marketing" - alle Bücher

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Caroline Florence
Data Storytelling in Marketing

Learn how to use data more effectively to develop compelling evidence-based stories that influence, persuade and drive strategic decisions.

lieferbar innerhalb 2-3 Wochen

Buch

Caroline Florence
Data Storytelling in Marketing

Marketers are storytellers, they write content, marketing strategies and devise internal communications, but unless these stories are evidence-based, they won't be believable or truly persuasive. Understa…

lieferbar innerhalb 2-3 Wochen

Buch

Iain Brown
Mastering Marketing Data Science

In the rapidly evolving landscape of marketing, the fusion of analytics and creativity has heralded a new era of data-driven strategies. Mastering Marketing Data Science: A Comprehensive Guide for Today's…

lieferbar innerhalb 2-3 Wochen

Buch

Tom Ollerton
Using Creativity and Data in Marketing

Understand how to harness data to drive creativity in your marketing, creating data-informed, imaginative campaigns that have real-world impact.

lieferbar ab 3.9.2025.

Buch

Tom Ollerton
Using Creativity and Data in Marketing

Understand how to harness data to drive creativity in your marketing, creating data-informed, imaginative campaigns that have real-world impact.

lieferbar ab 30.9.2025.

Buch

Advances in Data Analytics for Influencer Marketing: An Interdisciplinary Approach

In the ever-evolving landscape of digital marketing, influencer marketing has emerged as a game-changer, captivating audiences and driving brand engagement like never before. However, success in this dyna…

lieferbar innerhalb 2-3 Wochen

Buch

Sven-Erik Willrich
Data-Driven Company

Daten werden für Unternehmen immer wichtiger. Gleichzeitig mangelt es an Best Practices und Leitfäden, wie klassische mit modernen Ansätzen wie Data Mesh oder Data Fabric zu einem anwendbaren Framework in…

lieferbar innerhalb einer Woche

Buch

Jessica Hastenteufel, Luca Weigerding
Data-Driven Decision Making im operativen und strategischen Investitionscontrolling

Dieses Essential bietet eine praxisnahe Einführung in datengetriebene Entscheidungsprozesse und deren Anwendung im Investitionscontrolling. Es erklärt theoretische Grundlagen und zeigt, wie Big Data und m…

lieferbar innerhalb 2-3 Wochen

Buch

Zontee Hou
Data-Driven Personalization

Your customers expect highly personalized experiences. Discover exactly how to deliver by collecting the right data and crafting messages that tap into behavioral psychology.

lieferbar innerhalb 2-3 Wochen

Buch

Alina D Magauova, Oscar Kennis, David H Joosten
First-Party Data Activation

Take a new approach to digital marketing based on transparency, relevance, and delivering real value to your audience. First-Party Data Activation shows you how to transform general user data into a deep…

lieferbar ab 29.7.2025.

Buch

Markus Vollmert
Google Analytics 4

Rheinwerk Computing

Mit Google Analytics 4 haben Sie die gesamte Reise Ihrer Kunden im Blick. Ob Websites, Kampagnen, Shops oder Apps - hier finden Sie die passende Lösung für Ihre Webanalyse. Egal, ob Sie bereits mit GA4 ar…

lieferbar innerhalb von 1-3 Tagen

Buch

Mohamed Zaki
Data-Driven Customer Experience Transformation

Understand how to leverage data and the latest technology including AI to deliver excellent customer experiences across digital, social and physical channels.

lieferbar ab 29.4.2025.

Buch

Mohamed Zaki
Data-Driven Customer Experience Transformation

Understand how to leverage data and the latest technology including AI to deliver excellent customer experiences across digital, social and physical channels.

lieferbar ab 29.4.2025.

Buch

Zontee Hou
Data-Driven Personalization

Make your marketing truly resonate by personalizing every message, powered by data, research and behavioral economics. To break through the noise, marketers today need to be hyper-relevant to their custom…

lieferbar innerhalb 2-3 Wochen

Buch

Sachiko Scheuing
How to Use Customer Data

Ensure your marketing is GDPR/DPDI compliant whilst navigating technological changes and optimizing customer experience with this practical and user-friendly guide.

lieferbar innerhalb 2-3 Wochen

Buch

Ralf Strauss
Data-Driven Customer Engagement

Embark on a journey through the rapidly evolving landscape of Marketing Technology (MarTech) with this comprehensive guide. From understanding the strategic imperatives driving MarTech adoption to navigat…

lieferbar innerhalb 2-3 Wochen

Buch

Data-Driven Fluid Mechanics

Big data and machine learning are driving profound technological progress across nearly every industry, and are rapidly shaping fluid mechanics research. This is a self-contained and pedagogical treatment…

lieferbar innerhalb 2-3 Wochen

Buch

Kristin Saling
Data-Driven Talent Management

Apply insights from people data to drive employee experience and business performance.

lieferbar innerhalb 2-3 Wochen

Buch

Kristin Saling
Data-Driven Talent Management

How can I use insights from people data to develop an inclusive, engaged, high-performing workforce? What data is available and how do I collect it ethically? Data-Driven Talent Management is a practical …

lieferbar innerhalb 2-3 Wochen

Buch

Tomaso Aste
Probabilistic Data-Driven Modeling

"This book introduces a powerful selection of methodologies and approaches for constructing models from data from various domains from statistics to complexity science. This book uses the estimation of mu…

lieferbar ab 31.5.2025.

Buch

Informationen zur Lieferbarkeit bzw. zu Veröffentlichungsterminen von Artikeln beruhen auf Vorabinformationen unserer Lieferanten. Diese Termine sind ohne Gewähr und können sich jederzeit ändern.