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Ihre Suche nach "Attila Yaprak" (Bücher) ergab 2 Treffer.

The Historical Evolution of International Business

This book represents the first and most comprehensive account of the history of International Business (IB) as a field of study. The chronicling of the evolution of IB thought, teaching, and institutions …

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EUR 227,58* Aktueller Preis: EUR 227,58

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Richard P. Bagozzi, Attila Yaprak

Foundations of Consumer Behavior

International Marketing and Management Research

This book delves into the intricate aspects of consumer behavior, exploring constructs such as attitudes, values, and identity through comprehensive literature reviews. It extends this exploration to enco…

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EUR 45,50* Aktueller Preis: EUR 45,50

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