Trefferliste "SustainableMarketing" - alle Bücher

Ihre Suche nach "SustainableMarketing" (Bücher) ergab 10 Treffer.

Sustainable Marketing Management

Renommierte Wissenschaftlerinnen und Wissenschaftler und Führungskräfte untersuchen in diesem Buch entlang der Phasen des Marketingmanagementprozesses die Grundlagen, Konzepte, Instrumente, cross-funktion…

lieferbar ab 1.11.2026.

Buch

Dobromir Kirilov Stoyanov
Sustainable Marketing

Springer Texts in Business and Economics

Sustainable Marketing: A Value-Based Approach presents a comprehensive, strategically grounded framework for understanding and implementing sustainable marketing. Centered on the process of creating, comm…

lieferbar innerhalb 2-3 Wochen

Buch

S. M. Riad Shams, David M Brown, Kimberley Hardcastle
Sustainable Marketing

Classroom Companion: Business

This core textbook empowers and inspires students with sustainable marketing strategies to pursue the triple bottom line; People, Planet and Profit. The purpose is to underpin a brand's commercial competi…

lieferbar innerhalb 2-3 Wochen

Buch

Sustainable Green Marketing Strategies for a Circular Economy

Palgrave Studies of Marketing in Emerging Economies

Developing countries are known to be ambivalent to making a transition to green economies due to a fear of investment costs related to clean technologies and the possibility of job losses. This book is fo…

lieferbar innerhalb 2-3 Wochen

Buch

Sustainable Digital Marketing for Fashion and Luxury Brands

This book critically examines the evolving fashion and luxury brand sector in the post-COVID-19 era, emphasizing the crucial need for sustainable digital marketing strategies and innovation. The book expl…

lieferbar innerhalb 2-3 Wochen

Buch

Anna K. Zarkada
Integrated Marketing Communications for Sustainable Prosperity

Integrated Marketing Communications for Sustainable Prosperity uses global case studies to teach students and professionals how to use Integrated Marketing Communications (IMC) as a force for positive cha…

lieferbar ab 26.11.2026.

Buch

Navigating Marketing Decisions for Sustainable Growth

In a time when consumers are more eco-aware than ever, this book provides a clear framework for businesses to make marketing decisions that not only drive profitability but also positively impact the envi…

lieferbar in mind. 4 Wochen

Buch

Green To Gold

World Sustainability Series

This book offers actionable, research-backed strategies to transform marketing practices into eco-friendly, sustainable approaches. Green to Gold: Marketing strategies for a sustainable future provides re…

lieferbar innerhalb 2-3 Wochen

Buch

Contemporary Marketing Management for Tourism and Hospitality

Hospitality and tourism is the second largest industry in the world and is a driver of job growth and economic prosperity, accounting for 1 in 10 jobs worldwide. As such, the marketing of hospitality and …

lieferbar innerhalb 2-3 Wochen

Buch

Jonas Rashedi, Dirk Rohweder
The Future of Online Targeting

This book examines the transformation of online targeting in a world of increasing privacy regulation, declining third-party identifiers, and growing reliance on first-party data. It provides practical gu…

lieferbar innerhalb 2-3 Wochen

Buch

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