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Applied Mathematics and Modelling in Finance, Marketing and Economics

This book offers a comprehensive overview of the latest advancements in the field of applied mathematics as it relates to finance, marketing, and economics. It covers a range of topics including the effec…

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Transformational Trends in Finance, Banking, and Economics

This volume presents current developments in the fields of banking and finance from an international perspective. Featuring contributions from the 8th International Conference on Banking and Finance Persp…

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Glenda Carla Moura Amaral
An Ontology Network in Finance and Economics

This book is the PhD dissertation written by the author to receive her PhD from the Faculty of Computer Science at the Free University of Bozen-Bolzano, Italy. By exploiting methods from philosophical an…

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Operational Research Methods in Business, Finance and Economics

This book gathers selected high-quality papers presented at the 31st European Conference on Operational Research, which was held in Athens, Greece on June 11-14, 2021. It highlights the latest advances in…

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Noah Leidinger, Florian Adomeit
Ohne Aktien Wird Schwer

AKTIEN MACHEN REICH. ODER ARM. DIESES BUCH ERKLÄRT DEN UNTERSCHIED. Um sein Geld sollte man sich selber kümmern - und das geht am besten mit Aktien. Aber: Es sollten die richtigen sein. Dieses Buch erklä…

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Miriam J Johnson
The Power of Brand Ownership

"A theoretical exploration of branding, identity and consumer power dynamics in the liminal space between digital and physical that forms our cultural landscape. Essential reading for those interested in …

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Laura Adint, Sean Lane
The Revenue Operations Manual

Growing a business is a team sport, and Revenue Operations - the number 1 fastest-growing job on LinkedIn - is how you can deliver that growth. Learn how to bring revenue-generating teams, business contex…

lieferbar innerhalb 2-3 Wochen

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Kian Bakhtiari
Marketing for Social Change

Business as usual is not an option anymore. We need a new way of doing things and brands can no longer afford to stay silent on important social and environmental issues. With more consumer and legal scru…

lieferbar innerhalb 2-3 Wochen

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James Da Costa
Fintech Wars

From scandalous scams to overnight riches, fintech is a fascinating world full of fame, fortune and failure. As one of the world's most lucrative and fast-growing sectors, fintech attracts a wide range o…

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Makoto Mizuno
Complex Modeling of Consumer Behavior

Chapter 1. Introduction Part I New product diffusionChapter 2. Diffusion on a real personal networkChapter 3. Diffusion on complex networks Part II Choice of existing brandsChapter 4. Choice of TV channel…

lieferbar ab 6.6.2025.

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Miriam J Johnson
The Power of Brand Ownership

How do brands cultivate loyalty and influence consumer purchasing decisions? The Power of Brand Ownership explores the complex dynamics between branding and consumer identity within both the physical and …

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Robert W Palmatier, Andrew Crecelius
Marketing

"Structured around Robert W. Palmatier's First Principles - all customers differ; all customers change; all competitors react; all resources are limited - this textbook serves as a guide to a student's fi…

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Udi Ledergor
Courageous Marketing

Take the Boring Out of B2B Marketing Courageous Marketing is your guide to grabbing attention, creating loyal fans, and crafting messages that connect with your audience (before turning them into buyers)…

lieferbar innerhalb 2-3 Wochen

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Jaime Hunt
Heart Over Hype

Heart Over Hype: Transforming Higher Ed Marketing with Empathy is a bold call to action for higher education marketers, enrollment professionals, communicators, and leaders who believe there's a better wa…

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Fred J. DiAddezzio
The Crafty Marketer

A practical handbook to elevate ordinary marketing to a craft. Comprehensive: for beginning, mature, and managing marketers.

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Yaniv Navot
Marketing in the AI Era

Transform your marketing strategy and engage with customers in ways never before possible. Personalized Customer Experience is a timely primer on the basics of personalization, and how it can be applied a…

lieferbar ab 6.5.2025.

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The Role of Green and Transition Finance in Achieving Carbon Neutrality and Sustainable Energy

The Role of Green and Transition Finance in Achieving Carbon Neutrality and Sustainable Energy offers a thorough yet accessible exploration of a vital, often overlooked aspect of the energy transition. Au…

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Randy Wootton, Eric Duerr, Ken Rufo
Moment Marketing

Transform marketing strategy, data, and decisions for the digital age Moment Marketing is a marketing handbook for the digital age. For years, we believed that the monumental amounts of data being collec…

lieferbar innerhalb 2-3 Wochen

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Andrew Jeremy Ford
Creating a Powerful Business

I have dedicated 15 years to developing the e-ttraction method to help passionate people to build their own business so they can find freedom of time and money through entrepreneurship. Andrew Ford e-tt…

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Jaywant Singh, Paurav Shukla
Brand Management

How are brands created? How can their value be measured? Explore these areas and more with this clear and concise brand management textbook. Brand Management combines practical and real-life application…

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