CustomerExperience – alle Bücher

Lars Brodersen
Customer Experience (CX) und Customer Relationship Management (CRM) praktisch anwenden

Die Kundenzentrierung ist heute der entscheidende Erfolgsfaktor für Unternehmen. Denn neben Preisstrategie und Leistungsangebot ist sie das zentrale Differenzierungsmerkmal, um sich nachhaltig vom Wettbew…

sofort lieferbar

Buch

Customer Experience Leadership im Tourismus

Vor dem Hintergrund der zunehmenden Verschiebung von einer Produktionslogik hin zu einer verstärkten Kunden- und Erlebnisorientierung im Tourismus erfordert der Blick auf den Kunden eine neue Marketingper…

lieferbar innerhalb 2-3 Wochen

Buch

Martin Meyer-Gossner
Quick Guide Der ROI von Customer Experience

Customer Experience (CX) ist mehr als ein Buzzword der modernen Wirtschaft oder eine weitere Abteilung im heutigen Business -- sie ist ein business-kritischer Werttreiber für Unternehmen. Doch wie lässt s…

lieferbar innerhalb 2-3 Wochen

Buch

Holger Heinze, Matias Musmacher
Der Customer Code

Haufe Fachbuch

Obwohl Organisationen massiv in Customer Experience investieren, bleibt die Kundenzentrierung im Alltag oft auf der Strecke. Dieses Buch von Holger Heinze und Matias Musmacher zeigt nicht nur, woran das l…

sofort lieferbar

Buch

Liz Penner
Managing Customer Experience

Small Business & Entrepreneurship

In a world where customer experience is the ultimate differentiator, Managing Customer Experience is the essential guide for entrepreneurs and small business owners navigating the complex demands of today…

lieferbar ab 23.11.2026.

Buch

Sarah Evans-Howe
The Role of Temporality in Customer Experience

Temporality and the importance of time has evolved over the centuries. From an abstract philosophical perspective of the meaning of time, to a quantifiable commercialisation of yield from individual units…

lieferbar innerhalb 2-3 Wochen

Buch

Bert Smit, Frans Melissen, Celiane Camargo-Borges
Sustainable Customer Experience Design

Fully revised and updated, the second edition of this popular text focuses on designing, staging and managing experiences within the context of the events, tourism and hospitality industries. It also expl…

lieferbar in mind. 4 Wochen

Buch

Bert Smit, Frans Melissen, Celiane Camargo-Borges
Sustainable Customer Experience Design

Fully revised and updated, the second edition of this popular text focuses on designing, staging and managing experiences within the context of the events, tourism and hospitality industries. It also expl…

lieferbar in mind. 4 Wochen

Buch

Co-creating Luxury Customer Experiences in Tourism

This book provides insight into the luxury yacht (or superyacht) tourism market and industry. Superyacht tourism is a distinct form of tourism by virtue of the fact that luxury yacht consumers (guests) re…

lieferbar innerhalb 2-3 Wochen

Buch

Deborah Saunders
Remarkable Brand Experiences

The FT Guides

In this book, you'll discover what is meant by the Branded Customer Experience, why it's so important today, some of the common hurdles in executing a brand experience strategy, compelling examples from c…

Erscheint bald

Buch

Service Innovation and Management

Future of Business and Finance

This open access book investigates how digitalization and service infusion are changing service provision and the customer experience. It highlights the central role of service management and service inno…

lieferbar innerhalb 2-3 Wochen

Buch

James Kalbach
Mapping Experiences

It's not the map. It's the mapping.Organizations struggle to improve customer experiences when they focus on internal processes over people's needs. Visualizing experiences helps teams gain an outside-in …

lieferbar ab 15.9.2026.

Buch

Katie King
AI Strategy for Sales and Marketing

What do senior marketing leaders need to strategically leverage AI to deliver measurable business growth? The second edition of AI Strategy for Sales and Marketing offers proven frameworks and expert insi…

sofort lieferbar

Buch

Marc Stickdorn
Mobile Ethnography

Markt- und Unternehmensentwicklung Markets and Organisations

This book introduces mobile ethnography as an in-situ qualitative research method that enables participants to document lived experiences on smartphones as they unfold. By capturing in-situ data such as t…

lieferbar innerhalb 2-3 Wochen

Buch

Chetanya Singh, Manoj Kumar Dash, Rajendra Sahu
Digital Assistants in Online Retail Shopping

This book tackles a critical paradox in contemporary e-commerce: despite rapid proliferation of AI-powered digital assistants-from chatbots to voice-enabled shopping tools like Alexa and Siri-consumer ado…

lieferbar ab 2.11.2026.

Buch

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