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Torsten Tomczak, Sven Reinecke, Johanna Gollnhofer

Strategic Marketing

This textbook provides a clear and comprehensive overview of strategic marketing planning. The authors provide a systematic framework that structures the vast and complex body of marketing knowledge, maki…

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EUR 43,14* Aktueller Preis: EUR 43,14

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Marcelo J. Sheppard Gelsi

Corporate Structure and Banking Resolution

Palgrave Macmillan Studies in Banking and Financial Institutions

This book provides a legal analysis of the regulation of bank-based financial conglomerates from a structural, commercial, and regulatory perspective. It includes a comparative analysis of the regulation …

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EUR 170,69* Aktueller Preis: EUR 170,69

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Trends, Issues, and Challenges in Banking and Finance

Palgrave Macmillan Studies in Banking and Financial Institutions

This book covers the current and strategic issues in banking and finance with particular reference to financial and non-financial risks, corporate governance, banking and financial regulation, and the loa…

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EUR 193,45* Aktueller Preis: EUR 193,45

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