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Emma Borg

Acting for Reasons

Borg defends 'Common-sense Psychology', the philosophical view that behaviour is generally the result of rational weighing of evidence and reasons. Borg rejects the argument that 'Common-sense Psychology …

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EUR 154,71* Aktueller Preis: EUR 154,71

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Richard H Thaler, Alex Imas

The Winner's Curse

Nobel Prize winner Richard Thaler and rising star economist Alex Imas explore behavioral economics in this fully updated edition of the seminal work The Winner’s Curse. Why do people cooperate with one a…

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Gareth J Harvey

Applied Consumer Psychology

Use this textbook to understand the psychological underpinning of the various challenges marketers face, from packaging and advertising to store design and copywriting, and how to apply them in practice.

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Pat Jordan

Creating a Brand Story

Use psychology to tap into your customers' inner narratives in order to create brand stories that really resonate.

lieferbar ab 24.6.2025.

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EUR 167,34* Aktueller Preis: EUR 167,34

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