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Maladaptive Consumer Behavior

Palgrave Studies in Marketing, Organizations and Society

This edited volume provides a marketing perspective on maladaptive consumer behavior, especially behavior with dysfunctional consequences that does not have its origins in physical addiction. It brings to…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 182,07*

Michael Solomon, Michael R. Solomon, Cristel Antonia Russell
Consumer Behavior, Global Edition

Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the …

mind. 2 Monate

Buch

EUR 91,03*

Eugene Y. Chan
Consumer Behavior in Practice

Aimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps readers to understand why their customers are acting in a certain way or why their marketing act…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 73,96*

Alexander Pfaff,
Augmented Reality and Consumer Behavior in E-Commerce

Electronic Commerce & Digital Markets -Band 16

Augmented Reality (AR) is an innovative technology to improve product evaluation in e-commerce. It enables online consumers to project virtual product models into their surrounding real-world environment …

lieferbar innerhalb 2-3 Wochen

Buch

EUR 49,99*

Alice Harter,
Impact of Delivery Time on Consumer Behavior in Quick Commerce

Electronic Commerce & Digital Markets -Band 14

Delivery speed is one of the most important factors influencing consumer decision-making in e-commerce. Retailers have responded by continuously decreasing their average delivery times. This trend towards…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 19,99*

Jean-Eric Pelet
Consumer Behaviour

Understand consumer behaviour in a digitalized and competitive business landscape with this engaging, practical textbook.

lieferbar ab 3.3.2025.

Buch

EUR 56,77*

Yvette Skretkowicz, Jens K. Perret
The Nutri-Score in the German Perception

ISM Workingpaper -Band 24

The Nutri-Score is currently used in 7 countries in the EU and is part of the German re-duction and innovation strategy to combat non-communicable diseases related to un-healthy eating. The Nutri-Score is…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 9,99*

Peter Witt
Verhaltensökonomik

Die Verhaltensökonomik (Behavioral Economics) als Lehre von den psychologischen Determinanten wirtschaftlichen Entscheidens und Handelns gehört mittlerweile zum festen Kanon der Wirtschaftswissenschaften …

sofort lieferbar

Buch

EUR 39,00*

Richard H. Thaler, Cass R. Sunstein,
Nudge

Der Klassiker der Verhaltensökonomie vollständig aktualisiert Seit der Erstveröffentlichung von Nudge im Jahr 2008 und dem Nobelpreis für Richard Thaler 2017 ist dieses Buch zu einem Klassiker geworden.…

sofort lieferbar

Buch

EUR 13,99*

Thekla Wilkening, Robin Haring
Das Bio-Pizza Dilemma

LEBENSLUST STATT ZUKUNFTSFRUST Ein »Weiter so« kann es in der Klimakrise nicht geben. Doch allzu oft scheint es, als könnten wir, abgesehen vom Kauf nachhaltiger und fairer Produkte, wenig dazu beitragen…

sofort lieferbar

Buch

EUR 18,00*

Rama Bijapurkar
Lilliput Land

A comprehensive three-part framework of structure-behaviour-supply discusses the present and future of India's mega consumption story, the most exciting in the world, with over half of its GDP accounted f…

lieferbar innerhalb 1-2 Wochen

Buch

EUR 23,42*

Nancy Hendricks
Consumer Rights and Protections

A fact-checking resource for understanding the history and evolution of consumer rights and protections in the USA.

Erscheint bald

Buch

Richard Deaves
Household Finance

There are many financial decisions that we all must make during our lives, such as how much to save from income on a regular basis in order to fund a comfortable retirement; when insurance and credit are …

lieferbar innerhalb 1-2 Wochen

Buch

EUR 41,04*

Naomi Oreskes, Erik M Conway
The Big Myth

With a New Afterword by the Authors. The bestselling authors of Merchants of Doubt offer a profound, startling history of one of America's most tenacious-and destructive-false ideas: the myth of the "fre…

lieferbar ab 4.3.2025.

Buch

EUR 24,42*

Philip Kotler, Giuseppe Stigliano
Redefining Retail

Discover the new realities of working in the post-digital era of consumer brand and retail marketing. In Redefining Retail: 10 Guiding Principles for a Post-Digital World, renowned international marketer…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 25,93*

Emily Mester
American Bulk

To be American is to hoard, to collect. But what if that wasn't a bad thing? Emily Mester's American Bulk asks readers to see our national consumer obsession as more than a modern scourge-to consider cons…

lieferbar innerhalb 1-2 Wochen

Buch

EUR 18,95*

Matt Britton
Generation AI

Clear, practical guidebook to being a parent and professional in a world transformed by AI In Generation AI, lifelong entrepreneur, futurist, and consumer trend expert Matt Britton explores how artificial…

lieferbar ab 6.5.2025.

Buch

EUR 30,40*

Mara Einstein
Hoodwinked

Combining industry interviews, advertising campaign analysis, and business and scholarly research, Hoodwinked offers an insider's view into how marketers co-opt our emotions in the name of corporate profi…

lieferbar ab 4.2.2025.

Buch

EUR 29,42*

Steven Van Belleghem
A Diamond in the Rough

- This is not a book based on science, but a book based on 20 years of experience, gained at small and large companies in terms of customer orientation - This book does not contain large, complex strateg…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 41,87*

Sarah Montano
Retail Marketing

Learn how retailers can succeed with this textbook that covers the key concepts and practices of contemporary retail marketing and management.

Erscheint bald

Buch

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