BrandManagement – Bücher, CDs, LPs und mehr

Franz-Rudolf Esch, Jörn Redler
Corporate Brand Management

VorteileKompakt, verständlich, praxisnahKonsequent wissenschaftlich fundiert, insbesondere verhaltenswissenschaftlichViele Illustrationen, praxisorientierte CasesTake-away-BoxenBetrachtet aktuelle Trends:…

lieferbar ab 15.12.2026.

Buch

Claudia Brandkamp, Philipp Horn
Bedrohungsmanagement

Bedrohungen erkennen, bevor sie eskalieren. Verantwortung übernehmen, bevor es zu spät ist.Stalking, sexualisierte Gewalt, Radikalisierung -- Unternehmen sehen sich zunehmend mit komplexen Gefahren konfro…

lieferbar innerhalb 2-3 Wochen

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Manfred Brandstätter
Das Handbuch für agiles Prozessmanagement

Agil und trotzdem stabil!Was unsere schnelllebige und von Unsicherheiten geprägte Welt vom modernen Prozessmanagement fordert, kann Scribble leisten: agile Prozessgestaltung, schlanke Dokumentationen und …

sofort lieferbar

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Oliver Vogler
Brand Management

This textbook provides a practical approach to brand leadership, tailored for master's students in business schools, executive education participants, and brand management professionals. Built around the …

sofort lieferbar

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Rajat K Baisya
Strategic Brand Management

The book comprehensively covers the subject of brand management in a fiercely competitive market environment. In an age in which brand is the most valuable asset in a business, the book discusses, with il…

lieferbar ab 26.10.2026.

Buch

Hanna Górska-Warsewicz
Trust and Brand Management

Trust and Brand Management covers the main topics of heritage-based corporate brand management and its relationship to external factors and performance.The benefits for readers of this book lie in several…

lieferbar innerhalb 1-2 Wochen

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Alison Lowe
Fashion Brand Management

Build and grow a successful fashion brand in a fast-changing global industry.Fashion Brand Management by Alison Lowe is a comprehensive textbook ideal for undergraduate students and also suitable for post…

Erscheint bald

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Alison Lowe
Fashion Brand Management

Build and grow a successful fashion brand in a fast-changing global industry.Fashion Brand Management by Alison Lowe is a comprehensive textbook ideal for undergraduate students and also suitable for post…

Erscheint bald

Buch

Strategic Brand Management In and Through Sport

This book explores how sport brands can be managed strategically, as well as how non sport brands can be managed strategically through their association with sport.Despite decades of extensive research, b…

lieferbar innerhalb 1-2 Wochen

Buch

Rajat K Baisya
Strategic Brand Management

The book comprehensively covers the subject of brand management in a fiercely competitive market environment. In an age in which brand is the most valuable asset in a business, the book discusses, with il…

lieferbar ab 12.10.2026.

Buch

Philip Kotler, Waldemar Pfoertsch
B2B Brand Management

As B2B solutions continue to advance, industrial companies are embracing branding to differentiate themselves and generate preference for their offers. While branding has been crucial to the success of re…

lieferbar innerhalb 2-3 Wochen

Buch

Walter Wymer
Strategic Brand Management for Small Businesses

Classroom Companion: Business

With small businesses, the business is the brand, in contrast to corporations that have a portfolio of branded products. Therefore, effective brand management is dependent upon the business growing its br…

lieferbar innerhalb 2-3 Wochen

Buch

Lia Zarantonello, Veronique Pauwels-Delassus
The Handbook of Brand Management Scales

The Handbook of Brand Management Scalesis a concise, clear, and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions, and …

lieferbar ab 14.9.2026.

Buch

John S McKeown
Brand Management in Canadian Law, Sixth Edition

Brand Management in Canadian Law offers a comprehensive understanding of the intersections between branding processes and the application of Canadian laws and legislation. Now in its sixth edition, this i…

lieferbar in mind. 4 Wochen

Buch

Rainer Baule
Finanzwirtschaftliches Bankmanagement

Das Lehrbuch bietet eine umfassende Einführung in das Bankmanagement und beleuchtet die finanzwirtschaftlichen Aspekte des Bankbetriebs im Kontext von Finanzmärkten und Regulierung. Themen wie Erfolgskalk…

lieferbar ab 21.12.2026.

Buch

Lia Zarantonello, Veronique Pauwels-Delassus
The Handbook of Brand Management Scales

The Handbook of Brand Management Scalesis a concise, clear, and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions, and …

lieferbar ab 14.9.2026.

Buch

Harry Guhl, Pierre-Yves Donze
Luxury Brand Management and Heritage Revival

A comprehensive study of the revitalization and relaunch of luxury brands, using the Swiss watch industry as a case study and covering brands such as Patek Philippe, Hublot and Breguet.

lieferbar in mind. 4 Wochen

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Pierre-Yves Donzé, Harry Guhl
Luxury Brand Management and Heritage Revival

A comprehensive study of the revitalization and relaunch of luxury brands, using the Swiss watch industry as a case study and covering brands such as Patek Philippe, Hublot and Breguet.

lieferbar in mind. 4 Wochen

Buch

Virgin Steele

Life Among The Ruins (Reissue)

Nachdem die damalige Plattenfirma der Band 1987 ihre Geschäfte einstellte und Bassist Joe O'Reilly sich entschied, die Band zu verlassen, konnte man vorerst keine weiteren Studioalben einspielen und auf T…

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2 CDs

Virgin Steele

Life Among The Ruins (Blue Vinyl)

Nachdem die damalige Plattenfirma der Band 1987 ihre Geschäfte einstellte und Bassist Joe O'Reilly sich entschied, die Band zu verlassen, konnte man vorerst keine weiteren Studioalben einspielen und auf T…

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2 LPs

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