Strategy – Bücher, CDs, LPs und mehr, Seite 5

Jean-Noël Kapferer, Vincent Bastien

The Luxury Strategy

International best seller, The Luxury Strategy: Break the rules of marketing to build luxury brands, written by two of the world's leading voices on luxury, Jean-Noël Kapferer and Vincent Bastien, has now…

Lawrence Freedman

On Strategists and Strategy

A distinctive collection of essays capturing Lawrence Freedman's insightful analysis across war, strategy, and foreign policy and providing a unique view of the key thinkers that shaped history.One of the…

Christoph Senn, Mehak Gandhi

Triple Fit Strategy

"Business-to-business selling is still dominated by "value selling"--trying to match products to needs and making deals. It's a buyer-seller relationship built on transactions, and it's not…

Vali Nasr

Iran's Grand Strategy

"From the New York Times bestselling author of The Shia Revival, a revelatory account of Iran's grand strategy at home and on the world stage. Iran presents one of the most significant foreign policy…

Bernard Jaworski, David Sprott

The Soul of Strategy

A powerful and original new take on business strategy-with the customer at the center of it-designed to generate enduring competitive advantageWhen setting strategy, organizations typically spend too much…

Georgy Lisitsin

Key Elements of Chess Strategy

Georgy Lisitsin (1909-72) was a respected Soviet master, theoretician and writer. In 1958 he published a revised edition of his most ambitious work, entitled Strategy and Tactics of Chess, which became on…

Lena Lütjens-Schilling

Strategie neu denken

Dieses Buch richtet sich an Entscheidungsträger:innen aus Non-Governmental Organizations (NGOs) und der Privatwirtschaft, die sich mit der Konzeption erfolgreicher beteiligungssorientierter und nachhaltig…

Claude Diderich

Design Thinking for Strategy

The business environment is changing more rapidly than ever before, and new business ideas are emerging. This book discusses applying insights from design thinking and the jobs-to-be-done framework to cra…

Aaron K. Olson, Ward Ching, Richard Waterer, B. Keith Simerson

Strategy and Change

A powerful guide to becoming a strategic leader who makes insightful business decisions and manages risk in volatile and unpredictable environmentsWritten by a team of seasoned strategy consultants, Strat…

Wolfgang Mayr, Robert Sedlaczek

Die Strategie des Tarockspiels

Das Standardwerk zu einem der beliebtesten Kartenspiele Österreichs in vierter, erweiterter und überarbeiteter Auflage. Es enthält zusätzliche Spieltipps, die in den früheren Auflagen keinen Platz gefunde…

Kamila Miller

Data-Driven Marketing Strategy

How can organizations create actionable marketing strategies that are innovative and driven by data? This textbook provides students with a comprehensive, step-by-step framework to harness data for market…

Devin Bramhall

B2B Content Marketing Strategy

How can you create B2B content marketing strategies that deliver predictable growth?B2B Content Marketing Strategy is a practical guide for mid-career marketers who want to implement human-centric strateg…

Jordi Bonet, Alexandra-Elena Bonet Ruiz

Strategy in Process Engineering

Strategy in Process Engineering is a comprehensive guide to develop and design efficient processes. Starting from the necessary requirements in the early steps of design and covering the simplification of…

Jen Fisher

Hope Is the Strategy

A new approach for organizations to structure and support human flourishing in the workplaceIn Hope Is the Strategy: The Underrated Skill That Transforms Work, Leadership, and Wellbeing, bestselling autho…

James O. Fiet

The Theoretical Logic of Strategy

This scholarly work critically examines theoretical deficiencies in the field of strategy, delineating their origins and impact on research and practice. Though it could be viewed as a broadside against t…

Zizong Wang,

Operations Research of Petroleum Strategy

This book is intended to serve as a foundational reference for the formulation of petroleum strategies, leveraging operational research to enhance the safety, cost-effectiveness, and efficiency of oil exp…

Bert Chapman

Space Strategy and Military Doctrine

Examining open access civilian and military space policy, strategy, and doctrine documents, this book highlights emerging trends and developments in military space strategy.Bert Chapman collects public do…

Situating Language Learning Strategy Use

This book presents the latest research on the role of strategy use and development in second and foreign language teaching and learning. It will equip scholars and practitioners with the knowledge to help…

Hail Of Bullets

On Divine Wirds