Marketing – Bücher, CDs, LPs und mehr, Seite 7

Bodo B. Schlegelmilch
Globale Marketingstrategien

Dieses Buch richtet sich an erfahrene Managerinnen und Manager sowie an Studierende postgradualer Programme wie MBA- oder spezialisierter Masterstudiengänge. Es zeigt, wie Unternehmen internationale Märkt…

lieferbar innerhalb 2-3 Wochen

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Ediz Edip Akçay
Marketing Technology

Marketing Technology is the ideal textbook for understanding technology-driven marketing strategy in a digital-first world. This textbook provides upper-level undergraduate and postgraduate students with …

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Kent Le
Luxury Marketing

A comprehensive postgraduate textbook for understanding and marketing luxury brands in a global context. Luxury Marketing gives postgraduate students in marketing, business, and fashion management practic…

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Katie Hart
Neuromarketing

Develop a marketing strategy that applies neuroscience principles to improve engagement, optimize campaigns and elevate your professional impact.Neuromarketing is a practical guide for mid-career marketer…

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B2B Wirkungsmarketing

B2B Wirkungsmarketing richtet sich an CEOs, Geschäftsführer, Vertriebsleiter und Marketingverantwortliche aus der mittelständischen Industrie. Viele von ihnen sind Ingenieure, Techniker oder MINT-Absolven…

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Katie Hart
Neuromarketing

Develop a marketing strategy that applies neuroscience principles to improve engagement, optimize campaigns and elevate your professional impact.Neuromarketing is a practical guide for mid-career marketer…

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Buch

Sue Ollerhead
International Marketing

Develop culturally intelligent marketing strategies for a digitally connected global marketplace.International Marketing is designed for postgraduate marketing students studying International Marketing an…

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Ross D. Petty
From Marking Products to Marketing Brands

Palgrave Studies in Marketing, Organizations and Society

This book examines the historical evolution from marking or branding products for ownership purposes to branding products in order to promote the brand itself. In the extreme, some modern brands so strong…

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Sue Ollerhead
International Marketing

Develop culturally intelligent marketing strategies for a digitally connected global marketplace.International Marketing is designed for postgraduate marketing students studying International Marketing an…

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Buch

S. M. Riad Shams, David M Brown, Kimberley Hardcastle
Sustainable Marketing

Classroom Companion: Business

This core textbook empowers and inspires students with sustainable marketing strategies to pursue the triple bottom line; People, Planet and Profit. The purpose is to underpin a brand's commercial competi…

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Erik Balzer
Erfolgsfaktoren im Dorfmarketing

Dörfliche Gemeinschaften stehen heute vor großen Herausforderungen und die Zeiten landwirtschaftlich geprägter Idylle sind vielerorts längst vorbei. Im Schatten von Großstädten oftmals als "Schlafdör…

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Paul Steiner
Quick Guide Duftmarketing

Dieses Buch ist eine kompakte Einführung in das Duftmarketing und bietet Marketingverantwortlichen, die ihrem Unternehmen bzw. ihren Marken ein unverwechselbares Duftprofil verleihen möchten, zahlreiche p…

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Dan White
The Marketing Inspiration Book

The Marketing Inspiration Book brings together 100 of the most iconic, insightful and engaging examples of marketing brilliance. From Airbnb to Zoom, with stops along the way for the Michelin Man and the …

lieferbar ab 7.5.2026.

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Vanitha Swaminathan
Hyper-Digital Marketing

The rapid changes in technology and the rise of AI have heralded the introduction of a new era, which we refer to as the era of hyper-digitalization. This shift has significant impacts on how organization…

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Thomas Köhne
Insurance Marketing

This textbook offers a comprehensive and up-to-date overview of the issues and content of insurance marketing. It is the only book of its kind to provide a broad theoretical foundation with references to …

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Kevin Mellet,
Marketing

Marketing involves a wide range of professions, activities and tools and it plays an increasingly important role in our lives. But what exactly is marketing and how did it come to assume such importance? …

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Anthony Tasgal
The Classical Marketing Book

What marketing lessons can we learn from the Greeks and Romans, their mythology, philosophy and vocabulary? In this book, a marketing expert and lapsed classicist casts new light on marketing through an e…

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Jens Nordfält, Carl-Philip Ahlbom
Retail Marketing

Retailing is one of the world's largest industries, yet few books cover the core knowledge needed for students studying the topic or people working in the industry. This rigorous retail marketing guide bl…

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Jens Nordfält, Carl-Philip Ahlbom
Retail Marketing

Retailing is one of the world's largest industries, yet few books cover the core knowledge needed for students studying the topic or people working in the industry. This rigorous retail marketing guide bl…

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Ergün Kalayci
Wedding marketing as ethnically specific event marketing

Ergün Kalayci opens a window into wedding marketing in Turkish event halls in Germany in this book. He navigates the complex waters of service, ethnic, and event marketing to outline a marketing strategy …

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