Marketing – Bücher, CDs, LPs und mehr, Seite 7

B.R.E.T.O.N.S

B.R.E.T.O.N.S

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CD

Zizheng Yu, Hyunsun Yoon
Social Media Marketing

The definitive textbook for understanding how social media shapes consumer behaviour and marketing strategy.Social Media Marketing by Zizheng Yu and Hyunsun Yoon provides undergraduate students with a com…

lieferbar ab 31.3.2026.

Buch

Paul Steiner
Quick Guide Duftmarketing

Einleitung.- Wahrnehmung und Wirkung olfaktorischer Reize.- Markenrecht -- Die Duftmarke.- Duft Marketing.- Praxisbeispiele olfaktorischer Marken.- Fazit und Ausblick.- Experteninterviews.

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Buch

Greg Kihlstrom
Agile Marketing

Agile Marketing is a highly relevant and timely topic for the fast-moving world that today's marketers work within, characterized by constant technological advancements and shifting consumer behaviors. Ad…

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Buch

Robert W. Palmatier, Andrew Crecelius
Marketing

An introduction to marketing theory and practice based around Palmatier's acclaimed 'first principles', this textbook provides a global perspective and an abundance of engaging case studies.Palmatier' fou…

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Buch

Robert W Palmatier, Andrew Crecelius
Marketing

"Structured around Robert W. Palmatier's First Principles - all customers differ; all customers change; all competitors react; all resources are limited - this textbook serves as a guide to a student…

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Buch

Kevin Mellet,
Marketing

Marketing involves a wide range of professions, activities and tools and it plays an increasingly important role in our lives. But what exactly is marketing and how did it come to assume such importance? …

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Buch

Thomas Köhne
Insurance Marketing

This textbook offers a comprehensive and up-to-date overview of the issues and content of insurance marketing. It is the only book of its kind to provide a broad theoretical foundation with references to …

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Buch

Ross D. Petty
From Marking Products to Marketing Brands

This book examines the historical evolution from marking or branding products for ownership purposes to branding products in order to promote the brand itself. In the extreme, some modern brands so strong…

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Buch

Alan Wilson
Marketing Research

Taking a refreshingly non-technical approach, this textbook gives students a concise overview of the marketing research process.This text equips students with the skills needed to interpret research and u…

lieferbar ab 28.5.2026.

Buch

Visha Kudhail
Authentic Marketing

Develop a marketing strategy that blends data-driven principles with authentic human insight to deliver stronger, more meaningful results.Authentic Marketing is a practical guide for mid-career marketers …

lieferbar ab 3.6.2026.

Buch

Jens Nordfält, Carl-Philip Ahlbom
Retail Marketing

Retailing is one of the world's largest industries, yet few books cover the core knowledge needed for students studying the topic or people working in the industry. This rigorous retail marketing guide bl…

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Buch

Jens Nordfält, Carl-Philip Ahlbom
Retail Marketing

Retailing is one of the world's largest industries, yet few books cover the core knowledge needed for students studying the topic or people working in the industry. This rigorous retail marketing guide bl…

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Buch

Anthony Tasgal
The Classical Marketing Book

What marketing lessons can we learn from the Greeks and Romans, their mythology, philosophy and vocabulary? In this book, a marketing expert and lapsed classicist casts new light on marketing through an e…

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Buch

Anthony Tasgal
The Art in Marketing

This timely book challenges the prevailing notion that marketing is--or should be--a purely scientific discipline. Drawing inspiration from Germaine Greer's claim that "marketing is the art form of t…

lieferbar ab 2.4.2026.

Buch

Peter Gschwendtner
Klug!

Dieses Buch ist kein weiteres Theoriepapier - es ist ein Praxisbericht aus der Realität eines Unternehmers, der selbst erlebt hat, wie klassische Marketing- und Vertriebsversprechen oft ins Leere laufen. …

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Buch

Sarah Manthey
Entwicklung von Handlungsempfehlungen zur Gestaltung sinnorientierter Führung zur Förderung der logofokalen Motivation von Mitarbeitenden in Marketing- und Kommunikationsabteilungen

Wie können Führungskräfte in Marketing- und Kommunikationsabteilungen Mitarbeitende motivieren, indem sie Sinn erlebbar machen statt nur Ziele vorzugeben? Diese Bachelorarbeit entwickelt praxisnahe Handlu…

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Buch

Ergün Kalayci
Wedding marketing as ethnically specific event marketing

Introduction Section.- Theoretical Section.- Empirical Section.- Design Section.- Conclusion Section.- Appendices.

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Buch

Dave Chaffey, Fiona Ellis-Chadwick, Majd Abed-Rabbo
Digital Marketing

Explore how to create effective digital marketing strategies with this industry-leading textbook designed specifically for students.Digital Marketing 9th edition by Dave Chaffey and Fiona Ellis-Chadwick i…

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Buch

Jo Wiltshire, Catrin Cousins
Fashion Marketing

This is a key textbook for understanding fashion marketing in a global, digital and sustainable era.Fashion Marketing by Jo Wiltshire and Catrin Cousins offers undergraduate and postgraduate students a co…

lieferbar ab 31.3.2026.

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