Kogan Page – alle Bücher, Seite 4

Rebecca Fakoussa
Digital Entrepreneurship in Practice

A comprehensive textbook to building and scaling ventures in the digital economy.Digital Entrepreneurship in Practice explains how digital entrepreneurship works in real organizational contexts and how ne…

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Rebecca Fakoussa
Digital Entrepreneurship in Practice

A comprehensive textbook to building and scaling ventures in the digital economy.Digital Entrepreneurship in Practice explains how digital entrepreneurship works in real organizational contexts and how ne…

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Erica Farmer
AI for People Professionals

How can you use AI to transform HR strategy and deliver measurable results?AI for People Professionals by Erica Farmer is a practical guide for HR managers, business partners and mid-level people leaders …

lieferbar ab 26.5.2026.

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Erica Farmer
AI for People Professionals

How can you use AI to transform HR strategy and deliver measurable results?AI for People Professionals by Erica Farmer is a practical guide for HR managers, business partners and mid-level people leaders …

lieferbar ab 26.5.2026.

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Tonya Fitzpatrick
Destination Stewardship

Deliver sustainable tourism results through informed leadership, stronger governance, and long-term value creation.Destination Stewardship provides senior tourism executives, policymakers, and destination…

lieferbar ab 28.4.2026.

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Fab Giovanetti
Customer-Driven Marketing Handbook

Looking to create marketing plans that truly connect with your customers? The Customer-Driven Marketing Handbook by Fab Giovanetti is your guide to building effective marketing strategies that focus on re…

lieferbar innerhalb 2-3 Wochen

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Fab Giovanetti
The Customer-Driven Marketing Handbook

Looking to create marketing plans that truly connect with your customers? The Customer-Driven Marketing Handbook by Fab Giovanetti is your guide to building effective marketing strategies that focus on re…

sofort lieferbar

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Paul Hague
Market Research in Practice

Master the evolving landscape of market research with this comprehensive guide that bridges traditional methodologies with cutting-edge digital approaches.Market Research in Practice delivers an overview …

lieferbar innerhalb 1-2 Wochen

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Katie Hart
Neuromarketing

Develop a marketing strategy that applies neuroscience principles to improve engagement, optimize campaigns and elevate your professional impact.Neuromarketing is a practical guide for mid-career marketer…

lieferbar ab 31.3.2026.

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Peter Hawkins
Leadership Team Coaching

Organizations achieve their greatest success when the teams driving their performance work collaboratively and maintain a dynamic relationship with the wider organization. For those involved in developing…

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Andy Headington
Digital Marketing for Travel Brands

Looking to implement smarter digital marketing strategies that deliver real results in travel? Digital Marketing for Travel Brands by Andy Headington is a practical and informed guide for marketing manage…

lieferbar innerhalb 2-3 Wochen

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Andy Headington
Digital Marketing for Travel Brands

Looking to implement smarter digital marketing strategies that deliver real results in travel? Digital Marketing for Travel Brands by Andy Headington is a practical and informed guide for marketing manage…

lieferbar innerhalb 2-3 Wochen

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Charlotte Henry
Streaming Wars

Streaming broadcasters have given consumers all the content they could ever want. But at what cost? In Streaming Wars, journalist Charlotte Henry explores the seismic shifts behind the rise of platforms l…

lieferbar innerhalb 2-3 Wochen

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Charlotte Henry
Streaming Wars

Streaming broadcasters have given consumers all the content they could ever want. But at what cost? In Streaming Wars, journalist Charlotte Henry explores the seismic shifts behind the rise of platforms l…

sofort lieferbar

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Ian Hesketh, Cary Cooper
Wellbeing at Work

Discover how organizations can build wellbeing strategies that truly improve engagement, resilience and performance.Wellbeing at Work by Cary Cooper and Ian Hesketh is the practical guide for mid-career H…

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Ian Hesketh, Cary Cooper
Wellbeing at Work

Discover how organizations can build wellbeing strategies that truly improve engagement, resilience and performance.Wellbeing at Work by Cary Cooper and Ian Hesketh is the practical guide for mid-career H…

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Tess Hilson-Greener
The Ai-Centric HR Operating Model

Senior HR practitioners must embed Artificial Intelligence (AI) into their operating models and use it to drive both people and business performance, or risk being left behind by the organisation they ser…

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Rahim Hirji
Superskills

AI is rewriting the rules of success. It's time to learn the seven skills that will allow you to thrive in the new world of work.As AI continues to revolutionise business and work, it has never been more …

lieferbar ab 28.7.2026.

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Julie Hodges
Wellbeing and Organizational Change

Organizational change is unsettling for employees. It leads to higher levels of stress and anxiety and lower levels of productivity. Protecting workplace wellbeing during these times of change is essentia…

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Andrew Hough, Richard Vincent, Richard Brooks
AI Strategy for Sales Teams

How can sales professionals apply AI to build trust, optimize strategy and deliver impact in a digital-first world?AI Strategy for Sales Teams by Andy Hough, Richard Vincent and Richard Brooks is a practi…

lieferbar ab 28.7.2026.

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