Kogan Page – alle Bücher, Seite 3

Katie Hart
Neuromarketing

Marketers are operating in an increasingly competitive environment, so it's more important than ever to know all the tips and tricks to make your marketing succeed. Neuromarketing creates exciting opportu…

lieferbar ab 31.3.2026.

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Peter Hawkins
Leadership Team Coaching

Organizations achieve their greatest success when the teams driving their performance work collaboratively and maintain a dynamic relationship with the wider organization. For those involved in developing…

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Andy Headington
Digital Marketing for Travel Brands

Digital marketing within the travel industry can be complex and difficult for marketers to navigate. From ideation to campaign planning, through to execution and measurement, there are many stages for the…

lieferbar ab 27.1.2026.

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Charlotte Henry
Streaming Wars

Streaming broadcasters have given consumers all the content they could ever want. But at what cost? In Streaming Wars, journalist Charlotte Henry explores the seismic shifts behind the rise of platforms l…

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Charlotte Henry
Streaming Wars

Streaming broadcasters have given consumers all the content they could ever want. But at what cost? In Streaming Wars, journalist Charlotte Henry explores the seismic shifts behind the rise of platforms l…

lieferbar innerhalb 2-3 Wochen

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Prianka Jaidka
HR Essentials Explained

This book provides early career HR professionals with essential information and advice to succeed in their careers. HR Essentials bridges the gap between the theory they may have learnt and the situations…

lieferbar innerhalb 2-3 Wochen

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Prianka Jaidka
HR Essentials Explained

This book provides early career HR professionals with essential information and advice to succeed in their careers. HR Essentials Explained bridges the gap between the theory they may have learnt and the …

lieferbar innerhalb 2-3 Wochen

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Joanna Jensen
Making Business Child's Play

A behind-the-scenes look at how a simple idea born from a real need grew into a brand that transformed a category. From having a viable idea to taking on an established market with a scalable, purpose-led…

lieferbar innerhalb 2-3 Wochen

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Joanna Jensen
Making Business Child's Play

A behind-the-scenes look at how a simple idea born from a real need grew into a brand that transformed a category. From having a viable idea to taking on an established market with a scalable, purpose-led…

sofort lieferbar

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Gillian Jones, Ro Gorell
50 Top Tools for Coaching

Packed with exercises, models, checklists and templates, this book guides you through assessing client needs, choosing the right tools for each situation and delivering coaching with confidence and effect…

lieferbar ab 31.3.2026.

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Kamilla Jones
International Fashion Marketing

Ideal for upper-level undergraduate and postgraduate students studying Fashion Marketing, Management and Merchandising, this textbook considers how fashion brands adapt their products and marketing strate…

lieferbar ab 27.1.2026.

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Jean-Noël Kapferer, Vincent Bastien
The Luxury Strategy

International best seller, The Luxury Strategy: Break the rules of marketing to build luxury brands, written by two of the world's leading voices on luxury, Jean-Noël Kapferer and Vincent Bastien, has now…

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Nicholas Kelly
The Ai-Driven Data Team

Rapidly transform your analytics teams to deliver AI-driven insights. The AI-driven Data Team by Nicholas Kellyis a proven-to-work playbook for data and analytics leaders who want to align analytics capab…

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Nicholas Kelly
The AI-driven Data Team

Rapidly transform your analytics teams to deliver AI-driven insights. The AI-driven Data Team by Nicholas Kellyis a proven-to-work playbook for data and analytics leaders who want to align analytics capab…

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Hanne Knight, Lizette Vorster Larsen
Digital Marketing in Practice

Learn how to create effective digital marketing campaigns, analyse competitor behaviour and implement strategies in a responsible way with the 2nd edition of this textbook for undergraduate and postgradua…

lieferbar ab 27.1.2026.

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Visha Kudhail
Authentic Marketing

Marketing today is dominated by conversations about AI-how to learn it, implement it, and even how it makes our jobs more efficient. While these discussions are important, they overlook the most critical …

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Kent Le
Luxury Marketing

The definitive postgraduate textbook for understanding and marketing luxury brands in a global context.Luxury Marketing gives postgraduate students in marketing, business, and fashion management practical…

lieferbar ab 24.2.2026.

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Rebecca Lee
Talent Acquisition and Attraction Explained

This book will help entry-level HR professionals who want to deepen their understanding of talent acquisition and play a pivotal role in supporting effective talent strategies within their organisations. …

lieferbar innerhalb 2-3 Wochen

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Rebecca Lee
Talent Acquisition and Attraction Explained

This book will help entry-level HR professionals who want to deepen their understanding of talent acquisition and play a pivotal role in supporting effective talent strategies within their organizations. …

lieferbar innerhalb 2-3 Wochen

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Kinsey Li
People Analytics Explained

People Analytics Explained provides practical advice and a framework for early HR practitioners to excel in people analytics by leveraging their natural strengths and applying key technical concepts witho…

lieferbar innerhalb 2-3 Wochen

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