Electronic Commerce & Digital Markets – alle Bücher, Seite 4

Eric Enge, Adrián Ridner
Using Generative AI for SEO

Generative AI has brought artificial intelligence into the mainstream. The natural language capabilities of this technology provide digital marketers with exciting new ways to use AI in their day-to-day o…

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Pascal Bornet
Irreplaceable

Praise for IRREPLACEABLE"If you think AI is just about robots and algorithms, think again. IRREPLACEABLE will shatter your assumptions and challenge you to reimagine what it means to be human in a ma…

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Brighton Nyagadza
Corporate Storytelling for Branding

Corporate storytelling for branding is an important tool for improving communication and developing a professional culture. This edited volume provides a comprehensive treatment of the nature of corporate…

lieferbar in mind. 4 Wochen

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Janine Wendt, Domenik Henning Wendt
Artificial Intelligence Act

Beck international

The Book The new EU Artificial Intelligence Act provides a comprehensive and harmonised legal framework on the regulation of artificial intelligence. The new rules will have profound legal and economic ef…

lieferbar ab 31.7.2026.

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EU Data Law

Beck international

The Book European data law is highly complex. Six directly applicable regulations, in interaction with many other legal acts, create a thicket of regulatory requirements and compliance specifications. In …

lieferbar ab 31.8.2026.

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Artificial Intelligence Act

Beck international

The Book Artificial Intelligence will profoundly shape the future economy and society. Whereas the potential benefits are notable and desirable, the risk of serious harm is considerable. The new EU AI Act…

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Blockchain und Recht

Zum Werk Die Blockchain-Technologie ermöglicht einen bisher nicht gekannten Grad an Automatisierung. Sie schafft anonymisiertes Vertrauen und macht dadurch Mittlerorganisationen weitgehend überflüssig. Da…

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Luca G Castellani
UNCITRAL Model Laws on Digital Trade

This book provides a detailed analysis of two UNCITRAL texts: the Model Law on Electronic Transferable Records (MLETR) and the Model Law on the Use and Cross-border Recognition of Identity Management and …

lieferbar innerhalb 2-3 Wochen

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Thomas H Davenport, Jim Sterne
The New Science of Customer Relationships

Praise forTHE new science OF customer relationships"The New Science of Customer Relationships offers new ways to give your individual customers better and more personalized messages and offers than I…

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Luca G Castellani,
Uncitral Model Laws on Digital Trade

This book provides a detailed analysis of two UNCITRAL texts: the Model Law on Electronic Transferable Records (MLETR) and the Model Law on the Use and Cross-border Recognition of Identity Management and …

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Carlo Parisi, Alessandro Mazza, Niccolo Pozzolini
Mastering Ethereum

As the first blockchain platform to introduce the concept of smart contracts, Ethereum is the gateway to a worldwide decentralized computing paradigm. With this practical guide, the authors provide everyt…

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Bernadette Schwerdt
Secrets of the New Online Entrepreneurs

The definitive guide for creating, building and scaling an online business in today's fast-moving digital economyPacked with candid stories and hard-won lessons from more than 30 of Australia's leading on…

lieferbar ab 14.7.2026.

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Tim Wu
The Age of Extraction

Today's dominant tech platforms are the most effective tools ever created for extracting wealth, destabilising the societies they plunder by creating vast inequality. One of the world's pre-eminent anti-m…

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Tim Wu
The Age of Extraction

A concise yet century-spanning exploration of the power of platforms, what the future of capitalism will look like, and how to build economies that provide equality and lasting prosperity.In every society…

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Eric Ries
The Lean Startup

Most new businesses fail. But most of those failures are preventable. "The Lean Startup" is a new approach to business that's being adopted around the world. It is changing the way companies are built and…

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Maxime C Cohen
Pricing in the Age of AI

How AI is transforming pricing decisions, and what opportunities, challenges, and risks these transformations bring.Pricing in the Age of AI explores the evolution of pricing decisions, with a particular …

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Stephen Kennedy
Compression Mode

This book examines how compression can be understood not only as a digital process enacted through computing, but as a wider economic and political phenomenon that impacts on the ecology of waste, diversi…

lieferbar ab 20.8.2026.

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John Hartley
Make / Believe

This book illustrates that mediated popular culture and science-based knowledge systems, entangled and compromised as both have become, are still a robust crucible for system change for the future when th…

lieferbar ab 17.9.2026.

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Andy McVittie
Rise of the Tomb Raider: The Official Art Book

Features concept art, 3D renders, sketches and more from the sequel to "Tomb Raider". Lara Croft returns.

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Florian Gadsby
By My Hands

A young ceramicist's journey from apprentice potter to celebrated craftsmanFlorian Gadsby has devoted his life to pottery, refining his technique towards the point of perfection - and as his skill has gro…

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