Electronic Commerce & Digital Markets – alle Bücher, Seite 4

Dirk Heckmann
Recht und Sicherheit der Digitalisierung

Vom Aufbruch des Internetrechts bis zum Einfluss von KI auf das Recht: Die ausgewählten Schriften bieten in 65 Beiträgen einen eindringlichen Blick auf die digitale Souveränität und den Einfluss, den die …

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Jens Jacobsen
Der eigene Webshop mit Shopify

So gelingt Ihr Start in den Onlinehandel. Egal, ob Sie bereits ein Ladenlokal besitzen oder erst Ihr eigenes Business starten wollen - mit diesem Ratgeber erhalten Sie schnelle und verständliche Lösungen.…

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Handbuch der KI-basierten Mediendisruption

Generative KI verändert die Medienlandschaft mit beispielloser Geschwindigkeit und Reichweite. Dieses Buch untersucht die disruptiven Auswirkungen dieser Technologien auf den Mediensektor. Von der Einführ…

lieferbar ab 4.3.2027.

Buch

Andreas Berens, Carsten Bolk
Create Content!

Rheinwerk Computing

Create Content, das gilt als Zauberformel für mehr Kunden, bessere Zielgruppenansprache, mehr Leads, mehr Reichweite, mehr Relevanz der Marke und des eigenen Produkts. Doch wie kommt man eigentlich an all…

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De Gruyter Handbook of Digital and Online Arts Marketing

De Gruyter Handbooks in Business, Economics and Finance

Having an online and digital presence has today become essential for art organizations, artists, and artworks. In the maturing field of arts marketing, there has been an ongoing academic debate in the las…

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Nathan Gotch
AI SEO For Dummies

Optimize your content for search engines that use AI to summarize resultsAI SEO For Dummies shows you how to build and adapt web content for better discoverability in the age of AI-powered "answer en…

lieferbar innerhalb von 1-3 Tagen

Buch

Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Marketing 7.0

Level up your marketing strategy by understanding how the human mind works in the age of artificial intelligence (AI)Marketing 7.0 explores mind-centric marketing, a new approach that shifts the focus fro…

lieferbar innerhalb 1-2 Wochen

Buch

Artificial Intelligence Act

Beck international

The Book Artificial Intelligence will profoundly shape the future economy and society. Whereas the potential benefits are notable and desirable, the risk of serious harm is considerable. The new EU AI Act…

lieferbar ab 15.2.2027.

Buch

Pascal Bornet
Irreplaceable

Praise for IRREPLACEABLE"If you think AI is just about robots and algorithms, think again. IRREPLACEABLE will shatter your assumptions and challenge you to reimagine what it means to be human in a ma…

lieferbar innerhalb 1-2 Wochen

Buch

Simon Kingsnorth
Digital Marketing Strategy

Ready to develop and implement a digital marketing strategy that elevates your career? Digital Marketing Strategy is a practical guide designed for mid-career professionals seeking to build credibility an…

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Janine Wendt, Domenik Henning Wendt
Artificial Intelligence Act

Beck international

The Book The new EU Artificial Intelligence Act provides a comprehensive and harmonised legal framework on the regulation of artificial intelligence. The new rules will have profound legal and economic ef…

lieferbar ab 15.2.2027.

Buch

EU Data Law

Beck international

The Book European data law is highly complex. Six directly applicable regulations, in interaction with many other legal acts, create a thicket of regulatory requirements and compliance specifications. In …

lieferbar ab 15.12.2026.

Buch

Maxime C. Cohen
Pricing in the Age of AI

How AI is transforming pricing decisions, and what opportunities, challenges, and risks these transformations bring.Pricing in the Age of AI explores the evolution of pricing decisions, with a particular …

lieferbar ab 29.9.2026.

Buch

Data Act

Beck international

Comprehensive commentaryThe Specht/Hennemann offers an article-by-article commentary on the DA. It stands out for its systematic depth of explanation and practical relevance. The style of the commentary (…

lieferbar ab 15.12.2026.

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Luca G Castellani,
Uncitral Model Laws on Digital Trade

This book provides a detailed analysis of two UNCITRAL texts: the Model Law on Electronic Transferable Records (MLETR) and the Model Law on the Use and Cross-border Recognition of Identity Management and …

lieferbar ab 18.3.2027.

Buch

Luca G Castellani
UNCITRAL Model Laws on Digital Trade

This book provides a detailed analysis of two UNCITRAL texts: the Model Law on Electronic Transferable Records (MLETR) and the Model Law on the Use and Cross-border Recognition of Identity Management and …

lieferbar innerhalb 2-3 Wochen

Buch

Carlo Parisi, Alessandro Mazza, Niccolo Pozzolini
Mastering Ethereum

As the first blockchain platform to introduce the concept of smart contracts, Ethereum is the gateway to a worldwide decentralized computing paradigm. With this practical guide, the authors provide everyt…

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Emerging Genres

This collection expands the analytical framework of digital games by exploring them through the lens of genre analysis-the evaluation of the structural designs that provide the framework for the player's …

Erscheint bald

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Michael R King
Fintech Explained

Financial services continue to evolve at an unprecedented pace with technology reshaping the industry. Fintech Explained provides a rigorous, accessible roadmap to this ongoing transformation, examining t…

lieferbar ab 26.1.2027.

Buch

Tim Wu
The Age of Extraction

Today's dominant tech platforms are the most effective tools ever created for extracting wealth, destabilising the societies they plunder by creating vast inequality. One of the world's pre-eminent anti-m…

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