Electronic Commerce & Digital Markets – alle Bücher, Seite 4

A Casebook of E-commerce and Digital Economy

This book compiles 49 real-life examples of companies to showcase the best practices and lessons learned by Chinese enterprises in pursuing innovative development in the era of the digital economy, highli…

lieferbar ab 16.7.2026.

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Rechtshandbuch Smart Contracts und Decentralized Finance

Zum Werk Mittels Smart Contracts können sich Verträge selbst ausführen und teilweise autonom agieren. Die Vertragsparteien werden dadurch in die Lage versetzt, die Erfüllung und Durchsetzung von Verpflich…

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Jens Jacobsen
Der eigene Webshop mit Shopify

So gelingt Ihr Start in den Onlinehandel. Egal, ob Sie bereits ein Ladenlokal besitzen oder erst Ihr eigenes Business starten wollen - mit diesem Ratgeber erhalten Sie schnelle und verständliche Lösungen.…

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Alexander Egberts
Unlautere digitale Entscheidungsarchitekturen

Schriften zum Recht der Digitalisierung

Alexander Egberts examines "dark patterns" in consumer-related commercial practices and analyzes digital choice architectures in the German and European digital market. He combines doctrinal leg…

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Tobias Kollmann, Simon Hensellek
Digital Business Generator

Mit dem Buch "Digital Business Generator" von Tobias Kollmann und Simon Hensellek bekommt der Leser ein praxisorientiertes Tool für den Aufbau digitaler Geschäftsmodelle in der Digitalen Wirtsch…

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Andreas Berens, Carsten Bolk
Create Content!

Rheinwerk Computing

Create Content, das gilt als Zauberformel für mehr Kunden, bessere Zielgruppenansprache, mehr Leads, mehr Reichweite, mehr Relevanz der Marke und des eigenen Produkts. Doch wie kommt man eigentlich an all…

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Nathan Gotch
AI SEO For Dummies

Optimize your content for search engines that use AI to summarize resultsAI SEO For Dummies shows you how to build and adapt web content for better discoverability in the age of AI-powered "answer en…

lieferbar ab 9.11.2026.

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De Gruyter Handbook of Digital and Online Arts Marketing

De Gruyter Handbooks in Business, Economics and Finance

Having an online and digital presence has today become essential for art organizations, artists, and artworks. In the maturing field of arts marketing, there has been an ongoing academic debate in the las…

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Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Marketing 7.0

Level up your marketing strategy by understanding how the human mind works in the age of artificial intelligence (AI)Marketing 7.0 explores mind-centric marketing, a new approach that shifts the focus fro…

lieferbar in mind. 4 Wochen

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Eric Enge, Adrián Ridner
Using Generative AI for SEO

Generative AI has brought artificial intelligence into the mainstream. The natural language capabilities of this technology provide digital marketers with exciting new ways to use AI in their day-to-day o…

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Steven Van Belleghem
Customer Passion

Build a customer culture that drives consistent, human-centred business results.Customer Passion by Steven Van Belleghem is a practical, evidence-based guide for managers, team leads and business strategi…

lieferbar ab 28.7.2026.

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Pascal Bornet
Irreplaceable

Praise for IRREPLACEABLE"If you think AI is just about robots and algorithms, think again. IRREPLACEABLE will shatter your assumptions and challenge you to reimagine what it means to be human in a ma…

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Artificial Intelligence Act

Beck international

The Book Artificial Intelligence will profoundly shape the future economy and society. Whereas the potential benefits are notable and desirable, the risk of serious harm is considerable. The new EU AI Act…

lieferbar ab 15.11.2026.

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EU Data Law

Beck international

The Book European data law is highly complex. Six directly applicable regulations, in interaction with many other legal acts, create a thicket of regulatory requirements and compliance specifications. In …

lieferbar ab 16.8.2026.

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Janine Wendt, Domenik Henning Wendt
Artificial Intelligence Act

Beck international

The Book The new EU Artificial Intelligence Act provides a comprehensive and harmonised legal framework on the regulation of artificial intelligence. The new rules will have profound legal and economic ef…

lieferbar ab 19.7.2026.

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Luca G Castellani,
Uncitral Model Laws on Digital Trade

Hart Publishing

This book provides a detailed analysis of two UNCITRAL texts: the Model Law on Electronic Transferable Records (MLETR) and the Model Law on the Use and Cross-border Recognition of Identity Management and …

lieferbar ab 18.3.2027.

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Thomas H Davenport, Jim Sterne
The New Science of Customer Relationships

Praise forTHE new science OF customer relationships"The New Science of Customer Relationships offers new ways to give your individual customers better and more personalized messages and offers than I…

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Luca G Castellani
UNCITRAL Model Laws on Digital Trade

This book provides a detailed analysis of two UNCITRAL texts: the Model Law on Electronic Transferable Records (MLETR) and the Model Law on the Use and Cross-border Recognition of Identity Management and …

lieferbar innerhalb 2-3 Wochen

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Carlo Parisi, Alessandro Mazza, Niccolo Pozzolini
Mastering Ethereum

As the first blockchain platform to introduce the concept of smart contracts, Ethereum is the gateway to a worldwide decentralized computing paradigm. With this practical guide, the authors provide everyt…

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Tim Wu
The Age of Extraction

Today's dominant tech platforms are the most effective tools ever created for extracting wealth, destabilising the societies they plunder by creating vast inequality. One of the world's pre-eminent anti-m…

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