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Ralf T. Kreutzer, Sonja Klose
Practice-Oriented Online Marketing

People now spend a great deal of time online. Companies are following them onto the internet - both in B2B and B2C contexts. This book answers the most important questions related to this development and …

lieferbar innerhalb 2-3 Wochen

Buch

Adrian Ridner, Eric Enge
Using Generative AI for SEO

Generative AI has brought artificial intelligence into the mainstream. The natural language capabilities of this technology provide digital marketers with exciting new ways to use AI in their day-to-day o…

lieferbar in mind. 4 Wochen

Buch

Jianqiang Wang (Jay)
Building Recommender Systems Using Large Language Models

This book offers a comprehensive exploration of the intersection between Large Language Models (LLMs) and recommendation systems, serving as a practical guide for practitioners, researchers, and students …

lieferbar innerhalb 2-3 Wochen

Buch

Tahir M Nisar
Personalization and Digital Social Markets

Tahir Nisar presents a cogent, compelling account of recent developments and disruptions within the digital economy, and particularly within the industrial and service sectors. Through an original, overar…

lieferbar ab 20.8.2026.

Buch

Adelin Trusculescu
Business Valuation Across the Industry Life Cycle

This book examines the valuation of internet-enabled businesses across their industry life cycles, demonstrating the shifts in valuation multiples and drivers over time, providing a comprehensive framewor…

sofort lieferbar

Buch

Pascal Bornet
Irreplaceable

Praise for IRREPLACEABLE"If you think AI is just about robots and algorithms, think again. IRREPLACEABLE will shatter your assumptions and challenge you to reimagine what it means to be human in a ma…

sofort lieferbar

Buch

Data Sharing Regulation in Europe

Routledge Research in Information Technology and E-Commerce Law

This book provides a comprehensive examination of data sharing within the EU, exploring the regulatory challenges and opportunities created by EU frameworks and policies.As data becomes a critical resourc…

lieferbar ab 27.8.2026.

Buch

Carlo Parisi, Alessandro Mazza, Niccolo Pozzolini
Mastering Ethereum

As the first blockchain platform to introduce the concept of smart contracts, Ethereum is the gateway to a worldwide decentralized computing paradigm. With this practical guide, the authors provide everyt…

sofort lieferbar

Buch

Tim Wu
The Age of Extraction

A concise yet century-spanning exploration of the power of platforms, what the future of capitalism will look like, and how to build economies that provide equality and lasting prosperity.In every society…

sofort lieferbar

Buch

Anonymous
Report of the Bombay Chamber of Commerce for the Year 1858-59

Reprint of the original, first published in 1860. The Antigonos publishing house specialises in the publication of reprints of historical books. We make sure that these works are made available to the pub…

lieferbar innerhalb 2-3 Wochen

Buch

Kira Louisa Küpper
Negative and Positive Effects of Rejections in Online Product Testing Programs

Online product testing programs have evolved into a significant marketing tool, allowing consumers to apply to test products for free or at a discounted rate in exchange for providing reviews or completin…

lieferbar innerhalb 2-3 Wochen

Buch

Graham James McAleer
Security Ethics: Commerce and Crime in a Polycentric World

New Security Challenges

This book explores criminal threat to commercial security and the problem of the ethical control of political and criminal risk alongside and in the absence of government. Theoretically, it links ethics t…

lieferbar innerhalb 2-3 Wochen

Buch

Tim Wu
The Age of Extraction

Today's dominant tech platforms are the most effective tools ever created for extracting wealth, destabilising the societies they plunder by creating vast inequality. One of the world's pre-eminent anti-m…

sofort lieferbar

Buch

Alex Schultz
Click Here

The ultimate guide to digital marketing and advertising from one of the most influential digital marketers in the world, Alex Schultz, Chief Marketing Officer of Meta."Alex is one of a small handful …

lieferbar innerhalb 1-2 Wochen

Buch

Nancy Duarte
Slide: Ology

No matter where you are on the organizational ladder, the odds are high that you've delivered a high-stakes presentation to your peers, your boss, your customers, or the general public. Presentation softw…

lieferbar innerhalb 1-2 Wochen

Buch

Alexander Watt
Scientific Industries Explained. Showing How Some of the Important Articles of Commerce are Made

Reprint of the original, first published in 1881. The Antigonos publishing house specialises in the publication of reprints of historical books. We make sure that these works are made available to the pub…

lieferbar innerhalb 2-3 Wochen

Buch

Regulating Space-Based Commerce

Hart Publishing

As private actors increasingly enter the space sector, longstanding questions about the regulation of outer space take on new urgency.Is the existing international legal framework sufficient to govern thi…

lieferbar ab 26.11.2026.

Buch

Charles Putzel
Commercial Precedents Selected from the Column of Replies and Decisions from the New York Journal of Commerce

Reprint of the original, first published in 1882. The Antigonos publishing house specialises in the publication of reprints of historical books. We make sure that these works are made available to the pub…

lieferbar innerhalb 2-3 Wochen

Buch

Markus H. Dahm, Philipp Dornach
Social Commerce verstehen - Chancen erkennen

Dieses Buch erläutert die Mechanismen, die hinter erfolgreichem Social Commerce stehen. Dabei werden die folgenden zentralen Fragen beantwortet: Was motiviert Menschen, auf Instagram, TikTok oder Facebook…

lieferbar innerhalb 2-3 Wochen

Buch

Thomas Clarkson
An Essay on the Slavery and Commerce of the Human Species, Particularly the African

Reproduction of the original. The Antigonos publishing house specialises in the publication of reprints of historical books. We make sure that these works are made available to the public in good conditio…

lieferbar innerhalb 2-3 Wochen

Buch

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