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Julie Atherton
Social Media Strategy

Create a long-term, integrated customer engagement strategy using effective social media campaigns that will enhance ROI across digital channels, employing structured and practical guidance in addition to…

lieferbar innerhalb 1-2 Wochen

Buch

EUR 162,29*

Janine Wendt, Domenik Henning Wendt
Artificial Intelligence Act

The Book The new EU Artificial Intelligence Act provides a comprehensive and harmonised legal framework on the regulation of artificial intelligence. The new rules will have profound legal and economic ef…

lieferbar ab 31.3.2025.

Buch

EUR 259,22*

Louisa Specht-Riemenschneider, Moritz Hennemann
Data Governance Act

The Book The Data Governance Act (DGA) establishes a legal framework for the use and sharing of data across all sectors - from industrial to mobility and health data to public sector data. It also aims to…

lieferbar ab 24.11.2024.

Buch

EUR 189,43*

Simon Kallinger
Developing of a Lean Warehousing Model. A German Case Study

Today's supply chains have to cope with volatile markets and extremely high customer demands in a highly competitive global market, in which prices can be compared online within seconds. Therefore, compan…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 49,50*

Dhruv Nath
The Earnicorns

It is an accepted fact that Internet-related businesses are largely loss making. Dhruv Nath uncovers the secrets of four highly respected Internet giants which defy this trend boldly. The book narrates th…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 19,43*

Tom Ollerton
Using Creativity and Data in Marketing

Understand how to harness data to drive creativity in your marketing, creating data-informed, imaginative campaigns that have real-world impact.

Erscheint bald

Buch

New Digital Services Act

The Book The Digital Services Act (DSA) is the successor to the e-Commerce Directive and forms the European "Constitution for Online Services". The new Act includes obligations for providers of digital se…

lieferbar ab 10.11.2024.

Buch

EUR 129,62*

Tom Ollerton
Using Creativity and Data in Marketing

Understand how to harness data to drive creativity in your marketing, creating data-informed, imaginative campaigns that have real-world impact.

Erscheint bald

Buch

Clare Harris, Karen Edwards, Donna Watts
The Fundamentals of Digital Fashion Marketing

How can judicious use of online marketing, social media, video, mobile and in-store technologies help fashion brands reach and engage with their audience? The Fundamentals of Digital Fashion Marketing us…

Erscheint bald

Buch

Alexandra Damsker
Understanding Defi

Decentralized finance (DeFi) is a rapidly growing field in fintech, having grown from $700 million to $100 billion over the past three years alone. But the lack of reliable information makes this area bot…

lieferbar innerhalb 1-2 Wochen

Buch

EUR 64,81*

Marisa Meltzer
Glossy

The astonishing story of the billion-dollar brand and the iconic CEO who has transformed American retail.

lieferbar innerhalb 1-2 Wochen

Buch

EUR 19,43*

Simon Kingsnorth
Marketing in Web 3.0

Create a digital marketing strategy that is future-ready with this comprehensive guide to marketing in web3, the metaverse, AI and the next wave of digital transformation.

lieferbar innerhalb 1-2 Wochen

Buch

EUR 43,57*

Nathan Grayson
Stream Big

Told through the diverse and fascinating careers of nine streamers, this is the definitive story of Twitch and how the livestream platform revolutionized technology, entertainment, business, and pop cultu…

lieferbar ab 18.2.2025.

Buch

EUR 28,41*

EU Digital Law

The book The creation of a regulatory framework for the supply of digital content has been a central and ever-growing feature of the EU legislative agenda. The drive towards an EU Digital Market has alrea…

lieferbar ab 1.12.2024.

Buch

EUR 249,25*

Gary Vaynerchuk
Day Trading Attention

"In his seventh business book, author, entrepreneur, and investor Gary Vaynerchuk offers advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies groun…

lieferbar innerhalb 1-2 Wochen

Buch

EUR 39,88*

Pat Jordan
Creating a Brand Story

Use psychology to tap into your customers' inner narratives in order to create brand stories that really resonate.

Erscheint bald

Buch

Franz Hofmann, Benjamin Raue
Digital Services Act

The Book The Digital Services Act (DSA) creates a completely new European legal framework for digital services. This will have farreaching implications for both providers and commercial users of digital s…

lieferbar ab 10.11.2024.

Buch

EUR 259,22*

Mohamed Zaki
Data-Driven Customer Experience Transformation

Understand how to leverage data and the latest technology including AI to deliver excellent customer experiences across digital, social and physical channels.

Erscheint bald

Buch

Mohamed Zaki
Data-Driven Customer Experience Transformation

Understand how to leverage data and the latest technology including AI to deliver excellent customer experiences across digital, social and physical channels.

Erscheint bald

Buch

Dana Mattioli
The Everything War

Most Anticipated by Foreign Policy • Globe and Mail • Publishers Weekly • Next Big Idea Club Must Read April Books “Will stand as a classic.” – Christopher Leonard "Riveting, shocking, and full of revel…

sofort lieferbar

Buch

EUR 16,34*

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