Digital Commerce And Marketing – alle Bücher, Seite 3

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Digital Economy. Emerging Technologies and Business Innovation

.- Digital Governance and Public Policy..- Digital transformation in the public sector: Unlocking trends, opportunities and governance insights..- In search of the nature of the relationship between digit…

lieferbar innerhalb 2-3 Wochen

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Advances in Advertising Research XV

The fifteenth volume of Advances in Advertising Research presents 24 top papers from the 22nd ICORIA conference in Greece, hosted by Aristotle University of Thessaloniki and the University of Macedonia. S…

lieferbar ab 4.1.2026.

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Eric Enge, Adrián Ridner
Using Generative AI for SEO

Generative AI has brought artificial intelligence into the mainstream. The natural language capabilities of this technology provide digital marketers with exciting new ways to use AI in their day-to-day o…

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Thomas H Davenport, Jim Sterne
The New Science of Customer Relationships

Praise forTHE new science OF customer relationships"The New Science of Customer Relationships offers new ways to give your individual customers better and more personalized messages and offers than I…

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Pascal Bornet
Irreplaceable

Praise for IRREPLACEABLE"If you think AI is just about robots and algorithms, think again. IRREPLACEABLE will shatter your assumptions and challenge you to reimagine what it means to be human in a ma…

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Leeya Hendricks
The Platform Playbook

In an economy increasingly shaped by ecosystems rather than standalone firms, marketing must evolve beyond persuasion toward facilitation, collaboration, and co-creation.Offering a comprehensive roadmap f…

lieferbar ab 6.1.2026.

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Marketing in the Metaverse

Palgrave Studies of Marketing in Emerging Economies

This book offers a comprehensive exploration of marketing in the metaverse, a rapidly evolving digital frontier reshaping human interaction and economic systems. It provides an evidence-based analysis of …

lieferbar ab 31.1.2026.

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Kamila Miller
Data-Driven Marketing Strategy

The comprehensive undergraduate guide to designing creative, data-driven marketing strategies.Data-Driven Marketing Strategy gives upper-level undergraduate students a comprehensive framework for turning …

lieferbar ab 24.2.2026.

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Brighton Nyagadza
Corporate Storytelling for Branding

Corporate storytelling for branding is an important tool for improving communication and developing a professional culture. This edited volume provides a comprehensive treatment of the nature of corporate…

lieferbar ab 27.2.2026.

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EU Digital Law

Beck international

The Book The creation of a regulatory framework for the supply of digital content has been a central and ever-growing feature of the EU legislative agenda. The drive towards an EU Digital Market has alrea…

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Philip Kotler
Marketing 7.0

"Technology undergoes consistent evolution, with each iteration building upon its predecessors. Microsoft Windows was first released in 1985 and has gone through multiple milestones. The latest versi…

lieferbar ab 7.4.2026.

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Ediz Edip Akçay
Marketing Technology

Marketing Technology is the textbook for understanding technology-driven marketing strategy in a digital-first world.How can marketers harness emerging technologies to design more engaging, data-led and e…

lieferbar ab 24.2.2026.

Buch

Edd Applegate
Strategic Copywriting

When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strat…

lieferbar innerhalb 1-2 Wochen

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Luan Wise
Smart Social Media

You might be using 'social media' everyday, but are you maximizing its potential to best benefit your business? Understanding the implications of using social media strategically to enhance and complement…

lieferbar innerhalb 1-2 Wochen

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Catherine Seda, Jenny Halasz
AI-Powered Content Marketing and SEO

Discover how AI is revolutionizing content marketing and SEO. Industry experts Catherine Seda and Jenny Halasz explore the impact, risks, and game-changing strategies for brands.AI-Powered Content Marketi…

lieferbar innerhalb 1-2 Wochen

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Marcus Sheridan
Endless Customers

PRAISE FOR ENDLESS CUSTOMERS"Simplicity and structure are at the core of what makes EOS^®^ so effective, and Endless Customers shares that same philosophy. This book presents a powerful, clear roadma…

lieferbar innerhalb 1-2 Wochen

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Eric Ries
The Lean Startup

Most new businesses fail. But most of those failures are preventable. "The Lean Startup" is a new approach to business that's being adopted around the world. It is changing the way companies are built and…

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Alex Schultz
Click Here

The ultimate guide to digital marketing and advertising - from one of the most influential digital marketers in the world, Alex Schultz, CMO of Meta.Growth is good. But how do you achieve growth for your …

lieferbar in mind. 4 Wochen

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Michelle Krasniak
Social Media Marketing All-In-One for Dummies

Share your message and connect with your customersJoin the digital era and take your social media activity to the next level! In this easy-to-use guide, you'll learn how to apply your marketing skills to …

lieferbar innerhalb 1-2 Wochen

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Joseph Turow
The Problem with Personalization

A respected voice on technology shows how seemingly simple ads help dismantle democracy and public discourse.Whether you're intentionally shopping or casually browsing social media, something is following…

lieferbar ab 11.6.2026.

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