Data-driven Marketing – alle Bücher, Seite 4

Bio-Inspired Data-driven Distributed Energy in Robotics and Enabling Technologies

This book begins by introducing bio-inspired data-driven computation techniques, discussing bio-inspired swarm models, and highlighting the development of interactive bio-inspired energy harvesting system…

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Jonas Rashedi, Dirk Rohweder
The Future of Online Targeting

This book examines the transformation of online targeting in a world of increasing privacy regulation, declining third-party identifiers, and growing reliance on first-party data. It provides practical gu…

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Smart Diagnostics and Data-Driven Healthcare AI Approaches and the Role of Cybersecurity

Synthesis Lectures on Computer Science

> Emphasizes smart diagnostics and clinical decision support systems, which are at the forefront of medical innovation Includes case studies and explores deployment challenges, cybersecurity incidents,…

lieferbar ab 28.10.2026.

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Optimization and Computing using Intelligent Data-Driven Approaches for Decision-Making

This book comprehensively discusses natureinspired algorithms, deep learning methods, applications of mathematical programming, and artificial intelligence techniques. It further covers important topics s…

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Xu Cheng, Mengna Liu, Fan Shi, Xiufeng Liu
Ship As Wave Buoy: Data-Driven Sea State Estimation Based on Ship Motion Data

This book focuses on a comprehensive investigation into data-driven Sea State Estimation (SSE) by leveraging a vessel's own motion data. It presents a collection of advanced deep learning frameworks desig…

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Bowen Xu, Xinjiang Lu
Data-Driven Spatiotemporal Modeling and Control of Nonlinear Distributed Parameter Systems and Their Applications

Intelligent Control and Learning Systems - Band 24

This book provides a systematic overview and classification on modeling and control of different types of Distributed Parameter Systems (DPSs), and develops new methods to tackle some of these unsolved pr…

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Ana Maria Palma-Moreira, Antonio Pimenta de Brito
Human Resource Analytics and Data-Driven Decision-Making

Human Resource Management

This book illustrates how human resource leaders can harness data and AI to solve workforce challenges from turnover and skill shortages to low engagement and strategic misalignment. Using the commercial …

lieferbar ab 14.10.2026.

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Computational and Data-Driven Approaches in Pharmaceutical Sciences: From Molecular Modelling to Evidence-Based Therapeutics

Studies in Big Data - Band 189

This book brings together a rigorously peer-reviewed selection of research papers reflecting recent developments in pharmaceutical sciences, clinical therapeutics, and analytical approaches in healthcare.…

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Advances in Production Management Systems: Shaping the Future of Industry Through Sustainable, Data-Driven, and Human-Centric Production Systems

The seven-volume set IFIP AICT 807-813 constitutes the refereed proceedings of the 45th IFIP WG 5.7 International Conference on Advances in Production Management Systems, APMS 2026, held in Bergamo, Italy…

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Matthias Schmuck
Data governance and the success of data-driven corporates.Conceptualization, operationalization and empirical analysis of the effects of data governance

Data-driven companies promise bett er decisions, higher process effi ciency, and new value creati on through technology adaptati on. In practi ce, however, these expectati ons oft en fail due to a lack of…

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Markus Vollmert
Google Analytics 4

Frustrated by the complexities of Google Analytics 4? Let us show you the way! Whether this is your first foray into GA4 or you need a detailed guide to supplement your existing training, you'll get step-…

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Customer Intelligence

This book shows how companies can systematically transform customer data into measurable value -- with practical frameworks, use cases, and tools. Whether it's Golden Record, Customer Data Platform, or AI…

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Global Business Innovations

This book explores emerging strategies, innovative practices, and transformative frameworks that enable organizations to thrive in complex global markets while fostering diversity, equity, and sustainable…

lieferbar ab 13.10.2026.

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Betsy Beyer, Chris Jones, Christof Leng, David Huska
Site Reliability Engineering

Google pioneered the discipline of Site Reliability Engineering (SRE), applying reliability to the entire user journey for consumer, enterprise, and infrastructure systems. In the years since, many organi…

lieferbar ab 15.10.2026.

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Richard Boire
Data Science for Managers

In today's world of Big Data, data scientists must stay ahead of the game, especially in environments that are increasingly unstructured and semi-structured. They need fresh skills to navigate these compl…

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Vithala R. Rao
Applied Conjoint Analysis

Springer Texts in Business and Economics

This book provides different applications and methods of conjoint analysis in marketing. It gives an introduction into the basic ideas of conjoint analysis and describes the steps involved in designing a …

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Johanna Verenkotte
Personal Data Usage and Consumer Behavior in Digital Domains

Electronic Commerce & Digital Markets - Band 20

The use of the internet has seen significant growth in recent years, across devices and national borders. Consumers use the internet for a variety of reasons, such as purchasing products or services, sear…

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Deniz Lefkeli
The Corporate Gaze

This book explores the profound impact of being observed in the marketplace and how it shapes consumer behavior in the digital age. As technology and AI become integral to business operations, consumers i…

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Azhar Ul Haque Sario
Advanced Facebook Advertisement

Are you ready to stop fighting the algorithm and start engineering it?This book is your definitive blueprint for mastering the sophisticated, AI-driven landscape of Facebook and Meta advertising in 2026. …

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Martin Block, Frank Mulhern, Larry Degaris, Don Schultz
Rethinking Retail

Retailing has changed rapidly in recent years with the pandemic accelerating the long-term growth of e-commerce. Drawing on a unique data set drawn from hundreds of thousands of interviews over almost two…

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