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Eric Ries
The Lean Startup

Most new businesses fail. But most of those failures are preventable. "The Lean Startup" is a new approach to business that's being adopted around the world. It is changing the way companies are built and…

sofort lieferbar
Buch
Aktueller Preis: EUR 17,15

Martin Block, Frank Mulhern, Larry Degaris, Don Schultz
Rethinking Retail

Martin Blockis a Professor Emeritus in Medill's Integrated Marketing Communications program at Northwestern University, USA. Block teaches graduate level marketing mix models, marketing research and analy…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 45,50

Andreas Krämer, Thomas Burgartz, Christina Muzzu
Customer Value-centered Management

Part I: Introduction and General Conditions.- 1. The Changed Perspective: eagle eye instead of tunnel vision.- 2. Management after the coronavirus crisis: focus on a holistic approach.- 3. A better unders…

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Buch
Aktueller Preis: EUR 85,33

Diederick van Thiel
Brilliant Data

Banking and other financial services remain surprisingly traditional in the main. They focus on their products and profits and miss impactful opportunities to engage with their customers. However, in the …

lieferbar innerhalb 1-2 Wochen
Buch
Aktueller Preis: EUR 28,91

Comfort Ojukwu
Mastering Digital Marketing

Mastering Digital Marketing: Advanced Strategies for the Modern Marketer is your go-to guide for success in the digital landscape. Covering AI in marketing, PPC, SEO, content strategy, branding, and data …

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Buch
Aktueller Preis: EUR 16,87

Comfort Ojukwu
Frau

Mastering Digital Marketing: Advanced Strategies for the Modern Marketer is your go-to guide for success in the digital landscape. Covering SEO, PPC, AI, content strategy, branding, and data analytics, th…

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Buch
Aktueller Preis: EUR 13,87

Marketing and Smart Technologies

Smart Innovation, Systems and Technologies

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2025), held at University of Valencia, Valencia, Spain, between November 27 and 29, 2…

lieferbar ab 24.4.2026.
Buch
Aktueller Preis: EUR 370,28
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