Advertising – Bücher, CDs, LPs und mehr, Seite 6

Christian Kroer
Games, Markets, and Online Learning

This book presents a modern introduction to the field of algorithmic game theory. It places a heavy emphasis on optimization and online learning (a subdiscipline of machine learning), which are tools that…

lieferbar ab 31.3.2026.

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Martin Block, Frank Mulhern, Larry Degaris, Don Schultz
Rethinking Retail

Martin Blockis a Professor Emeritus in Medill's Integrated Marketing Communications program at Northwestern University, USA. Block teaches graduate level marketing mix models, marketing research and analy…

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Biomedical Visions

We live in an age of biomedical visions. There seems to be no end to the demystification of the body through visualization technologies and the promise of health is irresistible. Yet alongside these promi…

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Richard Reed
If I Could Tell You Just One Thing...

Richard Reed studied geography at St. John's College, Cambridge before starting a career in advertising. A few years later he and two friends left their jobs to found Innocent Drinks. Starting from a mark…

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Daniel Neye, Joachim Bongard
Brands in Times of Constant Change

The world in constant crisis: agility as the key for brands.- Past, present, future: a holistic perspective for brands.- The relationship between brands, advertising, and society.- The new playing fields:…

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David R. Farmer
Jack Rittenhouse

The first biography of Jack D. Rittenhouse, the pioneering twentieth-century writer, printer, publisher, Western historian, antiquarian bookman, advertising executive, and chronicler of the golden age of …

lieferbar ab 5.5.2026.

Buch

Ron Goulart, Daniel Herman
Alex Raymond: The Power of the Image

This hardcover magnum opus which chronicles the career of Raymond, the definitive action artist, provides over 400 examples of original art from Secret Agent X-9, Flash Gordon, Jungle Jim, and Rip Kirby n…

lieferbar ab 25.4.2026.

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Justin Feinstein
Your Behavior Will Be Monitored

This compulsively readable novel wrestles with vital questions of our time: sentience, purpose, life, death, and how to make a really good commercial. Told entirely through questionably obtained company e…

lieferbar ab 7.4.2026.

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Olaf Hoffjann
The Flight into Strategic Ambiguity

This book analyses how and why advertising, PR, and corporate and political communication make use of strategic ambiguity. This special quality of vagueness allows companies to talk about the relevance of…

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Bruce M. Z. Cohen
Culture and Society

Split across two sections on key theory and key issues, this introductory textbook encourages students to think critically about culture and society by engaging with the main theoretical debates which dis…

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Neil Cohn, Joost Schilperoord
A Multimodal Language Faculty

Natural human communication is multimodal. We pair speech with gestures, and combine writing with pictures from online messaging to comics to advertising. This richness of human communication remains unad…

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Kaie Kellough
Interposition

Featured in the Publishers Weekly Spring 2026 Preview From Kaie Kellough, poet, sound performer, and Griffin prize winner, comes a linguistic incursion into desire, technology, and the absurd.Kaie Kelloug…

lieferbar ab 24.3.2026.

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Hanne Knight, Lizette Vorster Larsen
Digital Marketing in Practice

Learn how to create effective digital marketing campaigns, analyse competitor behaviour and implement strategies in a responsible way with the 2nd edition of this textbook for undergraduate and postgradua…

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Jeffrey L Kallen
Linguistic Landscapes

"Visible language is pervasive in everyday life - in signs, advertising billboards, street and place names, commercial logos and slogans, and language art. The field of linguistic landscapes draws on…

lieferbar innerhalb 1-2 Wochen

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Joseph Conrad,
Chance

Published in 1914, Joseph Conrad's Chance, with its female protagonist, Flora de Barral, and happy ending, represented a new departure in his writings. Aided by the robust advertising efforts of his Ameri…

lieferbar ab 31.3.2026.

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Giuliano Santangeli Valenzani
Great Times Down South

Great Times Down South examines advertising materials from 1976 to 1981, including brochures, booklets, advertisements, and radio and TV spots, used by state tourism bureaus in Alabama, Georgia, Mississip…

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Giuliano Santangeli Valenzani
Great Times Down South

Great Times Down South examines advertising materials from 1976 to 1981, including brochures, booklets, advertisements, and radio and TV spots, used by state tourism bureaus in Alabama, Georgia, Mississip…

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Agnes Arnold-Forster
Nostalgia

A dazzling history of a dangerous emotion, by acclaimed historian Agnes Arnold-Forster. 'Absorbing' - The Guardian 'Illuminating' - Vogue ' Fascinating' - Pandora Sykes 'Juicy' - nb.In Nostalgia , histori…

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Gabriele Sobiech
"Forever Young?"

The demographic change presents new, primarily financial challenges for the state, politics, and the economy (level of power and domination relations). Aging (doing age) should be understood as a social c…

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Marcel Danesi
Semiotics with a Conscience

Demonstrating how semiotic theory and method can be applied to decoding false representations and dangerous discourses, this book explores how semiotics can be used as a potentially powerful science of co…

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