Advertising – Bücher, CDs, LPs und mehr, Seite 6

Paul Nugent
Race, Taste and the Grape

"Offers a detailed history of Cape wine from the late nineteenth century to the present, exposing how race has shaped patterns of consumption through statistics, marketing and advertising materials. …

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Edition Fischer-Dieskau Vol.4 (Audite)

Dietrich Fischer-Dieskau, Hertha Klust

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CD

Analytical Perspectives on Text Analysis

This book adopts various newly emerged and established approaches to text analysis, including pragmatics, discourse analysis, cognitive linguistics, corpus linguistics, ethnography and artificial intellig…

lieferbar ab 21.12.2025.

Buch

Approximation and Online Algorithms

This book constitutes the refereed proceedings of the 22nd International Workshop on Approximation and Online Algorithms, WAOA 2024, held in Egham, UK, during September 5-6, 2024.The 15 full papers includ…

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Artificial Intelligence, Digitalization and Regulation

This edited volume explores the relationship between Artificial intelligence (AI), business performance, and regulation. Artificial intelligence allows entrepreneurs to create universally transferable pla…

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Alex Ruiz de Villa
Causal Inference for Data Science

From the Back Cover:Causal Inference for Data Science introduces data-centric techniques and methodologies you can use to estimate causal effects. The book dives into the relationship between causal infer…

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Hello Image

How are design products presented? How do designers, photographers, graphic artists and companies work together? This publication visualises the creative collaboration of various actors from these fields,…

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Makoto Mizuno
Complex Modeling of Consumer Behavior

Chapter 1. Introduction Part I New product diffusionChapter 2. Diffusion on a real personal networkChapter 3. Diffusion on complex networks Part II Choice of existing brandsChapter 4. Choice of TV channel…

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Martin Block, Don Schultz, Larry Degaris, Frank Mulhern
Rethinking Retail

Martin Blockis a Professor Emeritus in Medill's Integrated Marketing Communications program at Northwestern University, USA. Block teaches graduate level marketing mix models, marketing research and analy…

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Dheeraj Tiwari, Monika Agarwal
Marketing NEP-INDIA

Marketing is the process of promoting, selling, and distributing a product or service to consumers. It involves understanding customer needs, creating value, and building strong relationships. Key areas o…

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Bruce M. Z. Cohen
Culture and Society

Split across two sections on key theory and key issues, this introductory textbook encourages students to think critically about culture and society by engaging with the main theoretical debates which dis…

lieferbar ab 14.1.2026.

Buch

Digital Literacy as a Catalyst for Critical Thinking

Media Literacies.- The Proliferation of Disinformation in the Information and Communication Age: "News Literacy" as a Framework for Critical News Reception.- Media Literacy in News from World Wa…

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Political Communication in Sub-Saharan Africa, Volume II

This book is one of two volumes that examines the role of political communication, media and language in transforming politics, governance and democracy in sub-Saharan Africa. Interdisciplinary in approac…

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Jeffrey L Kallen
Linguistic Landscapes

"Visible language is pervasive in everyday life - in signs, advertising billboards, street and place names, commercial logos and slogans, and language art. The field of linguistic landscapes draws on…

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Biomedical Visions

We live in an age of biomedical visions. There seems to be no end to the demystification of the body through visualization technologies and the promise of health is irresistible. Yet alongside these promi…

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Giuliano Santangeli Valenzani
Great Times Down South

Great Times Down South examines advertising materials from 1976 to 1981, including brochures, booklets, advertisements, and radio and TV spots, used by state tourism bureaus in Alabama, Georgia, Mississip…

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Giuliano Santangeli Valenzani
Great Times Down South

Great Times Down South examines advertising materials from 1976 to 1981, including brochures, booklets, advertisements, and radio and TV spots, used by state tourism bureaus in Alabama, Georgia, Mississip…

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Joseph Conrad,
Chance

Published in 1914, Joseph Conrad's Chance, with its female protagonist, Flora de Barral, and happy ending, represented a new departure in his writings. Aided by the robust advertising efforts of his Ameri…

lieferbar ab 28.2.2026.

Buch

Tomoyuki Sagami
Ykto

YKTO contains over 1,800 photographs by Tomoyuki Sagami of buildings and houses constructed in Japan soon after World War II. Presenting images taken between 2006 and 2017 in Yokohama, Kawasaki, Tokyo and…

lieferbar ab 27.11.2025.

Buch

Olaf Hoffjann
The Flight into Strategic Ambiguity

This book analyses how and why advertising, PR, and corporate and political communication make use of strategic ambiguity. This special quality of vagueness allows companies to talk about the relevance of…

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