Trefferliste "Advertising" - alle Bücher, CDs, LPs und mehr

Diverse Interpreten

Tiroler Adventsingen - dA Himml brennt! Ausgabe 7

Marco Scalvini

Brand Activism

This book critically examines how brands determine the visibility of social issues through their advertising practices, informing the ways we are persuaded to feel, think, and act as consumers and citizen…

Edd Applegate

Strategic Copywriting

When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strat…

Chorgemeinschaft Neubeuern - Neubeurer Adventsingen 1998

Chor und Spielmusiken der Chorgemeinschaft Neubeuern, Enoch zu Guttenberg

Bahia Shehab

A Trade in Dreams

A lavishly illustrated cultural history of print advertising in EgyptAt the tail end of the nineteenth century, the Industrial Revolution was shifting economies and redrawing global power maps. In this ch…

Edd Applegate

Strategic Copywriting

When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strat…

Alex Schultz

Click Here

The ultimate guide to digital marketing and advertising from one of the most influential digital marketers in the world, Alex Schultz, Chief Marketing Officer of Meta."Alex is one of a small handful …

Michael Farmer

Madison Avenue Revisited

The explosive book that reveals in detail the astonishing decline of the advertising industry in the digital age -- and the management efforts to cover it up!This is a critical, deep-dive examination into…

Martin L. Johnson

Commercial Cinema

Film audiences resisted blatant ads since cinema's earliest days. The advertising film arose as a movie that masqueraded as entertainment or instruction to achieve its goals. Martin L. Johnson reveals the…

Alex Schultz

Click Here

The ultimate guide to digital marketing and advertising - from one of the most influential digital marketers in the world, Alex Schultz, CMO of Meta.Growth is good. But how do you achieve growth for your …

Richard Hardack

Your Call Is Very Important to Us

In a unique exploration of how corporations appropriate the rights and identities of people, Richard Hardack unearths the unexpected consequences of corporate America's quest to dominate every aspect of o…

Martin L. Johnson

Commercial Cinema

Film audiences resisted blatant ads since cinema's earliest days. The advertising film arose as a movie that masqueraded as entertainment or instruction to achieve its goals. Martin L. Johnson reveals the…

Alex Schultz

Click Here

Growth is good. But how do you achieve growth for your business in the digital age? The answers are right here, thanks to Alex Schultz, the chief marketing officer of META. "Alex is one of a small ha…

Alex Schultz

Click Here

The ultimate guide to digital marketing and advertising - from one of the most influential digital marketers in the world, Alex Schultz, CMO of Meta.Growth is good. But how do you achieve growth for your …

Cécile Armand

Between Public and Market

Between Public and Market: A Spatial History of Advertising in Modern Shanghai (1905-1949) unveils the silent revolution advertising brought to Shanghai's press and urban life during the pre-communist era…

Lu Chekowsky

Don't Buy What I'm Selling

Part memoir, part manifesto, this is the "fascinating, smart, and hilarious look" (Christie Tate) of a woman determined to go deep inside advertising so she could save the world---and herself. W…

Ted Royer

And Then It Just Got Worse

What's it like to be cancelled?Short answer: it's insane. You lose your job, your friends, your dignity and your grip on everything. It all becomes untethered. Life takes you in some really strange direct…

Peter Thomas

Die Weibchen / Oh Happy Day / Engel, die ihre Flügel verbrennen

Anlässlich des 90. Geburtstags von Peter Thomas am 1. Dezember 2015 veröffentlicht das Label Allscore eine Doppel-CD mit den kreativsten Aufnahmen des Soundtrack-Komponisten. Die Veröffentlichung macht ei…

Robert Daniel,

How brand teasing works across different cultures

Background While globalization fosters connectivity between people, consumers, and brands, cultural differences continue to shape how messages are perceived. Humor is widely recognized as an effective adv…