Advertising – Bücher, CDs, LPs und mehr, Seite 3

The Research Contributions of Donald R. Lehmann to Marketing, Volume 5

The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice. The series and volume editors orga…

lieferbar ab 17.7.2026.

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Edd Applegate
Strategic Copywriting

When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strat…

lieferbar innerhalb 2-3 Wochen

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Alex Schultz
Click Here

The ultimate guide to digital marketing and advertising from one of the most influential digital marketers in the world, Alex Schultz, Chief Marketing Officer of Meta."Alex is one of a small handful …

lieferbar innerhalb 1-2 Wochen

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Bahia Shehab
A Trade in Dreams

"A Trade in Dreams charts one hundred years of the evolution of print media advertising in Egypt, from 1880 to 1980, examining how advertising grew, how products and brands were promoted, and how the…

lieferbar in mind. 4 Wochen

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Martin L. Johnson
Commercial Cinema

Film audiences resisted blatant ads since cinema's earliest days. The advertising film arose as a movie that masqueraded as entertainment or instruction to achieve its goals. Martin L. Johnson reveals the…

lieferbar ab 15.12.2026.

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Richard Hardack
Your Call Is Very Important to Us

In a unique exploration of how corporations appropriate the rights and identities of people, Richard Hardack unearths the unexpected consequences of corporate America's quest to dominate every aspect of o…

lieferbar innerhalb 2-3 Wochen

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Alex Schultz
Click Here

The ultimate guide to digital marketing and advertising - from one of the most influential digital marketers in the world, Alex Schultz, CMO of Meta.Growth is good. But how do you achieve growth for your …

lieferbar in mind. 4 Wochen

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Cécile Armand
Between Public and Market

Between Public and Market: A Spatial History of Advertising in Modern Shanghai (1905-1949) unveils the silent revolution advertising brought to Shanghai's press and urban life during the pre-communist era…

sofort lieferbar

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Michael Farmer
Madison Avenue Revisited

The explosive book that reveals in detail the astonishing decline of the advertising industry in the digital age -- and the management efforts to cover it up!This is a critical, deep-dive examination into…

mind. 2 Monate

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Lu Chekowsky
Don't Buy What I'm Selling

Part memoir, part manifesto, this is the "fascinating, smart, and hilarious look" (Christie Tate) of a woman determined to go deep inside advertising so she could save the world---and herself. W…

lieferbar innerhalb 2-3 Wochen

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Peter Thomas

Die Weibchen / Oh Happy Day / Engel, die ihre Flügel verbrennen

Anlässlich des 90. Geburtstags von Peter Thomas am 1. Dezember 2015 veröffentlicht das Label Allscore eine Doppel-CD mit den kreativsten Aufnahmen des Soundtrack-Komponisten. Die Veröffentlichung macht ei…

Artikel am Lager

2 CDs

Robert Daniel,
How brand teasing works across different cultures

Background While globalization fosters connectivity between people, consumers, and brands, cultural differences continue to shape how messages are perceived. Humor is widely recognized as an effective adv…

lieferbar innerhalb 2-3 Wochen

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A Slight Disturbance In My Mind: The British Proto-Psychedelic Sounds Of 1966

Während »Rubber Soul«, »See My Friends« und »Still I’m Sad« im Jahr 1965 die Ambitionen des Britischen Pop verdeutlichten, wurde 1966 noch Tumult-reicher, als Experimente und Innovation auf ein neues Leve…

Artikel am Lager

3 CDs

Steven Heller,
All-American Ads of the 2000s

Nach den Terroranschlägen vom 11.September 2001 war der amerikanische Glaube an die eigene Unverwundbarkeit tief erschüttert. Die Dotcom-Blase war geplatzt, das Land führte Krieg gegen den Irak, und die Ö…

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All-American Ads of the 30s

Treten Sie ein in die Welt der amerikanischen Werbung der 1930er Jahre, in der kühne Versprechungen, cleveres Design und mehr als nur ein Hauch von Wunschdenken das Land durch die Große Depression träumen…

sofort lieferbar

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Max Webster

A Million Vacations (Collector's Edition) (Remastered & Reloaded)

When It Comes to capturing the imagination and interest of progressive rock fans then Max Webster must surely be one of the all-time greats. Once you get your head around the fact that they weren’t actual…

lieferbar innerhalb 1-2 Wochen

CD

Lora Lamm

Commemorating the illustrator's famed decade of work in Milan, during which she created superlative graphics for Italian companies Pirelli and La RinascenteThe volume celebrates Swiss graphic designer Lor…

lieferbar ab 27.10.2026.

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Liquid Death
The Art of Liquid Death

The Art of Liquid Death is a visually explosive deep dive into the punk-spirited artwork that has transformed Liquid Death from a simple can of mountain water into a full-scale cultural phenomenon.Built o…

lieferbar ab 16.2.2027.

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Steven Heller,
All-American Ads of the 60s

Der amerikanische Optimismus der 50er Jahre hält noch immer an, die Konsumenten kaufen was das Zeug hält, und das Rennen um die erste Mondlandung wird sich in Kürze entscheiden. Die Anzeigenwerbung der Sw…

lieferbar innerhalb 1-2 Wochen

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Melissa Davis, Steve Everhard
More Than a Name

The successful creation of a brand is essential in the promotion of a company or service, and getting it wrong can be an expensive mistake. In this new edition of More Than A Name, Melissa Davis and Steve…

lieferbar ab 18.3.2027.

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