Trefferliste "Advertising" - alle Bücher, CDs, LPs und mehr

Henry Sampson

A History of Advertising

Reprint of the original, first published in 1874. The Antigonos publishing house specialises in the publication of reprints of historical books. We make sure that these works are made available to the pub…

Henry Sampson

A History of Advertising

Reprint of the original, first published in 1874. The Antigonos publishing house specialises in the publication of reprints of historical books. We make sure that these works are made available to the pub…

Azhar Ul Haque Sario

Advanced YouTube Advertising

The rules of engagement have changed, and this is your 2026 playbook.This comprehensive guide dismantles the complex world of modern YouTube advertising. It begins with the convergence of digital video an…

Bright Eyes

Lifted Or The Story Is In The Soil, Keep Your Ear To The Ground

LIFTED oder The Story Is in the Soil, Keep Your Ear to the Ground Ursprünglich veröffentlicht 2002. »Die ersten drei sind in gewisser Weise unschuldig, weil wir kein Publikum hatten, als wir sie machten«,…

Jackie Raphael-Luu

Eco and Ethical Advertising

Designed to teach students the essential theory and tools of advertising, this unique textbook also places a special emphasis on sustainability, diversity and ethical issues within contemporary practice.O…

David Ogilvy,

Confessions of an Advertising Man

A new edition of the timeless business classic featured on Mad Men--as fresh and relevant now as the day it was written "We admire people who work hard, who are objective and thorough. We detest offi…

Debbie Danowski

Images of Health in Food Advertising

Debbie Danowski examines the use of health halos as misleading marketing in the advertising and branding of ultra-processed foods, demonstrating the impacts of messaging on consumer behavior and the healt…

Bright Eyes

Lifted (Or The Story Is In The Soil, Keep Your Ear To The Ground)

Death Is Not The End

Pause For The Cause: London Rave Adverts 1991 - 1996 Vol. 1

Tiroler Adventsingen Ausgabe 6

Nipa Saha

Food Advertising to Children in Australia

Childhood obesity is a global health concern, with food advertising one of its most intensively debated potential causes. Critically examining children's exposure to unhealthy food and drink marketing, on…

Tiroler Adventsingen Ausgabe 3

David Davies

The Regulation of Gender Stereotypes in Advertising

This book provides an innovative and policy-oriented analysis of gender stereotypes in advertising regulation from a socio-legal perspective.Examining the law and policy of the European Union and three ca…

Ida Skubis, Dominika Ko¿odziejczyk

Human vs ChatGPT - Language of Advertising in Beauty Products Advertisements

This book systematically investigates the linguistic strategies employed in beauty product advertising to assess their persuasive and manipulative effects. The work is divided into two sections: a review …

Alexander Schwarz-Musch, Alexander Tauchhammer, Bernhard Guetz

Digital Advertising in the Post-cookie Era

This book explains how companies can successfully plan and implement their online campaigns - even after the end of third-party cookies. Campaigns on social media platforms, in search engines, and through…

Mittenwalder Adventsingen des Geb.Tr.V.

50 Jahre Tiroler Adventsingen

Robbie Williams

In & Out Of Consciousness: Greatest Hits 1990 - 2010

40 Jahre Berchtesgadener Adventsingen: Mitten im Winterschnee