Trefferliste "Werbung" - alle Bücher, CDs, LPs und mehr

Jan-Konrad Petrell

Endlich gelesen werden

Du hast ein Buch geschrieben. Und jetzt?Viele Autoren hassen das Wort "Marketing". Sie wollen schreiben, nicht verkaufen. Doch keine Sorge: Buchwerbung ist viel leichter, als du denkst - und sie…

Hendrik Hartz

Bock auf Verkaufen im B2B

Bock auf Verkaufen im B2B ist ein praxisnahes Fachbuch fuer modernen Vertrieb in Unternehmen. Es richtet sich an alle, die im B2B verkaufen: Aussendienst, Key Account Management, Software Sales, technisch…

Egon Hölz

Ein zünftiger Nachmittag - Folge 4

Yogashri Pradhan

Fueling Impact

This book is a strategic guide designed to empower professionals in one of the world's most technically demanding and culturally reserved industries: oil and gas. Blending deep industry insight with caree…

Pamela Shockley-Zalabak, Sherwyn Morreale

Game Changers in Leadership Communication

Amid a world marked by skepticism, disruption, and eroding confidence, Game Changers in Leadership Communication vividly describes how formal and informal leaders can engage in communication to build or d…

Die Geister, die ich rief (Ultra HD Blu-ray & Blu-ray)

Frank Cross ist der jüngste Fernsehchef Amerikas. Er ist karrieresüchtig und gefühlskalt. Für ihn zählen nur Einschaltquoten - und die will er Weihnachten auf die Spitze treiben. Er plant eine Blut- und A…

Alan Siegel

Voice Lessons

Join one of the best-known figures in branding on a journey of how to develop your brand voice in the digital age.Sadly, the majority of brand messages fail to achieve the most essential tasks of communic…

Consumer Behaviour in Contemporary Tourism Research

This book provides a comprehensive and contemporary exploration of consumer behaviour in tourism, offering interdisciplinary perspectives that connect theory, research, and real-world industry practices t…

Michael Nicholson, Sarah Hong Xiao

Primal Marketing

Drawing on 25 years of research, consultancy, and teaching experience in the fast-moving consumer goods sector, Primal Marketing reveals the hard-wired motives driving customer behaviour and the secrets o…

April Kalu, Hilde Heim, Jackie Rayner, Julie Hodson

The Fashion Product Development Process

This book offers an in-depth exploration of the fashion product development process, combining academic insight with practical application to address creativity, technology, sustainability, and inclusivit…

The Routledge Companion to Influencer Marketing

This comprehensive volume provides academics, researchers, and students with a thorough introduction to the latest scholarship in Influencer Marketing. Influencer Marketing has steadily been growing from …

Monika Prakash, Nimit Chowdhary

Tourism and Hospitality Marketing

This book provides a comprehensive overview of marketing for the tourism and hospitality industry. With a focus on the Indian subcontinent, it explores various frameworks and marketing strategies and thei…

Prashant Chaudhary

Retail Marketing in the Modern Age

Retail Marketing in the Modern Age explores contemporary concepts and strategies essential to building successful retail brands globally. The book captures the essence of modern retail marketing by examin…

Alison Baverstock

How to Market Books

How to Market Books has established itself as the standard text on marketing for both the publishing industry and the wider creative economy.Blending theory and practice, this accessible guide highlights …

Counterfeit Luxury and Consumption

Counterfeiting is a widespread problem in the luxury market. To develop appropriate countermeasures, a comprehensive understanding of this phenomenon is crucial. This book provides a holistic approach to …

Sport Branding

Sport Branding: Theories and Practice serves as a comprehensive resource for the dynamic and evolving field of sport branding.It highlights the distinctive nature of branding both within and through sport…

Patrick O'Sullivan

Behind the Boardroom Door

The collapse of Enron, AIG, WorldCom, and Credit Suisse didn't happen in isolation. Behind each failure lay boards that failed to fulfil their fundamental duty to shareholders, employees, customers, and t…

Rajat K Baisya

Strategic Brand Management

The book comprehensively covers the subject of brand management in a fiercely competitive market environment. In an age in which brand is the most valuable asset in a business, the book discusses, with il…

Regulating AI in the Workplace

The proliferation of artificial intelligence technologies across workplace environments represents one of the most significant transformations in employment relations since industrialization. Unlike previ…