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Robert Justitz

Zero Click Marketing

Die Zukunft der Sichtbarkeit ist klicklos.Google, Bing und KI-Systeme wie ChatGPT beantworten Fragen direkt - ohne dass Nutzer Websites besuchen. Klassisches SEO greift zu kurz. Dieses Buch zeigt dir, wie…

Björn Andres

Andres, B: Schluss mit Standwache

Du stehst am Stand, hast ein Team, einen Plan, ein Budget und trotzdem das Gefühl: da war mehr drin.Genau da setzt "Schluss mit Standwache" an. Kein theoretisches Werk, sondern ein Werkzeugkaste…

Andreas Sawall

Der Vertriebsarchitekt

Der Vertriebsarchitekt ist ein strategisches Fachbuch für modernen, systemischen B2B-Vertrieb. Es richtet sich an Unternehmer, Geschäftsführer, Vertriebsleiter und Entscheider, die Vertrieb nicht als Samm…

Egon Hölz

Ein zünftiger Nachmittag - Folge 4

Yogashri Pradhan

Fueling Impact

This book is a strategic guide designed to empower professionals in one of the world's most technically demanding and culturally reserved industries: oil and gas. Blending deep industry insight with caree…

Pamela Shockley-Zalabak, Sherwyn Morreale

Game Changers in Leadership Communication

Amid a world marked by skepticism, disruption, and eroding confidence, Game Changers in Leadership Communication vividly describes how formal and informal leaders can engage in communication to build or d…

Regulating AI in the Workplace

The proliferation of artificial intelligence technologies across workplace environments represents one of the most significant transformations in employment relations since industrialization. Unlike previ…

Annemarie Dorland

Building Iconic Brands

Building Iconic Brands: The Ultimate Guide to Developing Brands that Transform Markets and Inspire Communities takes students behind the scenes to reveal how iconic brands are created by creative teams. D…

Rajat K Baisya

Strategic Brand Management

The book comprehensively covers the subject of brand management in a fiercely competitive market environment. In an age in which brand is the most valuable asset in a business, the book discusses, with il…

Patrick O'Sullivan

Behind the Boardroom Door

The collapse of Enron, AIG, WorldCom, and Credit Suisse didn't happen in isolation. Behind each failure lay boards that failed to fulfil their fundamental duty to shareholders, employees, customers, and t…

Michael Nicholson, Sarah Hong Xiao

Primal Marketing

Drawing on 25 years of research, consultancy, and teaching experience in the fast-moving consumer goods sector, Primal Marketing reveals the hard-wired motives driving customer behaviour and the secrets o…

Alan Siegel

Voice Lessons

Join one of the best-known figures in branding on a journey of how to develop your brand voice in the digital age.Sadly, the majority of brand messages fail to achieve the most essential tasks of communic…

Prashant Chaudhary

Retail Marketing in the Modern Age

Retail Marketing in the Modern Age explores contemporary concepts and strategies essential to building successful retail brands globally. The book captures the essence of modern retail marketing by examin…

Consumer Behaviour in Contemporary Tourism Research

This book provides a comprehensive and contemporary exploration of consumer behaviour in tourism, offering interdisciplinary perspectives that connect theory, research, and real-world industry practices t…

Itzhak Mashiah

Innovation Branding

This book explores how "innovation" has evolved from a buzzword into a powerful cultural, rhetorical, and strategic force.Today, the word is more than a descriptor-it signals how brands, organiz…

The Routledge Companion to Influencer Marketing

This comprehensive volume provides academics, researchers, and students with a thorough introduction to the latest scholarship in Influencer Marketing. Influencer Marketing has steadily been growing from …

Luan Wise

The Future of B2B Marketing

B2B marketers face unique challenges, including non-linear buyer journeys, multiple decision-makers, and long sales cycles, alongside the (mis)perception of their work being boring and lacking in creativi…

Diane M. Phillips

Consumer Behavior & Insights

The new edition of Consumer Behavior & Insights introduces an innovative approach to teaching consumer behavior by building on traditional psychological, sociological, and behavioral frameworks to emb…

Xiaojing Dong

Marketing Analytics and Data Science

This textbook demonstrates the application of recent advancements in data science to address various marketing issues. It provides a unique framework for transforming marketing problems into data science …