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Sarah Evans-Howe
The Role of Temporality in Customer Experience

Temporality and the importance of time has evolved over the centuries. From an abstract philosophical perspective of the meaning of time, to a quantifiable commercialisation of yield from individual units…

lieferbar ab 2.12.2025.
Buch
Aktueller Preis: EUR 136,55

Marketing in the Metaverse

This book offers a comprehensive exploration of marketing in the metaverse, a rapidly evolving digital frontier reshaping human interaction and economic systems. It provides an evidence-based analysis of …

lieferbar ab 21.12.2025.
Buch
Aktueller Preis: EUR 204,83

Wilson Ozuem, Michelle Willis
Digital Marketing Strategies for Value Co-Creation

Amidst growing conceptual developments in the areas of value co-creation and digital marketing, the importance of Online Brand Communities (OBCs) has emerged to reinforce strategies. This book provides an…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 170,69

Florian Gadsby
By My Hands

A young ceramicist's journey from apprentice potter to celebrated craftsmanFlorian Gadsby has devoted his life to pottery, refining his technique towards the point of perfection - and as his skill has gro…

lieferbar in mind. 4 Wochen
Buch
Aktueller Preis: EUR 17,15

Influencer Politics

De Gruyter Contemporary Social Sciences

Influencer Politics focuses on current discussions about the role and impact of social media influencers in the political sphere, and how the personal, political and promotional often converges in digital…

sofort lieferbar
Buch
Aktueller Preis: EUR 106,31

Johanna Gollnhofer, Jan Pechmann
The 60% Potential

Around 60% of people are unsure where they stand: on one hand, they view green consumption and sustainable behavior as important; on the other, they associate these with buzzkills like rationality, sacrif…

sofort lieferbar
Buch
Aktueller Preis: EUR 34,00

Brighton Nyagadza
Corporate Storytelling for Branding

Corporate storytelling for branding is an important tool for improving communication and developing a professional culture. This edited volume provides a comprehensive treatment of the nature of corporate…

lieferbar ab 10.2.2026.
Buch
Aktueller Preis: EUR 170,69

Thomas H Davenport, Jim Sterne
The New Science of Customer Relationships

Praise forTHE new science OF customer relationships"The New Science of Customer Relationships offers new ways to give your individual customers better and more personalized messages and offers than I…

sofort lieferbar
Buch
Aktueller Preis: EUR 27,28

Advances in Advertising Research XV

The fifteenth volume of Advances in Advertising Research presents 24 top papers from the 22nd ICORIA conference in Greece, hosted by Aristotle University of Thessaloniki and the University of Macedonia. S…

lieferbar ab 6.12.2025.
Buch
Aktueller Preis: EUR 131,42

Leeya Hendricks
The Platform Playbook

In an economy increasingly shaped by ecosystems rather than standalone firms, marketing must evolve beyond persuasion toward facilitation, collaboration, and co-creation.Offering a comprehensive roadmap f…

lieferbar ab 3.1.2026.
Buch
Aktueller Preis: EUR 37,54

Eric Enge, Adrián Ridner
Using Generative AI for SEO

Generative AI has brought artificial intelligence into the mainstream. The natural language capabilities of this technology provide digital marketers with exciting new ways to use AI in their day-to-day o…

sofort lieferbar
Buch
Aktueller Preis: EUR 35,71

Marketing and AI: Shaping the Future Together

The growing availability of data, intelligent computational systems, and affordable storage and software has spurred a keen interest among marketers to explore new artificial intelligence (AI) methods and…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 219,03

Pascal Bornet
Irreplaceable

Praise for IRREPLACEABLE"If you think AI is just about robots and algorithms, think again. IRREPLACEABLE will shatter your assumptions and challenge you to reimagine what it means to be human in a ma…

lieferbar ab 18.11.2025.
Buch
Aktueller Preis: EUR 20,58

Michael Lewrick, Omar Hatamleh
AI & Innovation

"THE BOOK FROM OMAR & MICHAEL IS A MASTERPIECE TO UNDERSTAND THE POSSIBILITIES OF HOW AI WILL CHANGE FUNDAMENTALLY OUR WORLD, BUSINESSES AND LIFE! A MUST-READ!" -Nabil Malouli, SVP of eComme…

sofort lieferbar
Buch
Aktueller Preis: EUR 32,06

Eric Butow, Corey Walker
Instagram For Business For Dummies

Pump up sales with the power of "Insta"The Instagram^®^ platform has an astounding power to generate business and engage consumers. Instagram^®^ For Business For Dummies shows you how to create …

sofort lieferbar
Buch
Aktueller Preis: EUR 27,28

Handbook of AI-based Media Disruption

Future of Business and Finance

Generative AI is reshaping the media landscape with unprecedented speed and scale. This book examines the disruptive impact of these technologies on the media sector. From the advent of tools like ChatGPT…

lieferbar ab 25.12.2025.
Buch
Aktueller Preis: EUR 106,66

Eric Ries
The Lean Startup

Most new businesses fail. But most of those failures are preventable. "The Lean Startup" is a new approach to business that's being adopted around the world. It is changing the way companies are built and…

sofort lieferbar
Buch
Aktueller Preis: EUR 17,95

Digital Economy. Emerging Technologies and Business Innovation

Lecture Notes in Business Information Processing - Band 560

This book constitutes the proceedings of the 10th International Conference on Digital Economy, ICDEc 2025, held in Tunis, Tunisia, during May 15-17, 2025.The 31 full papers presented in this volume were c…

lieferbar ab 1.12.2025.
Buch
Aktueller Preis: EUR 89,80

Maria Abrams
Death in the Downline

"Death in the Downline is entertaining, funny, and page-turning."---Emily Lynn Paulson, author of Hey, Hun It's multi-level murder in this darkly funny mystery novel about the glamorous world of…

sofort lieferbar
Buch
Aktueller Preis: EUR 14,36

Wilhelm Mülder, Thomas Barton, Klaus Werner Wirtz
Digitalisierte Unternehmen

Anwendungsbereiche und Geschäftsfelder der digitalen Wirtschaft: E-Commerce.- Content.- Online-Marketing.- Payment.- Soziale Netzwerke.- Big Data.- KI.- Industrie 4.0.- Entertainment.- Digitale Transforma…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 34,99
Informationen zur Lieferbarkeit bzw. zu Veröffentlichungsterminen von Artikeln beruhen auf Vorabinformationen unserer Lieferanten. Diese Termine sind ohne Gewähr und können sich jederzeit ändern.