Trefferliste "Marketing" - alle Bücher, CDs, LPs und mehr

Sue Ollerhead

International Marketing

Develop culturally intelligent marketing strategies for a digitally connected global marketplace.International Marketing is designed for postgraduate marketing students studying International Marketing an…

B2B Wirkungsmarketing

Zum ersten Mal liefert ein Buch über B2B-Marketing das umfassende Know-how, mit dem Sie Ihr B2B-Marketing in den Blue Ocean der Einzigartigkeit führen. Noch nie zuvor wurde traditionelles Marketing-Wissen…

Katie Hart

Neuromarketing

Develop a marketing strategy that applies neuroscience principles to improve engagement, optimize campaigns and elevate your professional impact. Neuromarketing is a practical guide for mid-career markete…

Ross D. Petty

From Marking Products to Marketing Brands

This book examines the historical evolution from marking or branding products for ownership purposes to branding products in order to promote the brand itself. In the extreme, some modern brands so strong…

Herausforderung Innenstadtmarketing

Innenstädte stehen unter Druck: Durch verändertes Konsumverhalten, den zunehmenden E-Commerce, ökologische und demografische Entwicklungen sowie die Nachwirkungen der COVID-19-Pandemie haben alle innerstä…

S. M. Riad Shams, David M Brown, Kimberley Hardcastle

Sustainable Marketing

This core textbook empowers and inspires students with sustainable marketing strategies to pursue the triple bottom line; People, Planet and Profit. The purpose is to underpin a brand's commercial competi…

Michael Kleinjohann

Einführung in das Ethnomarketing

Dieses essential bietet einen kompakten und praxisnahen Überblick über die zentralen Aspekte des Ethnomarketings. Ethnomarketing gewinnt vor dem Hintergrund tiefgreifender demografischer, gesellschaftlich…

Paul Steiner

Quick Guide Duftmarketing

Dieses Buch ist eine kompakte Einführung in das Duftmarketing und bietet Marketingverantwortlichen, die ihrem Unternehmen bzw. ihren Marken ein unverwechselbares Duftprofil verleihen möchten, zahlreiche p…

Vanitha Swaminathan

Hyper-Digital Marketing

The rapid changes in technology and the rise of AI have heralded the introduction of a new era, which we refer to as the era of hyper-digitalization. This shift has significant impacts on how organization…

Thomas Köhne

Insurance Marketing

This textbook offers a comprehensive and up-to-date overview of the issues and content of insurance marketing. It is the only book of its kind to provide a broad theoretical foundation with references to …

Anthony Tasgal

The Classical Marketing Book

What marketing lessons can we learn from the Greeks and Romans, their mythology, philosophy and vocabulary? In this book, a marketing expert and lapsed classicist casts new light on marketing through an e…

Jens Nordfält, Carl-Philip Ahlbom

Retail Marketing

Retailing is one of the world's largest industries, yet few books cover the core knowledge needed for students studying the topic or people working in the industry. This rigorous retail marketing guide bl…

Jens Nordfält, Carl-Philip Ahlbom

Retail Marketing

Retailing is one of the world's largest industries, yet few books cover the core knowledge needed for students studying the topic or people working in the industry. This rigorous retail marketing guide bl…

Anthony Tasgal

The Art in Marketing

This timely book challenges the prevailing notion that marketing is--or should be--a purely scientific discipline. Drawing inspiration from Germaine Greer's claim that "marketing is the art form of t…

Alan Wilson

Marketing Research

Taking a refreshingly non-technical approach, this textbook gives students a concise overview of the marketing research process.This text equips students with the skills needed to interpret research and u…

B.R.E.T.O.N.S

B.R.E.T.O.N.S

June McCarthy

Marketing Magic

Marketing Magic is not a book about tactics. It is a book about craft.Blending the accessibility of an entry-level marketing textbook with the energy of a story-driven business book, Marketing Magic refra…

Ergün Kalayci

Wedding marketing as ethnically specific event marketing

Ergün Kalayci opens a window into wedding marketing in Turkish event halls in Germany in this book. He navigates the complex waters of service, ethnic, and event marketing to outline a marketing strategy …

Simon Kingsnorth

The Digital Marketing Handbook

How to build, implement and optimize digital marketing strategy that delivers measurable commercial impact. The Digital Marketing Handbook is a practical, end-to-end guide that helps marketers turn strate…