Marketing-Strategien – Bücher, CDs, LPs und mehr, Seite 9

Gary L. Frazier
Marketing Channel Management

Knowing your end-customer, how they think, and how they make decisions is crucial for the effective design and management of marketing channels. In this comprehensive and engaging new textbook, Frazier de…

lieferbar innerhalb 2-3 Wochen

Buch

Andreea Orîndaru
Human-Centric Marketing

Research Series on Responsible Enterprise Ecosystems

This work invites readers to rediscover marketing as a space for authenticity, empathy, and purpose. In a business world driven by speed, automation, and superficial metrics, Andreea Orîndaru calls for a …

lieferbar innerhalb 2-3 Wochen

Buch

Rhea Freeman
Big Brand Marketing

Looking to create a memorable marketing campaign, but lacking the inspiration and the budget?In an era where internet virality can make or break your business, original marketing is essential to your bran…

lieferbar in mind. 4 Wochen

Buch

Fab Giovanetti
Customer-Driven Marketing Handbook

Looking to create marketing plans that truly connect with your customers? The Customer-Driven Marketing Handbook by Fab Giovanetti is your guide to building effective marketing strategies that focus on re…

lieferbar innerhalb 2-3 Wochen

Buch

Sustainability Marketing in Emerging Economies

Palgrave Studies of Marketing in Emerging Economies

This book addresses the environmental, social, and economic challenges that corporations in emerging economies face, focusing on sustainability marketing as a paradigm-shifting approach. Drawing from case…

lieferbar innerhalb 2-3 Wochen

Buch

Digital Marketing in Africa

With more people across Africa gaining access to the internet, digital marketing offers a way for firms to reach an ever-larger audience. The number of people buying goods and services online has more tha…

lieferbar innerhalb 2-3 Wochen

Buch

Disability and Digital Marketing

Routledge Studies in Marketing

This book explores how digital marketing can drive disability inclusion in consumer culture by addressing accessibility, representation, and research methodologies. It offers practical and theoretical ins…

lieferbar ab 16.10.2026.

Buch

Michael Kleinjohann
Haptische Werbung. Merchandising. Licensing.

Haptische Werbung, Merchandising und Licensing sind zentrale Instrumente des Marketings und der Marketingkommunikation -- emotional wirksam, multisensuell erlebbar und ebenso vielfältig wie gezielt einset…

lieferbar innerhalb 2-3 Wochen

Buch

Krittinee Nuttavuthisit
Mindful Consumption and Marketing

Today's marketplace is shaped by habits of excess that threaten both consumer well-being and the environment, placing overconsumption, materialism, and unsustainable business practices at the heart of con…

lieferbar innerhalb 1-2 Wochen

Buch

Niklas Mergner
Datengetriebene segment- und wettbewerbsbezogene Differenzierung der Marketinginstrumente

Marketing und Marktorientierte Unternehmensführung

Im vorliegenden Buch wird eine neuartige Methode entwickelt, die eine präzise, datengetriebene Steuerung der Marketinginstrumente unter Einbezug von Marktsegmentierung und Wettbewerbsanalyse ermöglicht. D…

lieferbar ab 2.2.2027.

Buch

Humanism in Marketing

Humanism in Business Series

This edited collection hinges on the idea that marketing serves as the catalyst for capitalism and, in light of this, embracing a humanistic marketing approach holds the potential to foster a more humane …

lieferbar innerhalb 2-3 Wochen

Buch

The Routledge Companion to Influencer Marketing

Routledge Companions in Marketing, Advertising and Communication

This comprehensive volume provides academics, researchers, and students with a thorough introduction to the latest scholarship in Influencer Marketing. Influencer Marketing has steadily been growing from …

lieferbar ab 6.11.2026.

Buch

Jody Costa Snyder
Marketing Maestro

Finally, the B2B marketing apprenticeship you've been seeking.In the fast-paced, sophisticated, and complex world of business-to-business (B2B), many marketers inadvertently diminish their worth by mistak…

lieferbar innerhalb 1-2 Wochen

Buch

Andy Headington
Digital Marketing for Travel Brands

Looking to implement smarter digital marketing strategies that deliver real results in travel? Digital Marketing for Travel Brands by Andy Headington is a practical and informed guide for marketing manage…

lieferbar innerhalb 2-3 Wochen

Buch

Katie King
AI Strategy for Sales and Marketing

What do senior marketing leaders need to strategically leverage AI to deliver measurable business growth? The second edition of AI Strategy for Sales and Marketing offers proven frameworks and expert insi…

sofort lieferbar

Buch

Predictive Analytics and Generative AI for Data-Driven Marketing Strategies

In providing an in-depth exploration of cutting-edge technologies and how they are used to support data-driven marketing strategies and empower organizations to make the right decisions, Predictive Analyt…

lieferbar innerhalb 1-2 Wochen

Buch

Sarah Spitzer
Nachhaltiges Marketingmanagement

Dieses Buch zeigt, wie ökologische, soziale und ökonomische Zielsetzungen professionell in Marketingentscheidungen integriert werden können und vermittelt dazu ein fundiertes, systematisch aufgebautes Wis…

lieferbar ab 14.2.2027.

Buch

Andy Headington
Digital Marketing for Travel Brands

Looking to implement smarter digital marketing strategies that deliver real results in travel? Digital Marketing for Travel Brands by Andy Headington is a practical and informed guide for marketing manage…

lieferbar innerhalb 2-3 Wochen

Buch

Jo Wiltshire, Catrin Cousins
Fashion Marketing

This is a key textbook for understanding fashion marketing in a global, digital and sustainable era. Fashion Marketing by Jo Wiltshire and Catrin Cousins offers undergraduate and postgraduate students a c…

lieferbar innerhalb 2-3 Wochen

Buch

Jo Wiltshire, Catrin Cousins
Fashion Marketing

This is a key textbook for understanding fashion marketing in a global, digital and sustainable era. Fashion Marketing by Jo Wiltshire and Catrin Cousins offers undergraduate and postgraduate students a c…

lieferbar innerhalb 2-3 Wochen

Buch

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