Marketing-Strategien – Bücher, CDs, LPs und mehr, Seite 8

Alan Wilson
Marketing Research

This textbook gives students an overview of the marketing research process and equips them with the skills to use research to effect meaningful change.

lieferbar ab 14.5.2026.

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Jonathan M Wenzel
I Hate Marketing

Do you want to know a secret? Marketing stinks. I have a feeling you might agree. In fact, odds are that when you started your business, you didn't start it because you wanted to get involved with marketi…

lieferbar innerhalb 2-3 Wochen

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Dave Chaffey, Fiona Ellis-Chadwick, Majd Abed-Rabbo
Digital Marketing

Explore how to create effective digital marketing strategies with this industry-leading textbook designed specifically for students.Digital Marketing 9^th^ edition by Dave Chaffey and Fiona Ellis-Chadwick…

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Ergün Kalayci
Wedding marketing as ethnically specific event marketing

Introduction Section.- Theoretical Section.- Empirical Section.- Design Section.- Conclusion Section.- Appendices.

lieferbar innerhalb 2-3 Wochen

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B2B Marketing Guidebook - Vol. 2

The future of B2B marketing isn't coming --- it's already here. The second volume of the significantly updated edition of "B2B Marketing" dives deep into the execution layer of modern marketing.…

lieferbar innerhalb 2-3 Wochen

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B2B Marketing Guidebook - Vol. 1

In the age of Industry 5.0, predictive intelligence, and accelerated digital transformation, B2B marketing has become the strategic engine of growth and innovation. This first volume of the second signifi…

lieferbar innerhalb 2-3 Wochen

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Ross D. Petty
From Marking Products to Marketing Brands

This book examines the historical evolution from marking or branding products for ownership purposes to branding products in order to promote the brand itself. In the extreme, some modern brands so strong…

lieferbar innerhalb 2-3 Wochen

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Manfred Bruhn
Principles of Marketing

Marketing Planning.- Strategic Marketing.- Marketing Research.- Product and Pricing Policy.- Communication and Sales Policy.- Marketing Organization.- Marketing Controlling.

lieferbar innerhalb 2-3 Wochen

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Frank-Martin Belz, Ken Peattie, Naz Onel
Sustainability Marketing

EQUIPS THE NEXT GENERATION OF MARKETERS WITH THE CRITICAL SKILLS AND ETHICAL MINDSET TO LEAD IN A TIME OF UNPRECEDENTED CHANGESince its first publication in 2009, Sustainability Marketing has set the stan…

lieferbar in mind. 4 Wochen

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Fab Giovanetti
The Customer-Driven Marketing Handbook

Looking to create marketing plans that truly connect with your customers? The Customer-Driven Marketing Handbook by Fab Giovanetti is your guide to building effective marketing strategies that focus on re…

lieferbar innerhalb 1-2 Wochen

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Jo Wiltshire, Catrin Cousins
Fashion Marketing

This is the textbook for understanding fashion marketing in a global, digital and sustainable era.How can marketers navigate the fast-changing world of fashion - from high-street to haute couture - while …

lieferbar ab 31.3.2026.

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Andy Headington
Digital Marketing for Travel Brands

Digital marketing within the travel industry can be complex and difficult for marketers to navigate. From ideation to campaign planning, through to execution and measurement, there are many stages for the…

lieferbar ab 27.1.2026.

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Udi Ledergor
Courageous Marketing

Take the Boring Out of B2B MarketingCourageous Marketing is your guide to grabbing attention, creating loyal fans, and crafting messages that connect with your audience (before turning them into buyers). …

lieferbar innerhalb 2-3 Wochen

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Gioele Zamparo
Marketing and Dysfunctional Consumer Behaviour

This book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two behavioral addictions: compulsive buying and problematic gambling. It …

lieferbar innerhalb 2-3 Wochen

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Gary L. Frazier
Marketing Channel Management

Knowing your end-customer, how they think, and how they make decisions is crucial for the effective design and management of marketing channels. In this comprehensive and engaging new textbook, Frazier de…

lieferbar innerhalb 2-3 Wochen

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Pawan Kumar, Sumesh Singh Dadwal, Sanjay Modi, Arsalan Mujahid Ghouri
The Dark Side of Marketing

This book offers a profound exploration into how technology-enabled marketing strategies often undermine personal freedom, undertake unethical, non-permissible marketing and manipulate consumer behaviour.…

lieferbar innerhalb 2-3 Wochen

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Jens Nordfält, Carl-Philip Ahlbom
Retail Marketing

Retailing is one of the world's largest industries, yet few books cover the core knowledge needed for students studying the topic or people working in the industry. This rigorous retail marketing guide bl…

lieferbar ab 31.1.2026.

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Jens Nordfält, Carl-Philip Ahlbom
Retail Marketing

Retailing is one of the world's largest industries, yet few books cover the core knowledge needed for students studying the topic or people working in the industry. This rigorous retail marketing guide bl…

lieferbar ab 31.1.2026.

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Rajagopal
Contemporary Marketing Strategy

This book offers knowledge and skills about developing market-centric and competition-oriented models and illustrates the power of consumers in managing sensitive market interventions through marketing-mi…

lieferbar innerhalb 2-3 Wochen

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Andrew Corcoran
Introduction to Marketing

This concise introductory textbook enables students to understand and apply the key concepts of marketing.

lieferbar ab 30.4.2026.

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