Marketing-Strategien – Bücher, CDs, LPs und mehr, Seite 7

Bodo B. Schlegelmilch
Globale Marketingstrategien

Dieses Buch richtet sich an erfahrene Managerinnen und Manager sowie an Studierende postgradualer Programme wie MBA- oder spezialisierter Masterstudiengänge. Es zeigt, wie Unternehmen internationale Märkt…

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Jens Nordfält, Carl-Philip Ahlbom
Retail Marketing

Retailing is one of the world's largest industries, yet few books cover the core knowledge needed for students studying the topic or people working in the industry. This rigorous retail marketing guide bl…

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Wilson Ozuem, Michelle Willis
Digital Marketing Strategies for Value Co-Creation

Amidst growing conceptual developments in the areas of value co-creation and digital marketing, the importance of Online Brand Communities (OBCs) has emerged to reinforce strategies. This book provides an…

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Influencer Marketing

Influencer marketing often gets touted as more authentic, democratised, credible, and relatable than traditional marketing tactics. But such hype glosses over its messy sociocultural dynamics and underlyi…

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Jens Nordfält, Carl-Philip Ahlbom
Retail Marketing

Retailing is one of the world's largest industries, yet few books cover the core knowledge needed for students studying the topic or people working in the industry. This rigorous retail marketing guide bl…

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Nico Rose, Götz Ulmer
Heavy Metal B(r)ands

WENN SCHON KOMMERZKACKE, DANN RICHTIG! Für die einen ist es Frevel, andere sind voll der Bewunderung: Fakt ist, viele Metalbands sind kommerziell sehr erfolgreich. Und schaffen es, sich als Marke festzuse…

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B2B Marketing Guidebook - Vol. 1

Contributions to Management Science

In the age of Industry 5.0, predictive intelligence, and accelerated digital transformation, B2B marketing has become the strategic engine of growth and innovation. This first volume of the second signifi…

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Robin J. Birn
Market Research and Consumer Insight

Market Research and Consumer Insight explores how market research, consumer insight and data analytics inform and underpin marketing and communications planning.Unlike other texts, this book considers how…

lieferbar ab 10.11.2026.

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Robin J. Birn
Market Research and Consumer Insight

Market Research and Consumer Insight explores how market research, consumer insight and data analytics inform and underpin marketing and communications planning.Unlike other texts, this book considers how…

lieferbar ab 10.11.2026.

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Marketing in the Metaverse

Palgrave Studies of Marketing in Emerging Economies

Chapter 1: Marketing Beyond Reality: Harnessing The Metaverse for Emerging Markets.- Chapter 2: Metaverse: Immersive Marketing and Consumer Engagement in Emerging Economies.- Chapter 3: Redefining Custome…

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Dobromir Kirilov Stoyanov
Sustainable Marketing

Springer Texts in Business and Economics

Sustainable Marketing: A Value-Based Approach presents a comprehensive, strategically grounded framework for understanding and implementing sustainable marketing. Centered on the process of creating, comm…

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June McCarthy
Marketing Magic

Marketing Magic is not a book about tactics. It is a book about craft.Blending the accessibility of an entry-level marketing textbook with the energy of a story-driven business book, Marketing Magic refra…

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Fab Giovanetti
The Customer-Driven Marketing Handbook

Looking to create marketing plans that truly connect with your customers? The Customer-Driven Marketing Handbook by Fab Giovanetti is your guide to building effective marketing strategies that focus on re…

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Frank Schnaack
Marketingpsychologie

Warum kaufen Menschen bestimmte Produkte? Wie entstehen Markenpräferenzen? Welche Rolle spielen Emotionen, Wahrnehmung, kognitive Verzerrungen und soziale Einflüsse bei Kaufentscheidungen? Dieses Lehrbuch…

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Zizheng Yu, Hyunsun Yoon
Social Media Marketing

The ideal textbook for understanding how social media shapes consumer behaviour and marketing strategy. Social Media Marketing by Zizheng Yu and Hyunsun Yoon provides undergraduate students with a compreh…

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Zizheng Yu, Hyunsun Yoon
Social Media Marketing

The ideal textbook for understanding how social media shapes consumer behaviour and marketing strategy. Social Media Marketing by Zizheng Yu and Hyunsun Yoon provides undergraduate students with a compreh…

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Alan Wilson
Marketing Research

Taking a refreshingly non-technical approach, this textbook gives students a concise overview of the marketing research process.This text equips students with the skills needed to interpret research and u…

lieferbar in mind. 4 Wochen

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Marketing in the Digital Age

This book presents contemporary discussions on how consumers think, decide, and act in the digital world. Through contributions from scholars across diverse marketing domains, the book explores online dec…

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Torsten Tomczak, Sven Reinecke, Johanna Gollnhofer
Strategic Marketing

This textbook provides a clear and comprehensive overview of strategic marketing planning. The authors provide a systematic framework that structures the vast and complex body of marketing knowledge, maki…

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Thomas Jendrosch
Marketingmusik

essentials

Musik wirkt subtil und mit großer psychologischer Kraft. Dieses Essential zeigt kompakt und verständlich, wie Songs, Sounds und Melodien im Marketing gezielt eingesetzt werden können, um Aufmerksamkeit zu…

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