Trefferliste "Marketing-Strategien" - alle Bücher, CDs, LPs und mehr

Sustainable Green Marketing Strategies for a Circular Economy

Developing countries are known to be ambivalent to making a transition to green economies due to a fear of investment costs related to clean technologies and the possibility of job losses. This book is fo…

Ross D. Petty

From Marking Products to Marketing Brands

This book examines the historical evolution from marking or branding products for ownership purposes to branding products in order to promote the brand itself. In the extreme, some modern brands so strong…

Anthony Tasgal

The Classical Marketing Book

What marketing lessons can we learn from the Greeks and Romans, their mythology, philosophy and vocabulary? In this book, a marketing expert and lapsed classicist casts new light on marketing through an e…

Vanitha Swaminathan

Hyper-Digital Marketing

The rapid changes in technology and the rise of AI have heralded the introduction of a new era, which we refer to as the era of hyper-digitalization. This shift has significant impacts on how organization…

B.R.E.T.O.N.S

B.R.E.T.O.N.S

Anthony Tasgal

The Art in Marketing

This timely book challenges the prevailing notion that marketing is--or should be--a purely scientific discipline. Drawing inspiration from Germaine Greer's claim that "marketing is the art form of t…

Thomas Köhne

Insurance Marketing

This textbook offers a comprehensive and up-to-date overview of the issues and content of insurance marketing. It is the only book of its kind to provide a broad theoretical foundation with references to …

Bodo B. Schlegelmilch

Globale Marketingstrategien

Dieses Buch richtet sich an erfahrene Managerinnen und Manager sowie an Studierende postgradualer Programme wie MBA- oder spezialisierter Masterstudiengänge. Es zeigt, wie Unternehmen internationale Märkt…

Mag. Florian Schnabl MBA MFP MSc

Onlinemarketing für Bands

Sie machen Musik oder haben sogar eine Band? Sie möchten Fans und Auftritte? Dann hilft Ihnen dieses Buch als Leitfaden Ihre Musik über das WWW zu vermarkten und Ihre Band richtig zu managen.Zusätzlich gi…

Wilson Ozuem, Michelle Willis

Digital Marketing Strategies for Value Co-Creation

Amidst growing conceptual developments in the areas of value co-creation and digital marketing, the importance of Online Brand Communities (OBCs) has emerged to reinforce strategies. This book provides an…

Jens Nordfält, Carl-Philip Ahlbom

Retail Marketing

Retailing is one of the world's largest industries, yet few books cover the core knowledge needed for students studying the topic or people working in the industry. This rigorous retail marketing guide bl…

Alan Wilson

Marketing Research

Taking a refreshingly non-technical approach, this textbook gives students a concise overview of the marketing research process.This text equips students with the skills needed to interpret research and u…

Jens Nordfält, Carl-Philip Ahlbom

Retail Marketing

Retailing is one of the world's largest industries, yet few books cover the core knowledge needed for students studying the topic or people working in the industry. This rigorous retail marketing guide bl…

Ergün Kalayci

Wedding marketing as ethnically specific event marketing

Ergün Kalayci opens a window into wedding marketing in Turkish event halls in Germany in this book. He navigates the complex waters of service, ethnic, and event marketing to outline a marketing strategy …

B2B Marketing Guidebook - Vol. 2

The future of B2B marketing isn't coming --- it's already here. The second volume of the significantly updated edition of "B2B Marketing" dives deep into the execution layer of modern marketing.…

B2B Marketing Guidebook - Vol. 1

In the age of Industry 5.0, predictive intelligence, and accelerated digital transformation, B2B marketing has become the strategic engine of growth and innovation. This first volume of the second signifi…

Marketing in the Metaverse

Chapter 1: Marketing Beyond Reality: Harnessing The Metaverse for Emerging Markets.- Chapter 2: Metaverse: Immersive Marketing and Consumer Engagement in Emerging Economies.- Chapter 3: Redefining Custome…

Andrea Hausmann

Theatermarketing

Sparzwänge, Fusionen oder gar Schliessungen von Sparten und gesamten Ein-richtungen sind kein Tabu mehr. Auf Zuschusskürzungen, Kostensteigerungen und vor allem den zunehmenden Wettbewerb um Besucher müss…

Dobromir Kirilov Stoyanov

Sustainable Marketing

Sustainable Marketing: A Value-Based Approach presents a comprehensive, strategically grounded framework for understanding and implementing sustainable marketing. Centered on the process of creating, comm…