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Philip Kotler, V. Kumar
Transformative Marketing

This book gives an indispensable guide to navigating the shift in customer behavior and discovers how to rally their resources, cultivate capabilities, and forge strategies that harness cutting-edge techn…

lieferbar innerhalb 2-3 Wochen

Buch

Mark Palmer
The Work Smarter Guide to Marketing

Whether you're promoting a company, product, a service or even your own personal brand, this book gives you the tools to navigate the complexities of marketing, avoid common pitfalls and ultimately work s…

lieferbar ab 18.9.2025.

Buch

Randy Wootton, Eric Duerr, Ken Rufo
Moment Marketing

Transform marketing strategy, data, and decisions for the digital ageMoment Marketing is a marketing handbook for the digital age. For years, we believed that the monumental amounts of data being collecte…

lieferbar innerhalb 2-3 Wochen

Buch

Carolyn Strong
Small Enterprise Marketing

This book tells the stories of a selection of successful small business enterprises. It is not an account of financial success or brand share, it is a collection of narratives about the journeys made by i…

sofort lieferbar

Buch

Klaus Solberg Söilen
Digital Marketing

This textbook balances the theory of digital marketing with the practical skills for prospective marketers in professional organizations, both public and private. It begins with an introduction to the dig…

lieferbar innerhalb 2-3 Wochen

Buch

Andy Headington
Digital Marketing for Travel Brands

Learn how to produce and implement digital marketing campaigns using this practical, step-by-step guide, catered for those in the travel industry.

Erscheint bald

Buch

Fab Giovanetti
The Customer-Driven Marketing Handbook

Develop a practical and flexible marketing plan that puts your customer at the forefront and builds real connections.

Erscheint bald

Buch

Fab Giovanetti
The Customer-Driven Marketing Handbook

Develop a practical and flexible marketing plan that puts your customer at the forefront and builds real connections.

Erscheint bald

Buch

Contemporary Marketing Solutions

The function of marketing is regarded as a mechanism that provides practical and theoretical solutions to contemporary businesses worldwide. In this edited book, a cast of international contributors addre…

lieferbar innerhalb 2-3 Wochen

Buch

V. Kumar
International Marketing Research

This book provides a practical, detailed, and well-documented guide that takes students and market researchers through all phases of developing and conducting global marketing research. This book not only…

lieferbar innerhalb 2-3 Wochen

Buch

Veronica Romney
Identity Marketing

Buyers are smart.They've caught onto our marketing tricks and strategies, and what used to work isn't working anymore.To survive and thrive in the new era of calculated spending, you must be able to help …

lieferbar innerhalb 2-3 Wochen

Buch

Ashley Faus
Human-Centered Marketing

Transform your marketing strategy to place the audience front and center, building trust with consumers, developing brand awareness and driving sales.

sofort lieferbar

Buch

Katie King
AI Strategy for Sales and Marketing

Learn how to implement an integrated AI strategy that connects your marketing, sales and customer experience, to achieve and sustain the competitive edge.

lieferbar ab 25.11.2025.

Buch

Ethical Approaches to Marketing

This book offers readers a wide and inspiring perspective on how powerful marketing can have a positive and ethical impact on society. It brings together a wealth of internationally acclaimed academics wh…

lieferbar innerhalb 2-3 Wochen

Buch

Gordon Glenister
Influencer Marketing Strategy

Build a successful, mutually beneficial influencer marketing campaign strategy that will empower both the brand and the influencer, grow profits and spread your message to the most relevant markets.

sofort lieferbar

Buch

John Westwood
How to Write a Marketing Plan

Creating Success

Gain essential marketing skills with this step-by-step guide to improving your ability to research and write a marketing plan, carry out marketing audits and set cost-effective budgets.

sofort lieferbar

Buch

Katie King
AI Strategy for Sales and Marketing

Learn how to implement an integrated AI strategy that connects your marketing, sales and customer experience, to achieve and sustain the competitive edge.

lieferbar ab 25.11.2025.

Buch

Erin A. Snider
Marketing Democracy

By focusing on the construction and practice of democracy aid, this book shows how democracy aid can reinforce, rather than challenge authoritarian regimes.

lieferbar innerhalb 2-3 Wochen

Buch

Comfort Ojukwu
Mastering Digital Marketing

Mastering Digital Marketing: Advanced Strategies for the Modern Marketer is your go-to guide for success in the digital landscape. Covering AI in marketing, PPC, SEO, content strategy, branding, and data …

lieferbar innerhalb 2-3 Wochen

Buch

Ashley Faus
Human-Centered Marketing

Transform your marketing strategy to place the audience front and center, building trust with consumers, developing brand awareness and driving sales.

lieferbar innerhalb 2-3 Wochen

Buch

Informationen zur Lieferbarkeit bzw. zu Veröffentlichungsterminen von Artikeln beruhen auf Vorabinformationen unserer Lieferanten. Diese Termine sind ohne Gewähr und können sich jederzeit ändern.